Etude de marché au Kazakhstan

Kazakhstan is no longer just about oil and gas. The country’s economy is expanding into new sectors, offering businesses unique opportunities.

How can businesses succeed in one of Central Asia’s most dynamic economies? Market research in Kazakhstan offers essential insights into consumer behavior, industry trends, and regulatory challenges, helping businesses tailor their strategies to the unique demands of this large and diverse market.

What Is Market Research in Kazakhstan?

Market research in Kazakhstan helps businesses understand the local consumer base, industry trends, and regulatory environment, providing them with the information needed to develop successful strategies.

In Kazakhstan, businesses must navigate challenges such as government regulations, understanding cultural nuances, and adapting to an evolving market. Market research in Kazakhstan equips companies with valuable insights into local market dynamics, consumer preferences, and competition.

Why Do Businesses Need Market Research in Kazakhstan?

While the country is best known for its oil, gas, and mineral industries, Kazakhstan is actively promoting sectors such as agriculture, renewable energy, manufacturing, and technology. Understanding these evolving trends is crucial for businesses aiming to succeed in the region. Market research in Kazakhstan provides companies with the insights necessary to navigate the local market, ensuring they remain competitive and compliant with local regulations.

Additionally, Kazakhstan’s regulatory landscape is evolving as the government continues its economic reforms. Market research in Kazakhstan helps businesses stay updated on policy changes, identify investment opportunities, and ensure compliance with local regulations. In sectors such as renewable energy and agriculture, the government provides incentives for foreign investment, which businesses can capitalize on with the right market insights.

Notre analyse actuelle du marché et nos recommandations

We believe that Kazakhstan’s economy is transitioning from its traditional dependence on oil and gas to more diversified sectors such as renewable energy, agriculture, and technology. However, businesses must navigate this evolving landscape with a clear understanding of local market dynamics, government policies, and consumer preferences.

We recommend that companies focus on Kazakhstan’s efforts to modernize its economy, particularly in sectors like renewable energy and agriculture, which are seeing increased government investment. Market research in Kazakhstan can provide businesses with insights into new opportunities in these areas, as well as consumer trends in urban and rural markets. Understanding the cultural and economic differences between regions is key for businesses targeting both local consumers and international markets.

Kazakhstan: The Fundamentals

Kazakhstan is the largest of the Central Asian states and more than twice the size of the others combined. It is rich in natural resources, including oil, gas, coal, and other mineral deposits (gold, copper, aluminum, and zinc). The country is also the world’s largest producer of uranium.

Le Kazakhstan appartient à l’Union économique eurasienne et entretient des liens financiers avec la Russie, la Biélorussie, le Kirghizistan et l’Arménie. Cette union économique constitue une porte d'entrée pour les entreprises étrangères vers un marché total d'environ 200 millions d'euros. Le Kazakhstan a également rejoint l'Organisation mondiale du commerce en 2015.

Agriculture is a rapidly growing industry aimed at increasing the competitiveness of local products. Over a third of the country’s citizens depend on agribusiness for income. Kazakhstan exports grain to over 70 countries, in the top ten percentile globally. Supplying equipment to support this sector is a considerable opportunity.

A favorable business climate promotes increasing foreign direct investment in Kazakhstan. Political stability and strong investor protection provide many guarantees to cut risk.

Ville de Noursoultan

Noursoultan (anciennement Astana) est la capitale du pays. Almaty, l'ancienne capitale, conserve toujours une population plus importante que Noursoultan. Alors qu'Almaty reste une plaque tournante commerciale, l'activité économique se dirige vers Noursoultan. Un élan massif a suivi la création du nouveau Centre financier international d'Astana. Le gouvernement et de nombreuses grandes entreprises publiques ont désormais leur siège à Noursoultan. De nombreuses entreprises locales et internationales ont suivi la tendance. Elle pourrait bientôt devenir la principale ville commerciale du Kazakhstan.

Conçu par l'architecte japonais Kisho Kurokawa, Nur-Sultan est un chef-d'œuvre moderne et futuriste. C’est une fonction tissée en harmonie avec de nombreuses icônes culturelles.

Bayterek is the symbol of Nur-Sultan city. The monument represents the legendary poplar tree, symbolizing a state that reaches for the future without forgetting its roots.

Un autre projet incontournable est le Palais de la Paix et de la Réconciliation, une pyramide qui abrite les œuvres de l'artiste Brian Clarke. L'image de 130 colombes symbolise les 130 nationalités vivant au Kazakhstan.

Opportunities in Market Research in Kazakhstan

Kazakhstan offers a variety of opportunities for businesses across multiple sectors. Market research in Kazakhstan is essential for identifying these opportunities and making informed decisions. Here are ten key opportunities businesses can explore:

• Énergie renouvelable: With a strong focus on sustainable development, there are significant opportunities in solar, wind, and hydroelectric power.
• Agriculture: Kazakhstan has vast agricultural land, and there is potential for innovation in sustainable farming, food processing, and exports.
• Mining and Natural Resources: Despite economic diversification, Kazakhstan remains rich in minerals and metals, providing opportunities for resource extraction and related services.
• Technology and Digital Transformation: With a growing demand for digital services, businesses involved in IT, telecommunications, and e-commerce can find promising opportunities.
• Le développement des infrastructures: Kazakhstan’s infrastructure needs are expanding, with investment in roads, railways, and public utilities presenting opportunities for construction and engineering firms.
• Tourisme: As the government looks to boost tourism, businesses in hospitality, eco-tourism, and cultural tourism have opportunities to grow.
• Services financiers: The financial sector is developing, with increased demand for banking, insurance, and investment services, especially in urban centers.
• Éducation et formation: There is a growing demand for vocational and technical education, particularly in industries like technology and renewable energy.
• Soins de santé: The healthcare sector is expanding, offering opportunities for businesses in medical services, pharmaceuticals, and healthcare technology.
• Logistics and Trade: Kazakhstan’s strategic location as a gateway between Europe and Asia creates opportunities in logistics, trade, and transportation services.

Base de consommateurs

Le Kazakhstan est l'économie la plus prospère d'Asie centrale. La classe moyenne kazakhe croissante en est le reflet. Leur demande de produits et de marques de qualité augmente avec leurs revenus. Les consommateurs ont accès à la fois à des produits chinois et russes bon marché et à des produits occidentaux. Le service client après-vente peut être un atout pour les entreprises en croissance dans le pays. Actuellement, le service client au Kazakhstan est faible.

Kazakhstan has a population of 17.6 million spread over a large landmass. The sparse population poses challenges in transport and distribution, especially for rural communities. Approximately half of the Kazakh population lives in rural areas. Logistics and digital technologies have gained a renewed focus. The country is exploring methods to deliver public services to the countryside. There has also been an increase in remote work worldwide. Kazakhstan needs strong telecommunications networks and online trade solutions to support this growth.

How SIS International’s Market Research in Kazakhstan Helps Businesses

SIS International étude de marché is an essential resource for businesses aiming to succeed in Kazakhstan’s complex and evolving market. Our expertise provides companies with the insights needed to navigate local challenges, understand industry trends, and seize opportunities in this growing economy.

Planification stratégique améliorée: SIS International’s research offers deep insights into Kazakhstan’s economic landscape, consumer behavior, and regulatory changes, enabling businesses to plan effectively for long-term success.

Augmentation des revenus: By identifying the most promising sectors such as renewable energy, agriculture, and technology, SIS International helps businesses target high-growth areas, ultimately driving increased revenue.

Réduction de risque: Our market research in Kazakhstan assists businesses in mitigating risks related to regulatory hurdles, market volatility, and economic fluctuations, ensuring smoother market entry and operations in Kazakhstan.

Efficacité marketing améliorée: With tailored insights into local consumer preferences and regional differences, SIS International helps businesses refine their marketing strategies, ensuring that their efforts resonate with the right audience.

Croissance et innovation accélérées: By staying ahead of emerging trends in sectors like digital transformation and infrastructure development, SIS empowers businesses to innovate and grow faster in Kazakhstan’s rapidly changing market.

Un retour sur investissement boosté: With data-driven strategies and in-depth market analysis, businesses can optimize their investments, ensuring higher returns and sustainable growth in Kazakhstan’s diverse economy.

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.