Etude de marché à Surabaya

Market research in Surabaya is vital for businesses that want to thrive in a complex and evolving marketplace

Businesses aiming to succeed in Surabaya need a thorough understanding of the market. Market research in Surabaya provides the insights needed to navigate the region’s unique challenges and capitalize on growth opportunities.

• Historic structures such as the Red Bridge, the Submarine Monument, and the Chinese Temple can be found along the Surabaya Heritage Trail
• La célèbre Masjid Al Akbar, l'une des plus grandes mosquées d'Asie du Sud-Est
• Le zoo de Surabaya, l'un des plus anciens zoos du monde.
• La célèbre Masjid Al Akbar, l'une des plus grandes mosquées d'Asie du Sud-Est
• Des scènes de vente au détail et de vie nocturne passionnantes, qui présentent à la fois des boutiques contemporaines et des marchés historiques.
• La cuisine locale de Surabaya, comprenant le sate, le tahu petis et le rawon (soupe de bœuf) (tofu dans de la pâte de soja fermentée)

What Is Market Research in Surabaya?

Market research in Surabaya focuses on understanding the economic landscape and consumer behavior in Indonesia’s second-largest city, a vital commercial hub in East Java.

Key Aspects:

• Economic Context: Surabaya is a bustling trade center with significant sectors in commerce, manufacturing, and services. The city’s diverse population influences consumer preferences.
• Méthodologies : Both qualitative (focus groups, interviews) and quantitative (surveys) methods are employed to gather insights on local buying habits and market trends.
• Défis: Rapid urbanization and diverse demographics can complicate data collection and analysis, requiring tailored research approaches.
• Avantages: Effective market research helps businesses identify growth opportunities, understand local consumer needs, and develop targeted marketing strategies that resonate with the Surabaya market.

By conducting thorough market research, businesses can better understand the needs and desires of Surabayan consumers, identify gaps in the market, and develop targeted strategies that cater to specific demographics. Market research helps address issues such as regional disparities, changing consumer habits, and emerging market opportunities. It is an essential tool for businesses to adapt and thrive in Surabaya’s evolving economy.

Why Do Businesses Need Market Research in Surabaya?

Businesses need market research to understand identify emerging opportunities, such as shifts in consumer behavior or new market segments, enabling them to stay ahead of the competition. Moreover, market research in Surabaya allows businesses to mitigate risks by providing data-driven insights that inform strategic decisions. Whether it’s launching a new product, entering a new region, or optimizing an existing business model, market research provides the foundation for success in Surabaya’s dynamic and evolving market.

Avantages de faire des affaires à Surabaya

Market research in Surabaya features the benefits of doing business in this city; they include the following:

1. Un tourisme prometteur
   Les voyageurs nationaux et étrangers aiment visiter Surabaya, qui tente de développer son secteur touristique. La ville a mis l'accent sur sa beauté naturelle, notamment ses plages et ses montagnes, ainsi que sur ses attractions historiques et culturelles. La ville étant le centre économique et industriel de l’Indonésie, elle tente également de promouvoir le tourisme MICE (réunions, incentives, conférences et expositions).
2. Affordable Operational and Labor Costs
   Compared to other major cities in the area, Surabaya’s labor expenses and cost of living are often lower. Additionally, Surabaya has a sizable pool of accessible skilled personnel, which might assist in lowering labor expenses for enterprises.
3. Soutien gouvernemental
   The Surabaya administration is keen to entice international investment and make it easy for foreign enterprises to set up shop in the city. Moreover, the city has been investing in infrastructure development, which is relatively developed compared to other cities in the region.
4. Emplacement stratégique
   Due to its location on Java’s northeastern coast, Surabaya serves as a significant regional transportation hub. The city is well-served by a major port, an international airport, and several major motorways, making it a prime site for businesses engaged in logistics, import, and export.
5. Marché de consommation en croissance
   Plus de 4 millions de personnes habitent à Surabaya, et davantage de personnes devraient s'y installer dans les années à venir. Les entreprises ont désormais une grande chance d’atteindre une base de consommateurs vaste et croissante.

Key Industries and Leading Players in Surabaya

Surabaya’s economy is diverse, with several key industries driving growth and creating opportunities for businesses. Market research in Surabaya has highlighted the importance of these industries and the leading players within them, which include:

• Fabrication: Manufacturing is a significant contributor to Surabaya’s economy, with companies like PT Gudang Garam Tbk and Sampoerna leading the way in tobacco and consumer goods production.
• Vente au détail: The retail sector plays a vital role in Surabaya’s economy. Popular shopping centers like Tunjungan Plaza and Pakuwon Mall attract both local and international brands. Companies such as Matahari Department Store and Transmart Carrefour are key players in the retail space.
• Shipping and Logistics: Surabaya is a major logistics hub, with its port being one of the busiest in Indonesia. Pelindo III and Samudera Indonesia are leading players in the shipping and logistics sector.
• Le tourisme et l'hospitalité: The tourism and hospitality sector in Surabaya is growing, focusing on business and leisure travelers. Key players include Hotel Ciputra World Surabaya and JW Marriott Surabaya, which provide high-quality accommodation and services.
• Services financiers: The banking and finance sector is essential to Surabaya’s growth, with institutions like Bank Jatim and Bank Mandiri supporting local businesses and investments.
• Éducation: Surabaya is home to several prestigious educational institutions, including Airlangga University and Institut Teknologi Sepuluh Nopember (ITS). These institutions play a crucial role in developing the local talent pool and supporting industry growth.

Opportunities in Surabaya

Market research in Surabaya has identified several areas of potential growth that businesses can capitalize on, including the rapidly growing retail sector, increasing consumer spending power, and the ongoing development of infrastructure projects.

• Retail Growth: With the rise of modern shopping centers and increasing consumer spending, Surabaya’s retail sector offers significant opportunities for businesses in fashion, electronics, and consumer goods.
• Manufacturing Expansion: The manufacturing sector in Surabaya is thriving, with opportunities for businesses to invest in consumer goods production, particularly in tobacco, food, and textiles.
• Logistics and Port Development: Surabaya’s strategic location as a logistics hub offers opportunities for businesses in shipping, warehousing, and logistics services, particularly with the expansion of the port facilities.
• Le tourisme et l'hospitalité: The growing number of business and leisure travelers presents opportunities for businesses in the tourism and hospitality sector, including hotels, restaurants, and travel services.
• Transformation numérique: The increasing adoption of digital technologies in Surabaya provides opportunities for businesses to offer IT solutions, digital marketing, and e-commerce services to meet the needs of the growing tech-savvy population.
• Éducation et formation: Prestigious educational institutions offer businesses opportunities to collaborate with universities, provide training services, and support skill development in various industries.
• Écosystème de startup: Surabaya’s expanding startup ecosystem offers opportunities for investors and tech companies to collaborate with local entrepreneurs and contribute to the city’s innovation landscape.

How SIS International’s Market Research in Surabaya Helps Businesses

SIS International assists businesses in succeeding in Surabaya. By leveraging our in-depth market knowledge and research capabilities, we help companies understand the local market dynamics, identify growth opportunities, and mitigate risks.

1. In-Depth Local Market Knowledge: SIS International provides businesses with a deep understanding of the local market dynamics in Surabaya, helping them make informed decisions based on accurate and up-to-date insights.
2. Solutions de recherche personnalisées: We offer tailored research services to meet your business’s specific needs, ensuring that the insights provided are relevant and actionable.
3. Advanced Research Methodologies: Our étude de marché methodologies guarantee reliable data collection and analysis, providing businesses with a solid foundation for strategic planning.
4. Atténuation des risques: We help businesses identify potential risks and develop effective strategies to mitigate them, reducing uncertainty and enhancing decision-making confidence.
5. Consumer and Industry Insights: Our market research provides comprehensive insights into consumer preferences and industry trends, empowering businesses to adapt and capitalize on opportunities in Surabaya.
6. Local Expertise and Global Perspective: SIS International combines local expertise with a global perspective, enabling businesses to navigate the complexities of the Surabayan market while leveraging best practices from around the world.
7. Recommandations concrètes: We go beyond data collection by delivering actionable recommendations that help businesses achieve their goals and drive growth in the Surabayan market.

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.