Étude de marché au Bhoutan

Le Bhoutan est un petit royaume isolé niché dans l’Himalaya. Il se situe entre ses puissants voisins, la Chine et l’Inde. Drak Yul, le nom bhoutanais du pays, signifie Terre du Dragon Tonnerre.

La monarchie Wangchuck est au pouvoir au Bhoutan depuis 1907. Pendant des siècles, le Bhoutan s'est coupé du monde extérieur. Il craignait que des étrangers ne portent atteinte à sa monarchie et à sa culture. Il a ouvert ses portes dans les années 1970, et la télévision et Internet n’ont fait leur apparition qu’en 1999.

What Is Market Research in Bhutan?

Market research in Bhutan analyzes the unique cultural and economic landscape of this Himalayan kingdom. With a population that values Gross National Happiness over GDP, market research here often emphasizes consumer well-being and sustainability.

Aspects clés :

• Contexte économique : Bhutan’s economy is largely driven by agriculture, hydropower, and tourism. The emphasis on sustainable development influences consumer preferences.
• Méthodologies : Both qualitative and quantitative research methods, including surveys and focus groups, are used to gather insights on local consumer behaviors and attitudes.
• Défis: Geographic isolation and a small population can limit data collection efforts, making tailored approaches essential.
• Avantages: Effective market research helps businesses understand local needs, allowing them to create products and services that align with Bhutanese values and preferences.

Industries clés

La majeure partie de l'activité provient des industries artisanales, car des montagnes escarpées s'étendent sur le terrain. Il est donc coûteux et difficile de construire des routes et d’autres infrastructures.

Agriculture, hydropower, and forestry are Bhutan’s main sources of income. Over 50 percent of its people live off these industries.

Bhutan’s main export is hydropower to India. Once Bhutan sorts out chronic construction delays, it can spur growth in the near future.

Les tendances

The economy has grown at a moderate pace post-pandemic, and all the data points to that growth continuing over the next few years. Moreover, the country’s modest tax burden supports economic freedom. On the downside, Bhutan has a growing trade deficit. Rising import costs have also impacted the country’s financial health. The government is responding. It has put systems in place to control the prices of essential goods.

Quartiers

Thimphu is the capital and largest city of Bhutan and the third-highest capital city in the world. La Paz is the highest, and Quito is the second-highest.

Paro is a small town in a valley with the same name. It’s an excellent location for those who like being close to nature and a wonderful place to visit if you want to see sacred spaces.

Dzong de Trongsa is another excellent place to visit in Bhutan. Located in the country’s center, it sits atop a cliff and provides a beautiful view of the Black Mountains and the surrounding valleys.

Avantages et atouts sur le marché

Bhutan has shifted to a new strategy. In 2008, it became a democratic constitutional monarchy. Since then, it has based everything on the principle of Gross National Happiness. In fact, Bhutan has made tremendous progress in promoting gender equality and reducing extreme poverty.

The country’s valleys have abundant water resources, which create the ideal conditions for developing the hydropower sector. This move has spurred further growth. Another key point is that the entire country has access to low-cost electricity.

Base de consommateurs

Bhutan is experiencing rapid change. The population of the capital, Thimpu, has grown almost fivefold in the last few decades. Despite so many people moving to urban areas, 60 percent of Bhutanese still live in rural areas. The informal sector dominates the economy. Only 23 percent of employment is “regular paid.” Officially, Bhutan is a secular state, but three-quarters of the people practice Buddhism.

Raisons de développer votre entreprise sur le marché bhoutanais

Créer une entreprise au Bhoutan est un excellent choix. Le pays offre de nombreux avantages. Notre étude de marché touristique au Bhoutan a montré un grand potentiel. C'est tellement formidable que le gouvernement ait dû plafonner les arrivées de visiteurs.

Les Bhoutanais étudient souvent à l’étranger puis rentrent chez eux. Ainsi, vous aurez accès à des ressources humaines compétentes, dont plusieurs sont anglophones.

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.