Strategy

US Veteran Market Research How can businesses effectively engage with the US veteran community? Understanding this demographic’s unique characteristics and needs is essential for brands aiming to make a meaningful impact. That’s why conducting thorough US veteran market research allows businesses to tap into this valuable demographic, ensuring their offerings meet veterans’ specific needs and … Read more

Discover how Small Businesses can adopt Artificial Intelligence.

Today’s business environment is fast, complex and exciting. Building and growing a business takes a robust understanding of your company’s capabilities and its external environment.  Here are concepts to keep in mind as you grow your business. 1. Understand Opportunities and Challenges With technological innovation comes many new opportunities.  But, profitability is more challenging in … Read more

Here are some of the hottest FinTech trends to watch.

Companies are under increasing cost pressure. With the rise of Digital Disruption, Commoditization of industries, and Globalization with competitors worldwide, businesses are increasingly finding ways to reduce their cost structure.  Many companies can boost profits by increasing their top line revenue.  This article will focus on simple ways to reduce the bottom line cost structure … Read more

Retail Technology Market Research provides unparalleled insight into customer behavior and purchasing.

The SWOT Framework is useful to understand the company’s internal and external environment.  

Discover how Talent Management can be a competitive advantage for your company.

Discover new opportunities in the Greater Hartford Connecticut market.

Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.

Mobile marketing involves reaching customers when they are using the Internet away from the traditional home or office desktop environment. The increased use of smartphones, iPads, Tablets, and similar mobile devices has may make mobile marketing a must for many online businesses. Mobile marketing uses interactive media that assists customers in gaining location and time-sensitive … Read more

Direct marketing is form of advertising that involves direct communication between a business and its end-user customers.

Social Media can offer business owners the unparalleled opportunity to interact with customers. Discover new ways to interact with customers.

Discover the Best Practices in Retail and eCommerce.

As much as human resource and capital assets do, organizational processes and systems can help enhance competitive advantage. Typically, a creative staff can spearhead the development of a new and compelling product with a potentially high ROI, for example. Meantime, the acquisition of additional machinery will–in most cases–boost the productivity of a manufacturing plant. Processes … Read more