Étude de marché sur les voitures connectées

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

Voitures connectées

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

Intelligence artificielle

Une technologie automobile potentiellement perturbatrice est le développement de l’intelligence artificielle dans les voitures. L'annonce par Google d'une flotte de voitures capables de diriger, de freiner et d'accélérer automatiquement pourrait changer la donne pour l'industrie. Même si les voitures autonomes sont encore loin d’être généralisées, les véhicules partiellement autonomes pourraient devenir disponibles plus tôt que prévu par l’industrie.

Véhicules autonomes

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.

Services d'abonnement automobile

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

À propos de l’étude de marché sur les voitures connectées

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research les méthodes peuvent également inclure des groupes de discussion, des entretiens approfondis, l'ethnographie et le suivi oculaire.
• Recherche quantitative can involve Mobile, Online, and Telephone surveys.
• Recherche stratégique implique une analyse concurrentielle, un suivi de l’industrie, une stratégie d’accès au marché et des opportunités/dimensionnement du marché.