Desk Research in Peru

Peru’s economy is characterized by its rich natural resources, growing middle class, and varied cultural influences. That’s why desk research in Peru helps businesses close knowledge gaps and make strategic decisions based on credible data.

What makes Peru such a compelling market for business expansion? Desk research in Peru provides critical insights into this varied economy, helping brands effectively understand and navigate the local consumer environment.

What Is Desk Research in Peru?

Desk research in Peru analyzes the Peruvian market dynamics, consumer behavior, and economic conditions. This type of research is essential for identifying consumer preferences, discovering new opportunities, and mitigating risks. It helps businesses understand consumer needs, preferences, and behaviors, allowing them to tailor their offerings to the local audience.

Why Do Businesses Need Desk Research in Peru?

Desk research in Peru is crucial for businesses aiming to understand the complex market landscape and factors that drive consumer behavior. Peru’s economy is known for its natural resources, diverse regions, and emerging middle class. These factors make desk research essential for any company looking to enter or expand in this market.

Additionally, Peru’s diverse cultural landscape requires a nuanced approach to marketing and branding to effectively reach different regions and populations. By understanding these differences, companies can build strong connections with consumers. Furthermore, desk research provides valuable insights into Peru’s regulatory environment, logistics, and competitive landscape. This information helps businesses anticipate challenges and position themselves effectively.

Main Tourist Attractions in Peru

Desk research in Peru highlights several popular tourist attractions that draw millions of visitors annually. Here are five key attractions:

• Machu Picchu: The ancient Incan citadel of Machu Picchu is Peru’s most iconic tourist attraction. Nestled in the Andes Mountains, it attracts visitors interested in history, archaeology, and breathtaking views.
• Sacred Valley: The Sacred Valley of the Incas, located near Cusco, offers a unique blend of natural beauty, archaeological sites, and traditional culture, making it a tourist destination.
• Cusco: The city of Cusco, a UNESCO World Heritage site, is known for its blend of Incan and Spanish colonial architecture. It is the gateway to Machu Picchu and offers a rich cultural experience.
• Lake Titicaca: Located on the border between Peru and Bolivia, Lake Titicaca is the highest navigable lake in the world. It is famous for its floating islands and the traditional culture of the Uros people.
• Amazon Rainforest: The Peruvian Amazon is one of the most biodiverse regions on the planet, offering tourists an opportunity to experience unique wildlife, lush forests, and indigenous cultures.

Quelles sont les plus grandes industries du Pérou ?

Peru’s economy is driven by the mining, agriculture, tourism, and manufacturing sectors. Activities in these sectors engage Peruvians in the cities and the countryside.

L'agriculture au Pérou

Peru has a diverse agriculture portfolio. Through its fertile lands, the country produces coffee, buckwheat, mangoes, grapes, avocados, and a range of citrus fruits. Vegetables like asparagus, onions, and artichokes are also among its agricultural produce.

Peru’s food processing produces animal fodder and pellets. The country also produces fish products, with anchovies being the most popular catch. However, fishing is hampered during El Nino.

Fabrication au Pérou

Peru adds value to many of its products. Manufacturing is an essential part of the economy, contributing upwards of 20% to the GDP. The textile sector is one of the country’s most obvious beneficiaries of value-addition efforts.

Having signed a trade agreement with the EU, Peru has duty-free access to Europe, providing a ready market for its processed goods. Textiles and apparel are among the top exports from the manufacturing sector to the US and Europe.

Tourisme au Pérou

Tourists flock to this South American country because of its rich history, natural attractions, and the Amazon rainforest. The Amazon rainforest alone is a huge attraction for ecotourists. Tourists looking for adventure in Peru visit the Andes and Colca Canyon.

Peru is also the location of the famous Inca citadel, Machu Picchu, which is Peru’s top tourist destination.

Exploitation minière au Pérou

The Andes region of Peru provides it with its vast mineral wealth. With gold, silver, copper, zinc, and lead reserves, the country is a recognized global producer and exporter. Although most metals are exported in ore form, some quantities of copper are refined locally before exportation.

Opportunités d'investissement au Pérou

Peru offers many business opportunities. However, its trade deficits indicate gaps that must be filled to improve the country’s economic status.

Opportunités de fabrication au Pérou

Peru’s top imports include heavy machinery, computer equipment, and motor vehicles. These are mainly imported from China, the US, and regional neighbors like Brazil and Chile.

Il existe de nombreuses opportunités dans la fabrication de produits liés aux machines. Un point d’entrée facile serait l’assemblage de points. En plus de rendre les produits moins chers sur le marché local, cela créerait des emplois et aurait un impact positif sur d’autres secteurs de l’économie.

Opportunités agroalimentaires au Pérou

Peru is known as a food exporter. But apart from fruits and vegetables, the country has the potential to grow its exports in other foods, including quinoa, maca, chestnuts, purple corn, custard apple, cotton, and sugar cane.

The government is working to grow the agricultural sector. It has initiated irrigation projects and signed trade agreements with the US, EU and Asian markets. With a large and youthful workforce, investors can access resources and markets.

Commerce de marijuana médicale au Pérou

Peru legalized the use of marijuana for medical purposes and, with that, opened itself up for cannabis production, research, and commercialization. The CBD industry is growing quickly and the global market is expanding.

Les bas prix des terrains et la main-d’œuvre abordable au Pérou constituent une incitation parfaite pour les investisseurs CBD.

Les défis auxquels est confrontée l'économie péruvienne

Despite its many opportunities, desk research in Peru identifies several challenges businesses must navigate. These include:

1. Complexité réglementaire: Navigating Peru’s regulatory framework can be challenging, particularly for foreign companies unfamiliar with local requirements.
2. Inégalités économiques: Economic disparities in Peru can impact consumer purchasing power, influencing market segmentation and product positioning.
3. Haute concurrence: The Peruvian market is highly competitive, with local and international brands vying for consumer attention.
4. Accès au financement: Small and medium-sized enterprises may find it challenging to access financing, which can limit their ability to expand.
5. Geographical Barriers: Peru’s diverse geography, including mountainous regions and the Amazon, creates logistical challenges for supply chain management.
6. Retards bureaucratiques:Les inefficacités bureaucratiques peuvent entraîner des retards dans les processus commerciaux, ce qui a un impact sur l’entrée sur le marché et les opérations globales.
7. Préoccupations environnementales:Les entreprises doivent donner la priorité à la durabilité et se conformer aux réglementations environnementales, car ces questions deviennent de plus en plus importantes pour les consommateurs et le gouvernement.

Principaux pôles d'entreprises au Pérou

Lima, Peru’s capital and most populous city is one of the country’s economic hubs. The city is a business cluster for the manufacturing and financial sectors. San Martin provides the right environment for agricultural business, with water availability and warm temperatures all year round.

Peru has four operational special economic zones. These are ZOFRATACNA, Paita, Ilo and Matarani. Economic activities in these zones supply markets in the region as well as China, Russia, the US, and the UK.

Peru is recognized for its economic activities, ranging from agriculture to tourism. Opening up to foreign investments has created room for more economic growth. Investors will, however, need to study the market to understand the dynamics before starting operations.

At SIS International Research, we help global investors identify markets that align with their products and services and will increase their chances of achieving their business goals. We conduct research and provide insights that determine market entry and business success strategy.

How SIS International’s Desk Research in Peru Helps Businesses

SIS International’s desk research in Peru provides valuable insights into key sectors, consumer behaviors, and market trends. Our research helps companies develop effective strategies that resonate with local audiences, equipping clients with actionable data and strategic guidance for informed decision-making.

We help businesses gain several benefits such as:

• Informations complètes sur le marché: Our team helps companies thoroughly understand the Peruvian market, including local consumer behaviors and cultural influences.
• Prise de décision basée sur les données: We empower companies to make informed decisions that reduce risks and drive success in the Peruvian market.
• Avantage compétitif: We identify emerging trends and opportunities, ensuring businesses stay ahead of competitors and strategically position themselves in Peru.
• Développement de stratégie personnalisée: SIS International assists companies in developing strategies tailored to Peru’s cultural and economic diversity, aligning products and marketing with local consumer preferences.
• Navigation dans les réglementations: Our regulatory experts provide insights into navigating Peru’s regulatory environment, helping businesses comply with national and regional laws.
• Entrée réussie sur le marché: We support companies in crafting effective market entry plans, including identifying key entry points and understanding distribution networks in Peru.
• Établir des partenariats: Notre bureau recherche in Peru helps companies identify and connect with local partners, suppliers, and distributors, enhancing their market presence.
• Solutions de recherche sur mesure: SIS International offers customized research designed to meet each business’s unique needs, ensuring alignment with local market requirements.
• Gestion des risques:Nous aidons les entreprises à identifier les risques potentiels, y compris les défis logistiques et réglementaires, et à développer des stratégies pour minimiser leur impact.
• Favoriser la croissance à long terme: SIS provides insights and strategies for sustainable growth, helping businesses align with local initiatives, such as digital transformation and infrastructure development.

À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.