Branding

Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed and sustained through the following channels. B2B … Read more

It’s critical to create a powerful message. But in an age with so many messages floating around in the customers’ mind, it is important for companies to make concerted efforts to ensure their messages are not being lost on their customers.  It is even more important for companies targeting customers like Millennials, which have extensive … Read more

Explore the world of Shock Marketing. Marketers make tradeoffs when they launch new advertisements that shock.

Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made it a linchpin in … Read more

Learn more about Consumer Neuromarketing Market Research.

Neuromarketing is an emerging field in the marketing and advertising sectors, blending neuroscience with marketing psychology approaches.

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … Read more

Consumer Loyalty is a relationship of trust between an organization and its customers. Loyal customers can make your business more profitable.

Learn more about Public Relations and Market Research.

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Read more

Qualitative Market Research is a form of research that uncovers an understanding of people’s behavior and the reasons behind behavior.

A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.

Social Networks present enormous opportunities for businesses. Discover how you can gain customer insight on social networking sites.

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies are critical. … Read more