Food and Beverage Market Research in Asia

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China

• Conducted a Japanese Sake label study in Shanghai
• Conducted alcoholic beverages project in China (and France)

South Korea

• Conducted a research study to find out the successfulness of Korean Food Fairs
• Conducted market opportunity study in Korea
• Recruited in-home interview participants in Seoul, South Korea

Other Asia Pacific

• Conducted face to face interview study in Tokyo, including a product test
• Conducted In-Depth Interview study in Bangkok
• Focus group study in Asia regarding brand research
• Interviews with Farm Equipment dealers in Vietnam
• Conducted market research study regarding the distribution market in Japan
• Conducted a focus group in Jakarta, Indonesia
• Conducted research study regarding the Honey Citron Tea industry in Singapore

Global

• Conducted a competitive intelligence study for a fast food chain in Mexico
• Snack food desk research study
• Conducted a qualitative study testing new menu concepts for fast food in three different markets
• Conducted focus groups in over 14 countries to determine a global advertising campaign
• Conducted two focus groups to taste test a series of breakfast sandwiches
• Conducted a focus group for smoothie consumers in LA and NY
• Conducted several site selection studies for a fast food chain in Mexico
• Conducted intercepts of consumers at Burger King locations to determine their level of satisfaction with the service at specific locations in Indiana
• Conducted a global menu change study in over 14 countries covering Western, Central and Eastern Europe, Asia and Latin America
• Conducted a market feasibility study for site locations in select countries in Asia and in the Middle East
• Conducted a site location study in Greece, Jakarta, Indonesia and in Manila, Philippines for the potential for fast food outlets
• Conducted focus groups with children to determine promotional items for a fast food chain
• Conducted a study for spending on information technology in the food and fast food industry
• Conducted focus groups in the Middle East to determine menu change for a fast food firm
• Conducted a research project on crisp/chips and focus on brand positioning and brand lines
• Conducted a research study regarding Danish cheese