Buy Now Pay Later Market Research

Qu’est-ce que l’étude de marché BNPL ?

The Buy Now Pay Later option is a type of short-term debt financing. It allows consumers to buy a good or service and pay in the future. The payment agreement can be through monthly installments (which may be interest-free). It can also be paid on finance or after a set period.

Pourquoi c'est important?

Buy Now Pay Later was not always very popular as a credit option. However, as the world of credit emerged, businesses started to use this payment option. There are many reasons why this is important today.

First, BNPL enables businesses to offer their customers flexible payment options. Consumers may prefer to buy a good or service if they can pay in installments rather than the total price. Also, it is a convenient and disciplined way for consumers to purchase.

Moreover, when qualifying for BNPL, the consumer’s creditworthiness has little significance. Thus, there would be no credit check for previous purchases. Also, it has little to no impact on the consumer’s credit score.

Titres de poste clés

Certaines professions concernées devraient envisager l’option de paiement Acheter maintenant, Payer plus tard. Cette option serait bénéfique lorsque l’on fait des affaires. Par exemple, ces rôles incluent :

• L'industrie du divertissement
• Le secteur de la Santé
• Entreprises de commerce électronique
• Agence de voyages
• Entreprises de rénovation domiciliaire
• Entreprises de vente au détail

These areas are perfect for the Buy now pay later option. They sell big-ticket items, and so consumers would appreciate it if they could buy now and then pay later. In this way, companies can develop relationships with customers and, hence, brand loyalty.

Affirm, Sunbit, Klarna, Nelo, Simpli sont quelques exemples de fournisseurs Buy Now Pay Later dans le monde entier.

Pourquoi les entreprises ont besoin de l'option Acheter maintenant, payer plus tard (BNPL)

As the world grows, businesses must keep in tune with emerging developments. Buy Now Pay Later has many benefits for companies. For example:

• Acheter maintenant, payer plus tard augmente les ventes de votre entité commerciale. Souvent, les gens sont prêts et désireux d'acheter un bien ou un service, mais leurs poches ne le leur permettent pas. Avec BNPL, votre entreprise peut transformer les clients réguliers en clients payants.
• BNPL gives customers a preferred, flexible, and affordable financing solution. This model may also develop trust between business and customer. Compared to other types of credit, such as credit cards, BNPL is doable for the average consumer. It also charges fewer fees to consumers. According to research, this payment type is cheaper in the long run. It can be an essential learning tool for the average person.
• BNPL is an excellent tool for attracting new customers. These people don’t want to pay the total amount for the product immediately. And some people would like to buy your goods but cannot afford to pay the full price immediately.

Facteurs clés de succès

Comment mon entreprise va-t-elle générer des bénéfices ? Comment mon entreprise va-t-elle rester compétitive ? Les deux sont d’excellentes questions !

With Buy Now Pay Later, you, the merchant, charge a fixed fee on every transaction made. You also earn a fixed percentage of the sale. You can set a price for using the business’s platform.

This payment option will expose you to a large pool of consumers and work wonders for your growing organization. You may ask, is it worth incorporating? It all depends on how you would like your company to please your customers.

À propos de l’étude de marché Acheter maintenant, payer plus tard (BNPL)

Envisagez-vous d’ajouter l’option de paiement Acheter maintenant, Payer plus tard à votre entreprise ? SIS International propose des recherches quantitatives, qualitatives et stratégiques à l'aide d'entretiens, d'enquêtes et de groupes de discussion. Nous travaillons avec des startups et d'autres entreprises, et nous pouvons également vous aider à ajouter BNPL à votre entreprise.

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À propos de SIS International

SIS International propose des recherches quantitatives, qualitatives et stratégiques. Nous fournissons des données, des outils, des stratégies, des rapports et des informations pour la prise de décision. Nous menons également des entretiens, des enquêtes, des groupes de discussion et d’autres méthodes et approches d’études de marché. Contactez nous pour votre prochain projet d'étude de marché.