Latin America Market Research
Economic Potential
The economic potential of Latin America is undeniable. It is an area with a great wealth of human and natural resources. Latin America displayed a surprising dynamism and did not devolve into crisis. Ongoing societal and economic reinvigoration continues as the area pushes towards increased competitiveness and productivity and toward the further alleviation of poverty.
Economies in Latin America are increasingly characterized by high growth rates, abundance of commodities and resources, increasing stability, and growing populations. With rapid development, Latin American markets may present a number of strategic questions for some companies.
Growing Industries
Some growing industries in Latin America include Consumer Goods, Food and Beverage, and Retail due to the rising per capita income in many of these countries. Another rising industry is construction and real estate due to the heavy emphasis on building infrastructure. Tourism is increasingly showing an upward trend, and it can become a major part of an economy’s GDP every year.
Market Opportunity and Entry Research
The improved overall stability of Latin America should allow it to weather any brief slowdown and, in the mid-term future, anticipate an uptick in the economic outlook. Of course, those nations with strong trade ties to the U.S. will benefit from the improved economy there. Mexico and Columbia have continued to experience good foreign investment levels as have the Andean nations of Peru and Chile. Panama has also presented numerous investment prospects due to improved security there and policy continuity.
Human Capital
Politicians in Brazil and Argentina are presently embracing populist political positions that appeal to their populations but not as much to foreign and domestic investors. Latin America needs more skilled workers. This weakness also presents potential opportunities for FDIs to invest in technical and vocational training programs to upgrade and improve the workforce.
About Market Research in Latin America
SIS International Research has invested many years in Latin America, immersed in market research endeavors that help our clients understand changing markets and bridge cultural divides that facilitate successful investment ventures.
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