What are some of the key Analytical Tools in Market Research? Here are some common analytics: Customer Satisfaction/Unmet Needs Some examples: Matrix Analysis, Customer Loyalty Drivers or Stage Diagrams Competitive Analysis Competitive Issue Targeting Graphics, Loyalty Quadrants, Venn Diagrams Winn/Loss Research Win/Loss Factor Displays Brand Awareness and Equity Brand Equity Driver Diagram, Structural Equations Modeling, … Read more
Worldwide market research budgets have been slashed. Much of this is my own primary research in Asia, North America and Europe in the past 3 weeks speaking among colleagues and clients on-the-ground. In the US, management has decimated their budgets often to zero; or US marketers have not released funds, even if they have been allocated budgets. In Europe, budgets have been dramatically reduced, but not eliminated as in the US. Asia and the Middle East have also reduced their market research budgets. Clearly, corporate management has focused on survival in this horrific global recession. But research shows that management should very closely look at when to resume their currently slashed and burned budgets.
Discover how multiple constituencies and influencers can boost your brand.
Sustainable packaging can be a source of competitive advantage. It can also appeal to consumers. Learn more.
A sustainable competitive advantage is an advantage in providing value to customers without it being able to be imitated.
Companies need to be where their customers and stakeholders are. More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights and other content that is meaningful for them.
Discover Carrefour’s experience in expanding to Dubai, United Arab Emirates.
Branson gave advice on youtube from an entrepreneurial perspective
On Large & Small Companies
“I think big companeis are going to retrench and there’s going to be a lot of people laid off from big companies. And therefore, a lot of those people who are laid off can be entrepreneurs in the future, and I think will be the entrepreneurs in the future. There are also going to be a lot of small companies out there that have still got reasonable cash flow and…lines of credit. And I think those kinds of companies and Virgin Included must try to help expand out of this problem, They must look for opportunities, and there will be hundreds of opportunities around. They must get out and employ people. They’re going ot find their cost base is going to be less right now. They’re going to be able to employ people at most liekly slighty at cost ef fective ways than in the past. And I think if thousands of small companies can try to fill in the gaps that some of the bigger companies…”
Ruth Stanat remembers her article from 1990 regarding Strategic Intelligence.
How to Maximize your Research Budget in a Recession
Ruth Stanat, President and CEO SIS International Research
January 28, 2009
The Recession
Clearly, this deep global recession has taken it toll on marketing departments and market research and competitive intelligence budgets. Senior executives, strategic planning and marketing departments face the following challenge of how to continue the following initiatives with a reduced research budget:
The Challenge and Opportunity of a Reduced Research Budget
Global competitors never stop their Strategic Planning and Competitive Monitoring In any recession, companies may be tempted to believe that their competitors have “shut down” their Market Research and Competitive Intelligence budgets. While corporate budgets are cut, there are ways that companies can continue their competitive monitoring during the year and the next few years … Read more
How to Continue Your Expansion in Emerging Markets in this Recession
Ruth Stanat, President and CEO, SIS International Research
January 26, 2009
Background
Facebook is truly an example of a social networking site that has innovated how the world’s youth socialize on an unprecedented daily basis.
Understand the pros and cons of discounting at super luxury retailers.
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