NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy. Headquartered in New York City, the company has … Read more
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Market Research in Middle East can provide marketers with an opportunity to understand current growth trends and consumer needs.
A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.
Economies in Asia are characterized by large populations, high growth, and development. Learn more about Market Research in Asia.
Qualitative and Quantitative Market Research in Africa is growing. Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.
Known as one of the four Asian Tigers in the world economy, Hong Kong has fast developed into a strong economy. With no substantial natural resources and favorable agricultural conditions, the country imports its consumer goods. The economy of Hong Kong is largely dependent on the service sector which generates around 93% of the country’s … Read more
Michael Stanat from SIS was published in ESOMAR’s Research World Magazine.
Europe is the largest economic area in the world. Learn more about Market Research in Europe.
Discover the Best Practices in Retail and eCommerce.
As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more
The economic downturn in America, Japan and Europe significantly affected the global textile and apparel industry. Based on industry data, monthly imports fell by USD 4 billion, from USD 30 billion in 2008 to just USD 26 Billion in 2010. This unexpected decline ironically followed a period of rapid growth, following the textile industry’s implementation … Read more
Learn more the vibrancy of Retail in Asia.
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