Household Appliances Market Research Experience

• Ongoing competitive tracking for a manufacturer and distributor of a wide variety of household products.
• Conducted interviews and made home visits to recent purchasers of bagless vacuum cleaners in the US.
• Research and development study for new product ideas for kitchens and bathrooms
• Market intelligence and competitive intelligence studies on home remodeling and decorating trends.
• Analysis of the household plant market.
• Market feasibility study for household electronic air fresheners and insecticides in Germany and Brazil.
• Focus groups for consumers on their attitudes to a new generation of blenders in the UK, France, and Germany.
• Market study in the US for home furnishings.
• Market study in the US for placemats.
• Conducted mail intercepts for an air conditioner and dehumidifier study in the US.
• Conducted a coffee maker market study in Japan, Germany, Spain and the UK.
• Conducted a cutlery study in Europe, Asia, and Latin America.
• Conducted study for a home security system company
• Market Quantitative research study on 100 cutlery customers as well as 100 non-customers in Korea to evaluate the expansion of a US company.
• Market Intelligence Study on air conditioners in Korea.
• Conducted triad focus groups in order to test positioning statements for a cutlery study in Korea.
• Market Intelligence Study to gain insight from high-end consumers about the appearance and design of various home electronics.
• Conducted market study to obtain information on developing new concepts and generating ideas for refrigerators.
• Conducted home visits with people who own front-loading washing machines and French-door style refrigerators
• Market potential study for garbage disposals in the Russia using in-depth interviews with wholesalers.
• Conducted market trend and market response survey regarding household products such as natural insect killer and paint material.
• Conducted in-depth interviews to assess consumer brand awareness for home furniture firm.
• Conducted study about attitudes of Russian consumers towards garbage disposal products and brands.
• Conducted a brand awareness study on the North American furniture market.
• Conducted focus groups on consumer needs and customer satisfaction with premium refrigerators.
• Conducted desk research on market trends and major competitor trends, in-depth interviews and focus groups for a market entry of a towel manufacturer.
• Conducted fieldwork on a study about OTR microwaves.
• Conducted gang surveys to prepare for a launch of washing machine product in North America.
• Conducted market response study for Refrigerators
• Conducted research study for absorption chiller-heater study
• Conducted research study regarding American lifestyle and vacuum cleaners
• Conducted a Refrigerator focus group in New York
• Conducted a Washing Machine study
• Market potential study for in house shredders
• Conducted a built-in kitchen appliance design study

Sample of Clients in the Home Appliance Industry

• Cutco
• EC21
• Ekornes
• GfK AG
• LG Electronics
• Stressless
• Samsung