Marktforschung in Kasachstan

Kazakhstan is no longer just about oil and gas. The country’s economy is expanding into new sectors, offering businesses unique opportunities.

How can businesses succeed in one of Central Asia’s most dynamic economies? Market research in Kazakhstan offers essential insights into consumer behavior, industry trends, and regulatory challenges, helping businesses tailor their strategies to the unique demands of this large and diverse market.

What Is Market Research in Kazakhstan?

Market research in Kazakhstan helps businesses understand the local consumer base, industry trends, and regulatory environment, providing them with the information needed to develop successful strategies.

In Kazakhstan, businesses must navigate challenges such as government regulations, understanding cultural nuances, and adapting to an evolving market. Market research in Kazakhstan equips companies with valuable insights into local market dynamics, consumer preferences, and competition.

Why Do Businesses Need Market Research in Kazakhstan?

While the country is best known for its oil, gas, and mineral industries, Kazakhstan is actively promoting sectors such as agriculture, renewable energy, manufacturing, and technology. Understanding these evolving trends is crucial for businesses aiming to succeed in the region. Market research in Kazakhstan provides companies with the insights necessary to navigate the local market, ensuring they remain competitive and compliant with local regulations.

Additionally, Kazakhstan’s regulatory landscape is evolving as the government continues its economic reforms. Market research in Kazakhstan helps businesses stay updated on policy changes, identify investment opportunities, and ensure compliance with local regulations. In sectors such as renewable energy and agriculture, the government provides incentives for foreign investment, which businesses can capitalize on with the right market insights.

Unser aktueller Marktüberblick und unsere Empfehlungen

We believe that Kazakhstan’s economy is transitioning from its traditional dependence on oil and gas to more diversified sectors such as renewable energy, agriculture, and technology. However, businesses must navigate this evolving landscape with a clear understanding of local market dynamics, government policies, and consumer preferences.

We recommend that companies focus on Kazakhstan’s efforts to modernize its economy, particularly in sectors like renewable energy and agriculture, which are seeing increased government investment. Market research in Kazakhstan can provide businesses with insights into new opportunities in these areas, as well as consumer trends in urban and rural markets. Understanding the cultural and economic differences between regions is key for businesses targeting both local consumers and international markets.

Kazakhstan: The Fundamentals

Kazakhstan is the largest of the Central Asian states and more than twice the size of the others combined. It is rich in natural resources, including oil, gas, coal, and other mineral deposits (gold, copper, aluminum, and zinc). The country is also the world’s largest producer of uranium.

Kasachstan gehört zur Eurasischen Wirtschaftsunion und hat Finanzbeziehungen zu Russland, Weißrussland, Kirgisistan und Armenien. Diese Wirtschaftsunion ist für ausländische Unternehmen ein Tor zu einem Gesamtmarkt von rund 200 Millionen. Kasachstan ist 2015 auch der Welthandelsorganisation beigetreten.

Agriculture is a rapidly growing industry aimed at increasing the competitiveness of local products. Over a third of the country’s citizens depend on agribusiness for income. Kazakhstan exports grain to over 70 countries, in the top ten percentile globally. Supplying equipment to support this sector is a considerable opportunity.

A favorable business climate promotes increasing foreign direct investment in Kazakhstan. Political stability and strong investor protection provide many guarantees to cut risk.

Nur-Sultan-Stadt

Nur-Sultan (früher Astana) ist die Hauptstadt des Landes. Almaty, die ehemalige Hauptstadt, hat noch immer eine größere Bevölkerung als Nur-Sultan. Während Almaty ein Handelszentrum bleibt, fließt die wirtschaftliche Aktivität nach Nur-Sultan. Ein massiver Aufschwung folgte der Gründung des neuen internationalen Finanzzentrums Astana. Die Regierung und viele große staatliche Unternehmen haben jetzt ihren Hauptsitz in Nur-Sultan. Viele lokale und internationale Unternehmen sind diesem Trend gefolgt. Es könnte bald Kasachstans wichtigste Handelsstadt werden.

Nur-Sultan wurde vom japanischen Architekten Kisho Kurokawa entworfen und ist ein modernes und futuristisches Meisterwerk. Es vereint Funktionalität mit vielen kulturellen Symbolen.

Bayterek is the symbol of Nur-Sultan city. The monument represents the legendary poplar tree, symbolizing a state that reaches for the future without forgetting its roots.

Ein weiteres sehenswertes Projekt ist der Palast des Friedens und der Versöhnung, eine Pyramide, in der Kunstwerke des Künstlers Brian Clarke ausgestellt sind. Das Bild von 130 Tauben symbolisiert die 130 Nationalitäten, die in Kasachstan leben.

Opportunities in Market Research in Kazakhstan

Kazakhstan offers a variety of opportunities for businesses across multiple sectors. Market research in Kazakhstan is essential for identifying these opportunities and making informed decisions. Here are ten key opportunities businesses can explore:

• Erneuerbare Energie: With a strong focus on sustainable development, there are significant opportunities in solar, wind, and hydroelectric power.
• Landwirtschaft: Kazakhstan has vast agricultural land, and there is potential for innovation in sustainable farming, food processing, and exports.
• Mining and Natural Resources: Despite economic diversification, Kazakhstan remains rich in minerals and metals, providing opportunities for resource extraction and related services.
• Technology and Digital Transformation: With a growing demand for digital services, businesses involved in IT, telecommunications, and e-commerce can find promising opportunities.
• Entwicklung der Infrastruktur: Kazakhstan’s infrastructure needs are expanding, with investment in roads, railways, and public utilities presenting opportunities for construction and engineering firms.
• Tourismus: As the government looks to boost tourism, businesses in hospitality, eco-tourism, and cultural tourism have opportunities to grow.
• Finanzdienstleistungen: The financial sector is developing, with increased demand for banking, insurance, and investment services, especially in urban centers.
• Schul-und Berufsbildung: There is a growing demand for vocational and technical education, particularly in industries like technology and renewable energy.
• Gesundheitswesen: The healthcare sector is expanding, offering opportunities for businesses in medical services, pharmaceuticals, and healthcare technology.
• Logistics and Trade: Kazakhstan’s strategic location as a gateway between Europe and Asia creates opportunities in logistics, trade, and transportation services.

Verbraucherbasis

Kasachstan ist die wohlhabendste Volkswirtschaft Zentralasiens. Die wachsende kasachische Mittelschicht spiegelt dies wider. Ihre Nachfrage nach Qualitätsprodukten und Markennamen steigt mit ihrem Einkommen. Die Verbraucher haben Zugang zu sowohl preiswerten chinesischen und russischen Waren als auch zu westlichen Waren. Der Kundendienst nach dem Verkauf kann für wachsende Unternehmen im Land eine Stärke sein. Derzeit ist der Kundendienst in Kasachstan jedoch schwach.

Kazakhstan has a population of 17.6 million spread over a large landmass. The sparse population poses challenges in transport and distribution, especially for rural communities. Approximately half of the Kazakh population lives in rural areas. Logistics and digital technologies have gained a renewed focus. The country is exploring methods to deliver public services to the countryside. There has also been an increase in remote work worldwide. Kazakhstan needs strong telecommunications networks and online trade solutions to support this growth.

How SIS International’s Market Research in Kazakhstan Helps Businesses

SIS International Marktforschung is an essential resource for businesses aiming to succeed in Kazakhstan’s complex and evolving market. Our expertise provides companies with the insights needed to navigate local challenges, understand industry trends, and seize opportunities in this growing economy.

Verbesserte strategische Planung: SIS International’s research offers deep insights into Kazakhstan’s economic landscape, consumer behavior, and regulatory changes, enabling businesses to plan effectively for long-term success.

Erhöhter Umsatz: By identifying the most promising sectors such as renewable energy, agriculture, and technology, SIS International helps businesses target high-growth areas, ultimately driving increased revenue.

Risikominderung: Our market research in Kazakhstan assists businesses in mitigating risks related to regulatory hurdles, market volatility, and economic fluctuations, ensuring smoother market entry and operations in Kazakhstan.

Verbesserte Marketingeffizienz: With tailored insights into local consumer preferences and regional differences, SIS International helps businesses refine their marketing strategies, ensuring that their efforts resonate with the right audience.

Beschleunigtes Wachstum und Innovation: By staying ahead of emerging trends in sectors like digital transformation and infrastructure development, SIS empowers businesses to innovate and grow faster in Kazakhstan’s rapidly changing market.

Verbesserter ROI: With data-driven strategies and in-depth market analysis, businesses can optimize their investments, ensuring higher returns and sustainable growth in Kazakhstan’s diverse economy.

Über SIS International

SIS International bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir führen auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ansätze der Marktforschung durch. Kontakt für Ihr nächstes Marktforschungsprojekt.