NYC Market Research Firm

SIS International Research is a leading NYC market research firm providing full-service qualitative fieldwork, quantitative data collection, and strategic research services in the metropolitan area.

We specialize in consumer, B2B, medical, automotive, low-incidence, and strategic research. Our market research and strategy intelligence solutions suite is broad, and we tailor each project to meet a specific client’s unique needs.

What Makes Us a Leading NYC Market Research Firm?

… Understanding the complex, ever-evolving NYC market is crucial – and the right NYC market research firm can be your gateway to that knowledge.

The sheer diversity of NYC’s population means that consumer behaviors vary dramatically between neighborhoods—even between streets. A local market research firm has the granular knowledge required to dissect these variations, ensuring that businesses can tailor their offerings to meet the specific needs of their target audience. This level of customization is crucial for capturing and retaining customer interest in a market as saturated as New York City.

Moreover, the regulatory and economic landscape in NYC is constantly evolving. Businesses must stay ahead of changes in laws, economic shifts, and even sociopolitical trends that can impact their operations. An NYC market research firm like ours helps you stay abreast of these developments, providing clients with timely, relevant data that supports proactive decision-making.

Market Research Recruiting in NYC

Partnering with a leading NYC market research firm ensures that every business decision is backed by robust, accurate data and tailored insights, enabling a sharper competitive edge.

With access to a vast consumer respondent base that includes customers and company executives alike, and a highly trained and qualified staff who understand global markets, SIS combines a passion for research and an impressive resume of qualitative and quantitative projects to provide strategic business solutions for our clients.

Our main office is fully equipped with the latest technology and research methodologies. We conduct in-depth focus groups and interviews—including those with C-level (top-level) executives—moderate in-person and online discussion groups and surveys, conduct phone screeners and interviews, and perform a variety of project tasks on-site.

A Top NYC Market Research Firm at the Heart of the City: Focus Group Facilities

Our facilities include full-service focus groups and testing facilities in the Flatiron district of Manhattan.

We provide state-of-the art focus group facilities which come with video conferencing, audio and video capabilities, a one-way mirror, and a 10-respondent capacity per room. Our recruiting staff and moderators include experienced and bilingual staff.

Our state-of-the-art facilities allow our clients and research team to conduct these focus groups in our on-site conference rooms. Video and audio recordings and monitoring are conducted through one-way viewing mirrors and observation rooms. Additionally, our multilingual staff can assist with transcriptions, interviews, and recruiting in several international languages.

NYC Project Management Team & Moderators

An expert NYC market research firm equips businesses with the insights needed to thrive in one of the world’s most competitive environments.

SIS International Research has extensive experience in project management, business-to-business strategy, and consulting. It works closely with clients to customize projects to their individual needs.

We employ qualitative and quantitative research methods, conducting on-site research and producing high-quality reports that help our clients better understand their respective industries’ trends and consumer behaviors. With the latest research technologies, including sensory testing, eye-tracking, and studio-quality audio/visual capabilities, SIS uses a variety of best practices to recruit consumer and administrative opinions and unlock hidden insights into developing markets.

We employ various creative techniques to gather consumer insights, from customer satisfaction research and observational studies to in-home usability and on-site taste testing. SIS is committed to creating customized research and marketing plans that allow our clients to confidently make critical, research-based business decisions.

Our Experience

A dedicated NYC market research firm does more than just compile data—it interprets it within the context of the broader market forces at play, offering strategic guidance that is both insightful and actionable.

Past projects in key industries include automotive, healthcare, pharmaceutical, beauty and skincare, and education research. We have helped local and international businesses develop marketing strategies, evaluate competitive threats, test and promote new products and services, and even redesign their stores and offices to improve the customer experience.

Benefits of Conducting Market Research with SIS International

An outstanding NYC market research firm helps you unlock the secrets of the New York City market.

Choosing SIS International for your market research needs in New York City offers distinct advantages that can significantly enhance your strategic positioning and operational effectiveness. Beyond the typical benefits of understanding market trends and consumer behavior, SIS International provides specialized insights that cater specifically to the dynamics of NYC’s diverse markets.

• Localized Expertise: SIS International prides itself on its deep understanding of the New York City market. This localized expertise allows for developing strategies finely tuned to the specific needs of NYC neighborhoods, addressing nuances that general market studies might overlook.

• Customized Solutions: Every business is unique, and SIS International recognizes this by offering customized research solutions. Whether you want to expand into new market segments or optimize existing operations, we tailor our research methodologies to align closely with your business objectives.

•  Competitive Analysis: In a city as competitive as New York, knowing your competitors is as crucial as knowing your customers. SIS provides detailed analyses of competitors, including their strategies, market positions, and weaknesses, enabling you to craft strategies that leverage your strengths against market gaps.

• Trend Identification: Staying ahead in New York City requires reacting to current trends and anticipating future ones. SIS International excels in identifying emerging trends before they become mainstream, providing clients with a first-mover advantage in various sectors.

• Enhanced Strategic Planning: SIS International enables businesses to develop strategic plans that are not only reactive but also proactive. Companies can foresee market shifts and adapt strategies, positioning themselves for success in the competitive NYC landscape.

• Increased Revenue: SIS International helps businesses tailor their offerings more effectively through precise targeting and understanding of customer needs. This leads to increased customer satisfaction and loyalty, which drives revenue growth.

• Risk Reduction: Market research reduces the uncertainty in business decisions. SIS International provides data that help mitigate risks associated with launching new products, entering new markets, or making substantial changes in business operations.

• Accelerated Growth and Innovation: Market research insights fuel innovation by highlighting gaps and opportunities in the market. SIS International helps businesses leverage this information to innovate new products and services that meet unfulfilled customer needs, facilitating faster and more sustainable growth.

• Boosted ROI: Based on research findings, businesses can optimize various aspects of business operations to achieve a higher return on investment, whether through more effective marketing, product development, or strategic positioning.

• Strategic Market Entry: For businesses looking to enter the NYC market or expand their footprint, SIS offers critical data that supports decision-making regarding where, when, and how to launch operations effectively.

Operational Optimization: Understanding NYC’s operational landscape and challenges allows businesses to streamline operations, reduce costs, and enhance efficiency.

• Cultural Relevance: SIS helps businesses understand the cultural dynamics of different NYC demographics, ensuring that products, services, and marketing efforts resonate culturally with target audiences.

Qualitative Research

Our qualitative fieldwork provides insight into behavior among consumer, B2B, and healthcare audiences. We use many techniques to conduct qualitative research, some of which include:

• Focus Groups
• In-depth Interviews
• Ethnography
• Observational Research
• Random Probability Sampling
• Fieldwork Recruitment

Quantitative Research

Our quantitative research solutions provide thorough investigations of social phenomena via statistical, mathematical, or computational techniques, such as:

• Face-to-Face & Intercept research
• CATI Telephone
• CAPI
• PAPI
• Mail Surveys
• Online Surveys

Strategic Research & Analytics

SIS provides a robust suite of strategic market research and analytical solutions to provide actionable recommendations for decision-making:

• Customer Analysis
• Choice Modeling
• Competitor Analysis
• Risk Analysis
• Marketing Mix Modeling
• Market Opportunity, Sizing, and Entry Assessments

Our Location

We are just a few steps away from the iconic Flatiron building in Madison Square Park and blocks from Union Square Park. SIS International’s Focus Group Facility is the ideal place for your next project. SIS International Research is a full-service NYC market research firm ready to tackle even the most challenging projects.

Metropolitan Coverage

We cover the 5 boroughs of NYC including Manhattan, Bronx, Brooklyn, Staten Island, Queens. Key areas include:

About SIS International

As one of the best NYC market research firms, SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.