Franchise Market Research

SIS conducts the following Franchise Market Research solutions:

What is the inherent strength of your franchise? in relation to other franchises? competitors?
Why do customers choose that specific franchise?
What is the value of that franchise to the community?
What is the derived measurement of the franchise brand equity at the local level?
What are the perceived weaknesses of your franchise?
What are the perceived strengths of your franchise?
What attributes of your franchise support customer loyalty?
Is your franchise subject to competitive risk in the marketplace?
What trends offer opportunities to your franchise?
What trends offer threats to your franchise?
How can you strategically reposition your franchise to strengthen the health of your franchise?

What are the current client trends, attitudes and expectations?
What are your current levels of customer satisfaction?
What are your clients met needs?
What are your clients unmet needs?
What are your clients likes?
What are your clients dislikes?
What is your franchise net promoter score? Vis a vis other franchises? vis a vis your competitors?
What are your client’s current levels of satisfaction?
Customer loyalty is a derivative of your customer satisfaction. What is your measure of customer loyalty?
How much are you at risk for losing a client given your current levels of customer satisfaction?
How will your levels of customer satisfaction impact your reputation?
What services do you need to employ to improve your customer satisfaction and customer loyalty index or ratings?
What are the training opportunities for franchises?
What are client recommendations for franchises?
Where does your franchise rank amongst fellow franchises? And competitors?
Where are the opportunities for your franchise to improve?
How likely are current clients to refer your franchise?