Resume of Experience in Fast Moving Consumer Goods

Household Products

• Ongoing competitive tracking for a manufacturer and distributor of a wide variety of household products.
• Research and development study for new product ideas for kitchens and bathrooms.
• Conducted in-depth interviews with directors and officers in charge of procurement and supply chain logistics for manufacturers and distributors of appliances, lighting, and electrical components. Countries studied: Argentina, Brazil, China, Germany, Italy, Japan, Mexico, and Taiwan.
• Market feasibility study for household electronic air fresheners and insecticides in Germany and Brazil.
• Conducted CATI interviews with ordinary consumers who have shopped at a combination of different supermarkets in the greater London area to evaluate their shopping experience and needs.

Personal Care Products

• Quantitative and qualitative assessments of the market size and the opportunities for wound care products in Europe and in Japan.
• Conducted study of European nurses to determine their attitudes to wound care equipment.
• Conducted in-depth interviews regarding diaper usage.
• European quantitative study on a new men’s razor product.
• Interviewed barbers and African American men who shave their heads and/or faces with razors in order to analyze a variety of facial care and shaving products.
• Conducted focus groups in the US with hairdressers to determine their attitudes toward a new bleaching product.
• Quantitative Study with consumers to determine their attitudes toward new hair care products in the US.