Asian American Market Research

Asian American Market Research

Asian Americans are an important and sizable segment of the population of the United States.  The segment is characterized by a relatively high disposable income, high education levels, and relatively high tech savviness. Market Research uncovers insights, data and strategies to launch new products and make confident business decisions.

Chinese American Market Research

The Chinese community in the United States is comprised of approximately 4 million people, and is currently rising.  Many from China are immigrating to the US for opportunities and investments in industries such as real estate.

As an international company with extensive resources and language capabilities, SIS International Research is well-positioned to meet your multiethnic research and marketing consulting needs.

SIS has unique fieldwork services solutions in the US including our panel of Chinese speakers, expats, immigrants and migrants across the United States.  With multilingual resources in Mandarin and Cantonese, we are able to provide recruiting, interviewing, surveys, moderation and analysis in Mandarin and Cantonese.

Our Asian American Nationwide USA Panels provide the following benefits:

Conduct interviews, focus groups, ethnography, and surveys nationwide

Understand trends with the Chinese (Mandarin & Cantonese), Korean and Japanese speaking communities in the USA

Customize products and messaging to meet stakeholder needs

Provide depth to quantitative and qualitative findings

Align marketing strategies for growth and advantage