Generation Y Meets Market Research
Generation Y are rising on the world stage, impacting business, society and economics. Discover how millennials are impacting your business.
Are digital media literally making us dumb? A scholar from the future weighs in
Opinion/Humor Piece: Much debate has ensued over the question of how digital media have altered the fundamentals of communication. Sure, digital platforms make it quick and easy to reach a large audience in an instant, but have texting, Tweeting, and Facebooking sapped all the subtly and nuance from our communication? It seems this is still … Read more
Viral Video Market Research
Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today’s consumers spend less time watching conventional television and reading print ads … Read more
Korean Pop Market Research | K-pop
K-pop is a growing cultural export from Korea. SIS works with Korean culture exporters to build Global Brands.
Valentine’s Day Market Research: How Your Business Can Feel The Love
Valentine’s Day is a make-or-break sales juggernaut for many businesses. Learn how Valentine’s Day Market Research can boost sales.
Vox Pops Market Research
Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public. These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research. Opinion interviews can provide useful information about consumers’ opinions of … Read more
Caviar Market Research
In early 2011, the Russian government ended its ban on caviar exports to Europe. The Russian government imposed this ban in 2002 in order to stop overfishing and poaching of sturgeon in the Azov and Caspian Seas. During the Soviet times, the main sources of the world’s black caviar, the most coveted type of caviar, were … Read more
Loyalty Market Research
Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.
Public Relations and Market Research
Learn more about Public Relations and Market Research.
Marketing and Advertising in the Digital Age
Marketing is an ongoing process that evolves with time. A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more
Mobile Marketing Industry Trends 2013
Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop. The increased usage of Smartphone, tablets and similar mobile devices has made mobile marketing an opportunity and challenge for businesses. In some countries, particularly emerging economies such as Indonesia, mobile has higher penetration than landlines. More than … Read more
What is Qualitative Market Research?
Qualitative Market Research is a form of research that uncovers an understanding of people’s behavior and the reasons behind behavior.
Education Industry Market Research
SIS is a leader in Education Market Research. We deliver data, insights and strategies to uncover new opportunities.
Understanding China’s Shadow Banking System
China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more
Sustainable Agriculture Market Research
Sustainable Agriculture was born out of a rejection of the industrial approach in favor of methods that promote natural ecological processes.
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