Etude de marché en Algérie, Afrique

Etude de marché en Algérie, Afrique

Études de marché et stratégie internationales SIS

Industries clés

The leading industries of Algeria are mining, food processing, natural gas, and electricity. Algeria also specializes in the light industry and the petrochemical and petroleum industries. Natural gas and petroleum are the dominant industries. They supply one-third of the country’s gross domestic product (GDP).

Algeria’s primary industry before 1962 was agriculture. Then they began extracting and producing hydrocarbons, which shifted their industrial focus. The production of hydrocarbons led to the country’s industrialization.

L’économie a été planifiée pendant environ deux décennies. Elle s'est ensuite orientée vers la privatisation, ce qui a modifié leur orientation spécialisée. Le niveau de vie a augmenté. Mais leur production alimentaire est inférieure au niveau requis pour leur autosuffisance.

L'Algérie dispose de terres arables limitées. La culture n'a lieu que dans les vallées et les plaines côtières. C'étaient les zones où les colons français avaient leurs plantations d'agrumes, leurs vignobles, leurs jardins maraîchers et leurs vergers.

The country’s lack of moisture in four-fifths of the land is the root cause of the lack of cultivation. Their agricultural land is suitable for pastures. The rest of their cultivated lands are for orchards and vineyards.

Algeria does not have a suitable climate for vast stock raising. Still, sheep, goats, and cattle are present throughout the country. These livestock have made a significant contribution to the traditional agricultural sector.

Quartiers

L’Algérie est le plus grand pays du monde arabe et l’Afrique n’est rien de moins qu’une grandeur.

Algeria’s location is in North Africa on the Mediterranean coast. The Saharan Desert forms part of the country’s interior. Algeria was part of many legendary empires, as evidenced by sites such as the ancient Roman ruins in seaside Tipaza.

Algiers is the capital city and the largest; it is the center for culture, politics, and economics. Its location is on the slopes of the Sahel Hills. The capital is a large grouping of brilliant white structures overlooking the harbor. The word Algiers means “the island.” Algiers got its name because of the small islands in the bay where it is located on the Mediterranean Sea coast.

Hydra is one of the wealthiest places in Algeria. It is the home for the main offices of energy and mines and religious affairs. Hydra has the Scuola Italiana Roma di Algeri, a private Italian international school.

The diplomatic community of Ben Aknoun also has foreign schools. The Lycée International Alexandre-Dumas d’Alger, a French school, is in this location. It has the only American international school. It is also the site of the head office of The Algerian Ministry of Finance.

Tendances, consommation et commerce

Algeria is the European Union’s 28th biggest trade partner. The country has experienced an increase in its standard of living. Its young population has also grown, so there is now a great demand for the local shops to have international brands. Since then, there has been an increase in new shopping centers. Their growth market leans toward mall development. Consumer spending has increased with the rise in these shopping centers.

Le import of cars in Algeria has increased. The authorities have restricted loans and instituted laws to control the demand.

Points forts du marché

  1. Algeria’s location is close to the Marché européen.
  2. Le tourisme, les énergies renouvelables et le secteur agricole ont un grand potentiel.
  3. Algeria is a producer of gas and oil, so there is a market for shale gas development.

Raisons de développer votre entreprise sur le marché

With a consumer base of 41 million, there is a need for economic diversification. Algeria has sizeable foreign exchange reserves arising from oil and gas and its hydrocarbons industry ranks among the top ten in the world. There is also need for telecommunications systems and an advanced digital economy to provide jobs for its tech-savvy youth. The government requires technology for digital bookkeeping and modernization. There is also need for third-generation technology.

À propos des études de marché en Algérie

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L’Algérie est prête à investir. Nous espérons que cet article vous offrira les réponses que vous recherchez.

Photo de l'auteur

Ruth Stanat

Fondatrice et PDG de SIS International Research & Strategy. Forte de plus de 40 ans d'expertise en planification stratégique et en veille commerciale mondiale, elle est une référence mondiale de confiance pour aider les organisations à réussir à l'international.

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