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Journals

Mobile Marketing Industry Trends 2013

Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop. The increased usage of Smartphone, tablets and similar mobile devices has made mobile marketing an opportunity and challenge for businesses.  In some countries, particularly emerging economies such as Indonesia, mobile has higher penetration than landlines.  More than … Read more

Understanding China’s Shadow Banking System

China’s shadow banking system, or the informal financing market that lies outside regulator control, has recently come under scrutiny as the Chinese economy slows down to its lowest growth rate since 1999. If economic growth continues to slow, sudden defaults on loans made in the country’s shadow banking system could threaten China’s banking sector and … Read more

SIS International Research Celebrates 30th Year Anniversary

NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy.  Headquartered in New York City, the company has … Read more

What is a Focus Group?

A Focus Group is a qualitative marketing research technique to test products, services, ideas, packaging, pricing, advertisement and concepts.

Market Research in Africa

Qualitative and Quantitative Market Research in Africa is growing.  Traditional methods are typically used such as Face to Face data collection, In-Person Focus Groups and Telephone surveys.

The European Market

Europe is the largest economic area in the world. Learn more about Market Research in Europe.