Etude de marché aux Maldives

Les Maldives sont un pays insulaire d’Asie du Sud situé dans l’océan Indien. Les îles se trouvent au sud-ouest de l'Inde et du Sri Lanka. Les Maldives se composent principalement de 26 atolls qui s'étendent sur une superficie d'au moins 115 milles carrés. C’est le troisième pays le plus exposé aux inondations dues au changement climatique.

What Is Market Research in the Maldives?

Market research in the Maldives focuses on understanding the tourism-driven economy of this island nation, which is renowned for its luxury resorts and stunning natural beauty.

Key Aspects:

• Economic Context: The Maldivian economy is heavily reliant on tourism, making it crucial for businesses to understand traveler preferences and behaviors.
• Méthodologies : Both qualitative (interviews, focus groups) and quantitative (surveys) methods are utilized to gather insights on tourist experiences and local consumer behavior.
• Défis: Geographic dispersion of islands and seasonal fluctuations in tourism can complicate data collection efforts.
• Avantages: Effective market research helps businesses tailor their offerings to meet the needs of both tourists and local residents, enhancing customer satisfaction and loyalty.

Why Is Market Research in the Maldives Important?

Market research in the Maldives is key to studying the country’s dependence on luxury tourism and its niche appeal to high-end travelers. Understanding consumer preferences in this sector, from eco-tourism to luxury resorts, enables businesses to tailor their offerings and meet the expectations of international tourists.

Additionally, market research in the Maldives helps businesses navigate the regulatory and environmental policies that are essential in a market focused on sustainability and environmental preservation. With limited natural resources and increasing environmental concerns, businesses must align with local policies and market conditions to ensure success.

Industries clés

La pêche est le secteur le plus important de la nation insulaire et sa principale exportation est constituée de fruits de mer.

Tourism is the second-largest industry, making up almost 25 percent of the country’s GDP. The islands now have more tourism prospects, to a large extent, because Chinese tourists are coming back. This turn of events has undoubtedly led to growth forecasts over the next few years. Tourism has boosted the country’s fledgling cottage industries, such as lacquer work, mat weaving, coir rope making, and handicrafts.

Agriculture and manufacturing continue to play a lesser role. One constraint is the lack of arable land, and the other is the shortage of domestic labor. New industries that have emerged include printing and the production of PVC pipes.

Quartiers

Mâle

La capitale des Maldives est construite selon un quadrillage moderne. Pourtant, il présente une grande partie de la culture et du patrimoine des îles. Malé possède de belles mosquées, des monuments anciens et de grands musées.

Hulhumalé

Hulhumale blends ancient and modern building techniques. It lies south of the North Male Atoll and boasts stunning beaches, palm trees, turquoise water, and scenic beauty.

Ville d'Addu

Addu City est la ville la plus méridionale des Maldives et constitue un site magnifique à explorer. Il possède six belles plages et est également connu pour la véritable expérience culinaire maldivienne.

Les tendances

La Banque mondiale classe l'économie des Maldives dans la catégorie des pays à revenu intermédiaire supérieur. Ce classement est dû à la croissance rapide de ses secteurs de la pêche et du tourisme. Pourtant, le pays reste confronté à un déficit budgétaire important et croissant. Les experts s’attendent à ce que les investissements dans les infrastructures soient le pilier central de la reprise. Plusieurs grands projets visant à construire de nouvelles stations sont en cours. Il y en a également un visant à augmenter la capacité de l'aéroport international de Hanimaadhoo.

Avantages et atouts sur le marché

Maldives have maintained a steady pace of development over the last few decades. There are many reasons to invest in these islands, including:

• Registre des entreprises transparent via Invest Maldives
• Programme de partenariat public-privé
• Programmes spéciaux pour les investisseurs étrangers
• Possibilité de rapatrier les produits du capital et les bénéfices
• Allègement des droits de douane pour les grands projets
• Les visas de résident d'entreprise et d'affaires garantissent une facilité d'entrée
• Liberté d’utiliser des managers étrangers, ainsi que des travailleurs techniques et non qualifiés
• L'arbitrage étranger autorisé pour le règlement des différends
• Aucune restriction de change
• Baux emphytéotiques pour les terrains (jusqu'à 99 ans)

Base de consommateurs

The Maldives is home to around 540,000 people dispersed across 185 of its 1190 islands. The main imports are electronic goods and fuel. Due to an increase in mean years of schooling, the country has moved from low to high human development. Life expectancy has improved, and so has per capita gross national income.

Les îles extérieures doivent encore être développées. Les gens là-bas ont un accès limité aux services d’éducation et de santé et à une qualité limitée.

Raisons de développer votre entreprise aux Maldives

The Maldives offers an array of business incentives. The government also supports foreign investment. You will find many sectors in the economy where you can invest, such as accounting, resort management, and banking. The corporate tax rate is low, and the political environment is stable.

How SIS International’s Market Research in the Maldives Helps Businesses

SIS International provides comprehensive étude de marché in the Maldives to help businesses thrive in this unique and growing market. The Maldives, known for its thriving tourism industry and strategic location, offers many opportunities, and SIS International’s expertise ensures businesses make informed decisions that lead to success. Here are the key benefits of working with SIS in the Maldives:

• Planification stratégique améliorée: Our market research in the Maldives delivers detailed insights into the local economy, tourism trends, and regulatory landscape, allowing businesses to plan their strategies effectively and align with market conditions.
• Augmentation des revenus: By identifying growth opportunities in sectors like luxury tourism, real estate, and eco-tourism, we help businesses maximize revenue potential and capture market share in the Maldives.
• Réduction de risque: Navigating local regulations and market entry challenges can be difficult. SIS International provides expert guidance on compliance and risk management, ensuring smooth operations in the Maldives.
• Efficacité marketing améliorée: Understanding the preferences and behaviors of local and international tourists is crucial in the Maldives. Our market research in the Maldives helps businesses refine their marketing efforts, ensuring that campaigns resonate with the right audiences.
• Croissance et innovation accélérées: The Maldives offers opportunities in sustainable tourism, hospitality, and environmental innovation. SIS International helps businesses stay ahead of market trends and accelerate growth in these high-potential sectors.
• Un retour sur investissement boosté: By focusing on delivering actionable insights and tailored strategies, SIS ensures that businesses investing in the Maldives maximize their return on investment, leading to long-term success.

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.