Étude de marché sur les énergies renouvelables

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

Étude de marché sur l’énergie solaire

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

Étude de marché sur l’énergie nucléaire

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

Étude de marché sur l’énergie éolienne

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 points clés à retenir :

• L'industrie des turbines connaît actuellement une croissance importante
• L’incertitude concernant le commerce international et la politique intérieure affectera considérablement l’industrie.
• Les experts du secteur des éoliennes partagent de nombreux traits, notamment la ponctualité, de lourdes charges de travail et une profonde passion pour leur travail.
• Les différences culturelles rendent difficile la collecte de recherches en Asie.

L’industrie éolienne

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  FLes armateurs et les éleveurs aux États-Unis ont reçu des centaines de millions de dollars en loyers pour l'hébergement des éoliennes. Il s’agit d’une industrie qui est prête à connaître une croissance importante, car de nombreux États comme l’Iowa, le Kansas, le Dakota du Sud et l’Oklahoma dépendent déjà largement de l’énergie éolienne – chacun de ces États génère désormais plus d’un quart de toute son électricité à partir de l’énergie éolienne.  

Nous avons également exploré l'avenir de l'industrie et la façon dont elle réagira aux le gouvernement américain push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

Nos entretiens ont révélé de nombreuses tendances intéressantes concernant les personnes travaillant dans l'industrie des éoliennes.

Le premier était le grand nombre de répondants qui souhaitaient participer, mais ne pouvaient pas sacrifier le temps nécessaire pour terminer les entretiens. Cela reflète la demande de l’industrie ainsi que le dévouement de ceux qui y travaillent. Le fil conducteur parmi ceux qui ont pu participer était une passion incroyable. Chaque répondant était très passionné par son travail dans l'industrie des éoliennes, ce qui les a amenés à nous fournir de nombreuses informations précieuses.

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

Comment atteindre les décideurs énergétiques

Atteindre des experts qualifiés dans ce secteur peut être un défi. Il est intéressant de noter que les ingénieurs tiers en turbines étaient les plus disposés à parler avec nous, tandis que les experts les plus difficiles à joindre étaient ceux des achats.

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

À propos de l’étude de marché SIS sur les énergies renouvelables

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

Contactez-nous pour votre prochain projet d’étude de marché sur les énergies renouvelables.