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SIS International Research provides decision makers with comprehensive insights on their stakeholders on the web.
Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. The stakeholders’ effects on companies are often substantial:
Rises or falls in market share
Lack of effectiveness in promotional campaigns
Declines in satisfaction and performance indicators
Strengthening or weakening of campaigns
With the Internet rapidly evolving into a dominant form of communication, decision makers need to know how stakeholders are interacting with their brands. SIS Netnography is SIS International Research’s web ethnography service that conducts comprehensive online studies of attitudes and behaviors for our clients’ decision making.
The Power of Netnography
Understanding Stakeholders |
Brand Equity |
Competitive Intelligence |
Anti-Corporate Marketing |
Discovering threats |
Elections |
By understanding the influence, perceptions and behaviors of stakeholders, organizations can better meet their longterm needs. |
Companies can immediately determine the points of satisfaction and dissatisfaction towards their products or programs. | Organizations can gauge their competitors’ advantages and disadvantages. | Businesses can identify entities that undermine their efforts. | Companies can identify threats and opportunities in the marketplace. | Political campaigns can track rumors, issues, comments viral videos, threats and opportunities. *Notably, the 2008 US Presidential Election illustrated the significant impact of the web in campaign performance. |
SIS Netnography: Overview
SIS Netnography provides the following:- Customized ethnographic web research
- Proprietary models for research gathering
- Observational and interactive techniques to elicit information
- Expert researchers
- Global, Multilingual studies
- Technology for real time tracking and aggregation
For more information
research@sisinternational.com or +1.212.505.6805 for more information.