Top Mock Jury Market Research Company

… This research makes significant contributions by allowing attorneys to simulate their prospective arguments in advance of court based on data from past juror demographics. 

What makes or breaks a case? Sometimes it’s how jurors see the evidence, arguments and presentation. SIS International is a leading provider of mock jury research services that enable legal teams to develop and test their strategies comprehensively and effectively. We’ve partnered with law firms and corporations for years to reveal actionable insights that prepare them for even the highest-stakes trials.

We are a top mock jury market research company – and by simulating realistic jury deliberation processes, we offer insights into how you can win hearts and minds with a jury.

What’s Mock Jury Market Research?

Mock jury market research provides legal teams and businesses with a roadmap for success by allowing them to course-correct before they ever stand before a real jury. 

We recruit a group of individuals — selected in a way that is representative of the actual jury pool — for observations and deliberations of evidence, arguments and presentations. 

It involves presenting opening statements, some key pieces of evidence, witness testimonies and closing arguments. Participants are then prompted to deliberate as they might in a real trial and provide feedback on what informed their decisions. 

At SIS, we have a host of cutting-edge tools—including real-time analytics and post-deliberation interviews—that allow us to capture every nuance of the jurors’ reactions. With these insights, our clients can optimize their messaging, sharpen their arguments, and address vulnerabilities.

The Key Importance of Recruitment in Mock Jury Research Today

Having spent decades running research at SIS International Research, I can say that the accuracy and dependability of insights derived from a mock jury rely entirely on the right participants. Getting jurors who are a genuine reflection of the intended audience’s demographic, psychographic, and geographic attributes is still the be-all and end-all that makes or breaks the study.

A good recruitment should allow the mock jury to be as close as possible to the actual jury pool. If a case goes to trial in a particular county, for example, it’s crucial to source panelists from that locale who represent the cultural, social, and economic cross-section of the community at large. Such representation is important because it exposes bias, individual perspectives, and decision-making tendencies that could manifest during the trial.

Another key ingredient is diversity—not only in ethnicity and gender but also in perspectives, professions and life experiences. Real juries consist of people from different walks of life, and learning how those differences play out in the deliberation room adds something essential. 

Get Started with SIS International Research

We make doing a mock jury quick, easy, and collaborative between you and your legal team. Here’s how we make certain every project is intentionally designed and executed to meet your specific goals:

Initial Consultation

During the first step, we engage with your legal team to learn about your case in detail, such as where the trial will be, the legal arguments, and what result you would like. This information helps us design a mock jury study tailored to your specific needs.

Designing the Research Study

We create a detailed research plan, including mock jury selection, how the case will be presented, data collection methods, etc. We make sure the study represents the nuances of your own case while also resembling a real world jury as much as we can.

Participant Recruitment

Using our vast recruitment network and experience, we recruit and select individuals most closely matching the demographic and geographic profiles of the actual jury pool. This guarantees dependability of insights collected and their representation.

Executing the Mock Jury Study

We hold mock jury sessions in our cutting-edge facilities with our expert moderators to recreate as much of the trial environment as possible to assess how jurors respond to various elements of the arguments, evidence, and presentations. We obtain data through real-time feedback tools and recorded deliberations

What Makes SIS International a Top Mock Jury Market Research Company?

With decades of experience and dedication to excellence, SIS is recognized as one of the industry’s top mock jury market research companies… But what sets us apart? It’s our unique ability to integrate expertise, innovation, and personalized service to create results that exceed expectations.

Unmatched Expertise

After more than 40 years in the market research marketplaces, conducting countless mock juries for clients of all shapes and sizes, from Fortune 500 companies to boutique law firms, we saw the issue as systematic. We have unique expertise in jury psychology, and our skills are both legal and business-based, so we present our clients with information they can rely on.

Master of Globalization and Localization

With a presence in over 135 countries, we can assist international cases that need cross-border insights. However, for mock jury studies, we recruit at a level of local accuracy unparalleled by any other panel company; we recruit participants who mirror the precise demographic and geographical makeup of your desired jury pool.

Advanced Tools and Technology

Our trial consultants use state-of-the-art tools, including live video streaming, real-time analytics, and heat mapping software, to capture juror responses. This enables us to provide an objective, data-backed analysis of how your logic and evidence are received.

Exceptional Client Support

Our team works with you from the first consultation through insight delivery and reports, making sure the pitches align with your strategy. Many of our clients return to us for multiple projects; the reliability, expertise, and collaborative spirit of our team have proven unmatched.

FAQs

Q: What is usability testing, and what is its importance?

It aims to detect any usability issues, comprehend user behavior, and gain insights into the ease or difficulty with which the target audience can interact with a product.

Q: How can usability testing increase customer satisfaction?

Usability testing offers direct feedback from end-users regarding their experience with a product, helping companies locate pain points, frustrations, and confusion. 

Q: What products can usability testing be used for?

Usability testing is a versatile method that can be used for various types of products and services in different industries. Usability testing is an essential step in almost every sector, from websites and mobile applications to physical goods and software interfaces, to guarantee that a product is user-friendly and operational.

Q: How do we get the right results from usability test?

Test on a platform where you will likely get accurate, reliable results. SIS International utilizes a lengthy vetting process to ensure accuracy throughout all stages of the test, from recruiting individuals to undergo the test to analyzing the data itself.

The participants are selected so that they reflect the product’s target group as closely as possible. After that, we come up with realistic scenarios and tasks representative of actual users using the product in a real-world setting. We take the data from the test and do some qualitative and quantitative analysis, searching for patterns and insights that may lead to meaningful improvements to the product.

Our expert squad ensures that every usability testing session is conducted with the least bias possible so that it is accurate and actionable.

Q: What is the impact of usability testing on my product ROI?

Usability testing can immediately positively affect your product’s ROI by enabling effective user interaction. Easy-to-use and relevant products lead to higher engagement, lower churn rates, and the highest customer loyalty.

Q: How do you process the usability testing data?

Evaluating usability testing data is equally as crucial as the testing itself. SIS International adopts a qualitative-quantitative approach to analysis. Recognizing patterns, tracking how users interact with your product, and comparing data with other sessions.

We then create in-depth reports showcasing important findings, spotting usability problems, and providing practical suggestions. Our expertise lies in translating raw data into actionable insights to elevate how our clients can enhance their products based on the design approach employed.

Our Facility Location in New York

11 E 22nd Street, Floor 2, New York, NY 10010  T: +1(212) 505-6805

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.