Youth Market Research

It’s no secret that in order to remain commercially relevant, businesses need to remain in touch with each emerging generation in the global marketplace. The Millennials – Generation Y – are next in line, and they bring with them nearly $2.5 trillion of purchasing power. They’ll be outspending the Boomers by 2018. They are the future and they are the now. Connecting with them takes awareness, strategy, and effective market research.

Gen-Y doesn’t think like previous generations. They are computer savvy and highly informed. They live and breathe social media, mobile communications, and technology.  It’s no secret that in order to remain commercially relevant, businesses need to remain in touch with each emerging generation in the global marketplace.

Connecting with young consumers may involve unorthodox methods. They are naturally wary of advertisers and are not responsive to inauthentic communications. Millennials have spent their lives immersed in the internet; communicating on smart phones and mobile devices. SIS International Market Research understands the relationship between Gen-Y and social media. Our focus groups, primary and secondary research studies, Ethnography research, and multicountry market studies, position us well to be a valuable bridge providing forward thinking on the emerging global youth market.

This is a socially conscious generation that values experiences and engaging brands. Gen-Y is interested in quality and good service.  SIS is cognizant of the cultural shifts that Millennials recognize and react to. Your business needs the vital information that will keep it ahead of the curve. Gen-Y’s attention span is short. In order to seize the moment, and the day, you need SIS International Research.

SIS published a landmark book on China’s Millennials “China’s Generation Y” by Michael Stanat, and has substantial expertise and data on the Millennial Generation.  We also conduct research on Gen Z and other generations. We conduct:

• Focus Groups
• Customer Interviews
• Surveys & Data Collection
• Online Insight Communities
• Market Opportunity research