Memorial Day Market Research

In the United States, Memorial Day celebrated this upcoming Monday carries with it many connotations. First and foremost, it is a day of remembrance for the thousands of military service people. Originally called Decoration Day, the observance came into being following the American Civil War. The devastating number of those lost in that conflict necessitated … Read more

Confessions of a Market Research Recruiter

You’ve signed-up on our web site to become part of our database. You saw an opportunity to make good money for a few moments of your time. Smart move! Now the phone rings … it’s us … SIS … calling you! This is your moment. But, who is this person on the phone? Who IS … Read more

May Day Market Research

May Day is around the corner. For those who may not be familiar, it is a world holiday that is widely recognized around the globe. Originating from the Celtic, Beltane, and the Germanic, Walpurgis Night, May Day was initially a Pagan celebration of springtime and fertility. These Pagan ceremonies were phased out by the emergence … Read more

Autism Market Research Studies

April 2nd has been designated as World Autism Day and the occasion designates April as Autism Awareness Month. An awareness-building campaign called, Light It Up Blue, will find many prominent landmarks, hotels, museums, bridges, and retail stores featuring distinctive blue lighting in solidarity with this important cause. Even the Empire State Building will be lit-up in blue … Read more

Q&A with SIS EMEA Director Federica Sacchi

What is your background? I am the Director of EMEA at SIS International Research, a global market research firm founded in 1984, and I am based in our London offices. I am responsible for various client-facing and operations in market research, market intelligence and strategy solutions across Europe, Middle East and Africa. I was previously … Read more

Easter Market Research

Easter, Passover and the Inevitable Chocolate Bunny You’re probably saying to yourself, “Hey, isn’t this the first Sunday after the full moon following the March Equinox? You bet it is! That would mean it’s Easter, a significant holiday for Christians all over the world. Concurrently, Passover is taking place in the Jewish culture. Both holidays … Read more

Meeting the Needs of a Rising Asia

Michael Stanat, Global Research Executive at SIS International Market Research, discussed recently at the AIMRI conference in Barcelona regarding global growth about meeting the needs of a rising Asia. In the presentation, Stanat discusses how major economic transformations are occurring and how Market Researchers can add value amidst these changes. Other mentions include new technology trends, … Read more

Ambulance Transportation Market Research

Many opportunities exist to enhance the patient experience and delivery of urgent care. Learn more about Ambulance Transportation research.

What is Guerrilla Marketing?

Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.

Consumer Neuromarketing Market Research

Learn more about Consumer Neuromarketing Market Research.

Neuromarketing for Small Businesses

Neuromarketing is an emerging field in the marketing and advertising sectors, blending neuroscience with marketing psychology approaches.

What is Mobile Marketing?

Mobile marketing involves reaching customers when they are using the Internet away from the traditional home or office desktop environment. The increased use of smartphones, iPads, Tablets, and similar mobile devices has may make mobile marketing a must for many online businesses. Mobile marketing uses interactive media that assists customers in gaining location and time-sensitive … Read more