Le marché américain du yaourt

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

Dans le secteur des produits laitiers de culture, les produits fluides de culture – yaourt à boire/smoothie au yaourt, kéfir, injections de probiotiques – devraient connaître le TCAC le plus fort de 37,71 TP3T au cours de la période 2005-2010. Plus précisément, les ventes de vaccins probiotiques seront le principal moteur de ce chiffre, avec une croissance incroyable de 97,41 TP3T au cours de la période. Veuillez vous référer au tableau ci-dessous pour une répartition plus détaillée.

Étant donné que le yaourt non buvable constitue la plus grande catégorie de produits laitiers de culture, les plus grands distributeurs de produits laitiers de culture se trouvent dans le secteur du yaourt.

The following are examples of  supplier companies for the US yogurt market:

• Groupe Danone
• Kraft Foods
• Kemps, LLC
• Ferme Stonyfield (Danone)
• Fage USA Corp.
• Crémerie Springfield
• Haute montagne
• Vache brune
• Johanna Aliments
• Laiterie Alta Dena
• Horizon bio
• Potentiel du marché des aliments Lifeway

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.