Market Research in

By conducting market research in Bangladesh, businesses can gain insights into local trends, consumer behavior, and the competitive landscape to drive growth and success.

Bangladesh’s economy is experiencing significant growth, offering numerous opportunities across sectors like textiles, technology, and retail. Conducting market research in Bangladesh helps businesses gain the insights needed to make strategic decisions in this competitive environment.

What is Market Research in Bangladesh?

Market research in Bangladesh enables businesses to uncover key information about local demand, consumer preferences, and spending habits. This information allows companies to tailor their products and services to meet market needs. This research is especially important in a market like Bangladesh, where rural and urban consumer behaviors can vary significantly.

In addition, market research in Bangladesh helps businesses navigate the regulatory landscape, ensuring compliance with local laws and policies. Understanding the competitive landscape, including both local and international players, is essential for gaining a competitive edge and positioning for long-term success in this rapidly evolving market.

Why Do Businesses Need Market Research in Bangladesh?

One key reason for conducting market research in Bangladesh is to understand consumer behavior. The country has a large and diverse population with varying needs in urban and rural areas. Market research helps businesses identify purchasing trends, preferences, and spending patterns, enabling them to develop products and services tailored to local demand.

Additionally, market research in Bangladesh provides companies with a deep understanding of the competitive landscape. By analyzing competitors and market gaps, businesses can position themselves strategically for long-term growth.

Our Current Market Review and Recommendations

We believe that Bangladesh offers immense opportunities for businesses across multiple sectors, including textiles, technology, retail, and agriculture. Our market review highlights the rapid industrial growth, an expanding middle class, and government initiatives aimed at attracting foreign investment. However, businesses looking to enter the Bangladeshi market must also navigate challenges such as regulatory complexities and varying consumer preferences between rural and urban regions.

Additionally, market research in Bangladesh reveals a strong demand for consumer goods, especially in urban areas like Dhaka and Chittagong. Businesses offering innovative products and services tailored to the needs of Bangladesh’s growing middle class will find significant success in this developing market.

Key Industries

Agriculture is the key industry in Bangladesh, and most people work in this sector in one way or another. Farming contributes to one-third of the country’s GDP. Also, the main crops are; tea, tomato, tobacco, rice, pulses, and wheat. This country is a leading supplier of goat milk, goat meat, and raw jute. Furthermore, it produces sugarcane. It also has different kinds and fruit—for example, bananas, pineapples, and mangoes.

Neighborhoods

Dhaka is the capital city of Bangladesh, located north of the Buriganga River. This city is the most populous. In addition, it’s one of the largest cities in South Asia. There are famous buildings in the city of Dhaka. Two examples are Ahsan Manzil and Curzon Hall. The National Parliament House is also well-known.

Chittagong is another neighborhood in Bangladesh, located in the southeast. It’s an affordable, safe place to live, and it’s warm year-round. One of its best features is the fact that it’s not crowded. Its roads are safe, and it’s also safe for women. On the downside, the Internet tends to be slow, and there isn’t much to do in Dhaka,

There’s also the city of Khulna, located in the interior of the country. Like Chittagong, Khulna is affordable and safe, and warm year-round. The big difference between the two cities is that Khulna has lots of fun stuff to do. On the downside, it has terrible air quality and slow Internet.

Trends

The Government of Bangladesh has developed a plan for the country to achieve middle-income country status. It will lower the rate of poverty and enable regional growth. Likewise, the quality of people’s lives will improve.

Benefits and Strengths in the Market

Bangladesh relies on the textile sector. This country has one of the most extensive textile lines in the world. After China, Bangladesh is the largest textile exporter. This sector of the country accounts for more than three-quarters of the country’s GDP. As mentioned earlier, farming is the other primary industry in Bangladesh’s market.

Consumer Base

Bangladesh has a vast consumer base, with a population of 170 million.

The people are up to date with the Internet, a powerful tool for connecting with consumers. Also, consumers demand high-quality goods and services. They’re willing to pay for that quality. They believe in branding, so businesses must create a brand to win consumer’s loyalty.

Opportunities in Bangladesh

Bangladesh presents a variety of business opportunities across its key industries, driven by economic growth and increasing consumer demand. Below are the top opportunities identified through market research in Bangladesh:

1. Apparel and Garment Manufacturing: Bangladesh is a global leader in garment exports, so businesses in apparel manufacturing, supply chain management, and textile innovations have opportunities.
2. Information Technology and Digital Services: The growing tech industry offers businesses opportunities in software development, IT outsourcing, and digital transformation services.
3. Renewable Energy: As Bangladesh invests in sustainable energy projects, businesses specializing in solar, wind, and other renewable technologies can capitalize on government initiatives and market demand.
4. Agribusiness and Food Processing: Opportunities abound for businesses involved in modernizing agriculture through agritech, sustainable farming, and food processing.
5. Retail and E-commerce: With the rise of online shopping and a growing middle class, businesses in retail and e-commerce have the chance to capture significant market share.
6. Healthcare and Pharmaceuticals: As the population grows, there is increasing demand for modern healthcare solutions, pharmaceuticals, and medical equipment.
7. Infrastructure Development: The government’s focus on infrastructure improvement provides opportunities for construction, engineering, and urban planning firms.
8. Financial Services and Fintech: With an expanding economy, there is a growing need for banking, fintech, and insurance services, offering opportunities for innovation in financial services.
9. Logistics and Supply Chain Solutions: Bangladesh’s position as a manufacturing hub creates demand for logistics, transportation, and supply chain management services.
10. Tourism Development: The emerging tourism sector, particularly eco-tourism and heritage tourism, presents opportunities for businesses in hospitality, travel services, and sustainable tourism development.

Reasons to Grow Your Business in the Market

Bangladesh is one of the emerging markets in the world. It’s easy to see the reasons why you should invest. Starting a business in Bangladesh can give you excellent returns.

At present, Bangladesh is growing year by year. It is a superb location for running a business. For one thing, the country is in an area where you can create friendly trading allies. Such networking often takes place between major Asian and Middle Eastern markets.

Bangladesh welcomes foreign investors by providing tax relief and other incentives.

Furthermore, the people of Bangladesh now have more access to the Internet. Thus, there are chances for e-commerce businesses to excel.

How SIS International’s Market Research in Bangladesh Helps Businesses

Partnering with SIS International for market research in Bangladesh equips businesses with the insights and strategies they need to succeed in this fast-growing market. Here are the seven key benefits of working with SIS in Bangladesh:

• Tailored Market Insights: We provide customized research that focuses on Bangladesh’s rapidly evolving market, helping businesses align their strategies with local market conditions.
• Risk Mitigation: Our in-depth understanding of Bangladesh’s regulatory environment and market trends helps businesses minimize risks associated with market entry and expansion.
• Opportunity Identification: SIS identifies emerging sectors such as IT, renewable energy, and healthcare, allowing businesses to capitalize on high-growth areas.
• Local Partnerships: We assist businesses in forming strategic relationships with local stakeholders, ensuring smoother market entry and operational success.
• Competitive Landscape Analysis: Our market research offers a thorough understanding of the competition in Bangladesh, enabling businesses to craft strategies that give them a competitive edge.
• Regulatory Compliance: SIS provides guidance on navigating Bangladesh’s regulatory frameworks, ensuring businesses remain compliant with local laws while pursuing growth.
• Sustainable Growth Strategies: Our market research supports long-term strategies aligned with Bangladesh’s development goals, helping businesses grow sustainably in this expanding market.

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.