Social Media Strategies for Small Businesses

Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.

Electric Vehicle Market Research

Discover new opportunities with Electric Car Market Research.

What is B2B Marketing?

What are the differences between B2B and Consumer Marketing? Learn more.

Market Research in the Middle East

Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.

What is a Focus Group?

A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.

Asia Market Research

Economies in Asia are characterized by large populations, high growth, and development. Learn more about Market Research in Asia.

Market Research in Africa

Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.

Known as one of the four Asian Tigers in the world economy, Hong Kong has fast developed into a strong economy. With no substantial natural resources and favorable agricultural conditions, the country imports its consumer goods. The economy of Hong Kong is largely dependent on the service sector which generates around 93% of the country’s … Read more

Millennials in the Digital Landscape

Michael Stanat from SIS was published in ESOMAR’s Research World Magazine.

The European Market

Europe is the largest economic area in the world. Learn more about Market Research in Europe.

Best Practices in Retail

Discover the Best Practices in Retail and eCommerce.

Organizational Design Market Research

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more

Textile Market Research

The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more

Asian Retail Market Research

Learn more the vibrancy of Retail in Asia.

The Buying Power of China’s Generation Y

China’s Generation Y is leading the country into the future in business, economy and consumerism.