Market Research in the United States

The United States is the world’s largest economy, constituting around a quarter of Global GDP.

Efficient and dynamic, the US market presents significant opportunities for companies.  Changes in the US economy have a significant impact around the world. These effects are due to the interconnectedness of markets and the sheer size of the American economy.  The US consistently ranks among the top 5 of the world’s most competitive economies in which to run a business.  The global economy is essential for the US as well.  Multinational corporations account for much of the financial flows and cross-border trade. These corporations also create employment, output, and stock market capitalization. 

What Is Market Research in the United States?

Market research in the United States studies the American market’s conditions, consumer behavior, and economic trends. It gives businesses actionable insights to make strategic decisions, identify opportunities, and mitigate risks.

Why Do Businesses Need Market Research in the United States?

Market research in the United States provides a deep understanding of market dynamics, consumer preferences, and emerging trends, enabling companies to make informed decisions and strategize effectively.

It also helps businesses identify opportunities for growth and innovation. By analyzing market data, companies can discover unmet needs and emerging trends, allowing them to develop new products and services that meet these demands. 

Additionally, market research in the United States is crucial for risk mitigation. Understanding market conditions and consumer behavior helps businesses anticipate potential challenges and develop strategies to address them. This foresight is invaluable in navigating economic fluctuations, competitive pressures, and regulatory changes. However, it offers some other advantages for businesses, including: 

• Risk Mitigation: By understanding potential challenges and market conditions, companies can develop strategies to navigate uncertainties and reduce risks.
• Competitive Advantage: Comprehensive market research in the United States helps businesses stay ahead of the competition by identifying emerging trends and consumer needs.
• Customer Insights: Detailed consumer preferences and behavior analysis allow businesses to tailor their products and services to meet customer demands.
• Optimized Marketing Strategies: Market research in the United States helps craft targeted marketing campaigns that resonate with the target audience, increasing engagement and conversion rates.

When to Conduct Market Research in the United States

Conducting market research in the United States before introducing a new product or service helps understand the market demand, identify target audiences, and develop effective marketing strategies.

Similarly, market research in the United States provides insights into local consumer behavior, competitive landscape, and market potential when expanding into new geographic or demographic markets.

Furthermore, conducting market research in response to significant market changes, such as economic shifts, regulatory updates, or technological advancements, helps businesses adapt and remain competitive.

Our Current Market Review and Recommendations

We believe technological advancements, including big data analytics, artificial intelligence, and machine learning, increasingly drive the United States. These technologies enable more precise data collection and analysis, providing deeper insights into consumer behavior and market trends. Additionally, there is a growing emphasis on real-time data and agile research methodologies to keep pace with rapid market changes.

Moreover, the future of market research in the United States looks promising, with continued growth expected in data-driven research methods. As businesses prioritize customer-centric strategies, the demand for comprehensive market insights will rise. We foresee an increase in integrating qualitative and quantitative research techniques to provide a holistic market view.

Therefore, investing in market research can yield significant returns for businesses. By making informed decisions, companies can enhance their product offerings, optimize marketing strategies, and improve customer satisfaction, increasing revenue and profitability.

Expected Results from SIS’s Market Research in the United States

SIS International’s market research in the United States services are designed to deliver actionable insights that drive business success. Here are the expected results from our comprehensive market research.

Enhanced Strategic Planning:

SIS provides businesses the data and insights to develop robust strategies, align their goals with market opportunities, and navigate challenges effectively.

Increased Revenue:

By understanding market demands and consumer preferences, businesses can tailor their products and services to meet customer needs, leading to higher sales and revenue growth.

Risk Reduction:

Our market research in the United States helps businesses anticipate potential risks and develop strategies to mitigate them, ensuring stability and resilience in a dynamic market environment.

Improved Marketing Efficiency:

With detailed insights into consumer behavior, businesses can create targeted marketing campaigns that resonate with their audience, enhancing engagement and conversion rates.

Accelerated Growth:

We identify emerging trends and opportunities, enabling businesses to innovate, expand their market presence, and drive sustainable growth.

Boosted ROI:

Effective market research in the United States maximizes return on investment by ensuring that business decisions are data-driven and aligned with market realities, leading to optimized performance and profitability.

Major Cities and Economic Centers

These are the US cities to keep an eye on in the coming years:

• New York City: NYC is a global center of finance, fashion, media, and technology. The city also scores high in political engagement, business activity, and human capital.
• San Francisco: San Francisco is the world’s technology capital, and it tops the list due to its innovation strength. Situated north of the tech hub in Silicon Valley, the city is best positioned to attract and keep people.  Apart from skilled workers, it will also attract global capital and ideas in the coming years.
• Boston: This old city is a longstanding hub of biotech. It is home to some of the world’s best universities, including MIT and Harvard.
• Some major economic hotspots by region include:
  • Southeast: Atlanta, Miami, Fort Lauderdale, West Palm Beach, Tampa, Sarasota and Charlotte
  • Southwest: Dallas, San Antonio, Houston, and Austin
  • Mid West: Chicago, Cincinnati, Columbus and Milwaukee
  • Mid-Atlantic: Washington DC, Baltimore, and Philadelphia
  • West: Los Angeles, Denver, Colorado Springs, Seattle, Phoenix, Las Vegas and Portland

Largest Industries

• Consumer Goods:  The United States is the largest consumer market in the world.
• Real Estate, Renting, and Leasing: This sector contributes to the economy in two ways. The first is through consumer spending on rent and utilities. The other is through residential investment, which encompasses constructing new housing units, residential remodeling, and broker fees.
• Professional and Business Services: This includes computer design and legal services, as well as other professional, technical, and scientific services.
• Healthcare: The Healthcare sector helped the United States recover from the financial crisis of 2008. One factor fueling the growth of this sector is the increasing and aging population in the US. Other factors include increased chronic conditions, medical advances, and improvements. Federal healthcare reform has also fueled the growth of the sector. The changes have increased the number of people seeking routine care.
• Construction: Market analysts expect this sector to steadily increase jobs over the next ten years. Many job gains are in Facility Management and General Management. 
• Mining Support Services: This category has grown phenomenally over the last year or so. Mining can include anything from prospecting to drilling. Market analysts believe its growth is due to high demand and inadequate supply.
• Technology: Major technology hubs and American tech corporations have emerged in Silicon Valley, the San Francisco Bay Area, and Silicon Alley, New York City.
• Media: the US has significant movie production, filming, theater, TV, and digital media centers in Los Angeles and New York.
• Energy: The US is becoming a net energy exporter and consumes the most energy globally.

Regional Insights

Understanding regional variations is crucial for effective market research in the United States because each region has unique characteristics, consumer behaviors, and market dynamics that can significantly impact business strategies.

Northeast: The Northeast region, including states like New York, Massachusetts, and Pennsylvania, has a dense population and a high concentration of financial services, healthcare, and technology sectors. Market research in this area focuses on urban consumer behavior, technological adoption, and economic trends influenced by Wall Street and major universities.

Midwest: Known as the “heartland” of America, the Midwest includes states such as Illinois, Ohio, and Michigan. This region has a solid industrial base and a growing technology sector. Market research here often examines manufacturing trends, agricultural markets, and the economic impact of automotive industries.

South: The Southern United States, encompassing states like Texas, Florida, and Georgia, is known for its diverse economy and rapid population growth. Market research in this region explores energy, tourism, and healthcare sectors and the cultural influences on consumer behavior.

West: The Western region, including California, Washington, and Colorado, is a hub for innovation and technology. Market research focuses on the tech industry, entertainment, and environmental sustainability. The region’s diverse population also provides insights into multicultural marketing strategies.

What are the Largest-Growing Segments?

Identifying the largest-growing segments is essential for businesses looking to capitalize on emerging opportunities. These segments represent areas of significant market expansion and offer potential for high returns on investment.

• Technology and Innovation: The technology sector continues to be one of the fastest-growing segments in the United States. Advances in artificial intelligence, cybersecurity, and cloud computing drive demand for innovative solutions. 
• Healthcare and Biotechnology: With an aging population and increasing healthcare needs, the healthcare and biotechnology sectors are experiencing rapid growth. Research in this area examines trends in medical technology, pharmaceutical developments, and healthcare services to identify opportunities for innovation and investment.
• E-commerce and Retail: The shift towards online shopping has accelerated, making e-commerce one of the largest-growing segments. Market research explores consumer behavior, digital marketing strategies, and the impact of technological advancements on the retail industry.

Global Influence

The US is the world’s leading military and economic power. US movies, music, and television are ubiquitous. The media industry has a global audience, and the country’s cultural stamp spans the world. The US is home to diverse races and cultures, reflected in its art, literature, and music.

Advantages of Investing in the United States

• Rule of Law. The United States government protects individual property rights, enforces contracts fairly, creates and enforces fair labor laws, and promotes access to opportunity for all.
• Large Market. A large market gives businesses the potential to amass a vast customer base. Companies that reach out to more total customers make more sales.
• English-speaking population. English is the lingua franca of global business. Good English is a critical tool. It can help business owners tap into new opportunities at home and abroad.
• Education. The majority of the US population attends and graduates from schools. This enables the US to see faster economic growth.

The United States of America, or USA for short, is a federal republic of 50 states. The feature that stands out is how diverse the USA can be. Its physical setting ranges from the arid desert to the rainforest. There are flat prairies and rugged mountain peaks. The climate goes from the balmy subtropics to the frigid Arctic. Its people are likewise diverse. No other country has a broader range of ethnic, racial, and cultural types than the United States.

Why the US is Important

Americans make up less than five per cent of the world’s population, yet they earn more than 20 per cent of the world’s income. The US has the world’s largest economy and is a leading global trader. A growth surge in the US economy can boost global activity greatly, but uncertainty about the direction of US policies can have the opposite effect.

Major US Cities

New York: New York City comprises five boroughs at the mouth of the Hudson River. The borough of Manhattan is at its core. Manhattan is one of the world’s financial, commercial, and cultural centers.

Washington, DC: Washington is the capital of the United States. This 68-square-mile federal district is the seat of the US government and is home to important government buildings, including the US Capitol and the White House.

Los Angeles: Also known as LA, Los Angeles is a sprawling southern California city. It’s the center of the nation’s film and television industry, home to unique hotels, renowned museums, and 75 miles of sunny coastline.

Market Research in the United States: Key Industry Trends

• Finance: The US’s financial industry employs nine million people. It accounts for eight percent of the GDP. US-based financial firms export their trade throughout the world. However, they also have a strong presence at home, especially in finance meccas like Wall Street.

• Entertainment: The US Media and Entertainment industry is the largest in the world. It comprises one-third of the global industry, with segments such as TV and movies. It includes music and audio recordings, streaming content, radio, and broadcast. Other segments are video games, book publishing, and related products and services.

• Home Building: Many people are opting to invest in real estate. This type of investment covers the remodeling of houses, building new housing units, and broker fees.

• Professional and Business Services: These services include the legal field and computer design. It also includes technical and other services.

• Agriculture. Advances in this sector have enabled a small labor force to produce more than ever. The most important crops are wheat, corn, soybeans, potatoes, grapes, and cotton.

• Energy: The United States is one of the world’s leading energy producers. It produces refined oil and has a large pool of natural gas reserves. The US is also among the world’s coal producers.

Consumer Base

Knowing your consumer base from the outset is critical —that is the main reason for using market research services. The US is the largest consumer market in the world. The recent pandemic has changed consumer behavior. First, there was the flight online, which forced entire consumer segments to shop differently. Then, there was the shattering of brand loyalties. Consumers had to adopt new behaviors in response to changing priorities. They also had to deal with store closings and other pressures.

The new trend is that consumer shopping intent in the US has become focused on the essentials. Consumer spending is now restrained, even among those with higher incomes. Still, the US consumer base remains diverse. It remains the country with the most billionaires. High-income earners can spend vast amounts on luxury goods, while most of the market looks for value.

How SIS International’s Market Research in the United States Helps Businesses

SIS International’s market research in the United States provides businesses with invaluable insights and strategies that drive success. Our research helps companies navigate market complexities and achieve their goals by leveraging comprehensive data and expert analysis.

Reduces Risk: 

SIS International’s market research in the United States identifies potential risks and challenges, enabling businesses to develop mitigation strategies. This proactive approach ensures stability and resilience in a dynamic market environment.

Boosts Revenue: 

We help businesses understand market demands and consumer preferences, enabling them to tailor their products and services to meet customer needs, leading to increased sales and revenue growth.

Saves Money: 

Effective market research in the United States can prevent costly mistakes by providing accurate data and insights that guide business decisions. By avoiding misguided investments and strategies, businesses can save money and allocate resources more efficiently.

Saves Time: 

Our market research in the United States accelerates decision-making processes by providing timely and relevant insights. This efficiency allows businesses to respond quickly to market changes and seize opportunities faster than their competitors.

Accelerates Growth and Innovation: 

SIS International’s market research identifies emerging trends and opportunities, enabling businesses to innovate and expand their market presence. This forward-thinking approach drives sustainable growth and competitive advantage.

Boosts ROI: 

Our team of experts maximizes return on investment by ensuring that business decisions are data-driven and aligned with market realities. This strategic alignment enhances overall business performance and profitability.

About Market Research in the USA

Market research companies gather data about a specific target audience. This includes the classic methods of gathering information, such as Surveys, and newer methods of data analytics, which have emerged as society embraces the digital lifestyle.

Market research services help you get clients for your business. Once you’ve set up and the customers start coming, you can use Competitive Analysis. That’s how your business will stand out. When combined, they provide a competitive advantage for your enterprise.

It’s essential to understand the specific market that will impact your profits. Companies use marketing research services to inform the building of new products. They also use it to draw up strategic growth plans and create ad campaigns. Your company may need Qualitative and Quantitative research services. Focus Groups, UX Market Research, and Competitive Analysis may also benefit you. What’s essential is forming your Go-to-Market Strategy. Do it once you gather insights into your client base from your Market Research efforts.

Long-Term Opportunities and Trends in the US Economy

According to the leading indicators, the US economic outlook is healthy. Financial analysts expect the GDP growth rate to remain within the ideal range (2-3%).

Gains in many industries, including the Energy sector, which provides low-cost energy, and the manufacturing industry have also contributed to growth. Other industries, such as Technology, Financial Services, Entertainment, and Media, have also shown significant gains over the past few years. 

Changes in policies and corporate taxation have made business conditions more favorable in the United States.  Analysts have forecast that unemployment will continue at the natural pace. Inflation and deflation are within a comfortable range.

Analysts have described the current climate as a “Goldilocks economy.”

Market Research Solutions in the United States

SIS International Research provides comprehensive Consumer, B2B, Industrial, Automotive, and Healthcare Market Research and Strategy solutions, including:

• Focus Groups
• Customer Interviews
• Online Communities
• Online Qualitative Research
• Data Collection
• Surveys
• Intercepts
• Competitive Analysis
• Market Opportunity, Entry & Sizing Research
• Industry Tracking

Reasons to Choose SIS

• Over 40+ years of Market Research and Strategy Research experience
• Agile, Mid-size market research partner
• Around-the-clock client servicing
• Expertise in multi-city projects spanning Coast-to-Coast
• Deep local market knowledge
• Hybrid Combination of Market Research & Strategy Research
• Skilled researchers, recruiters, translators, and moderators
• Wholly-owned Focus Group and Product Testing facility in NYC

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.