Resume of Experience in the Skin Care Industry

• Conducted in-depth interviews of skin care product users (women and men) who were interested in organic products, luxury beauty products, a sustainable lifestyle, and who were environmentally conscious.
• Study created for the development and launch of a high-end skin care product line with a focus on understanding the target’s attitudes and to develop product concepts.
• Conducted focus groups on attitudes and behaviors related to body, skin, and hair care.
• Market entry study for skin care products in China.
• Conducted mall intercept product to determine consumers’ attitudes toward a new skin care products.