पूर्वी यूरोप बाजार अनुसंधान

मध्य और पूर्वी यूरोपीय देश पश्चिमी यूरोप के बहुत करीब हैं, लेकिन अन्य देशों से उनमें महत्वपूर्ण अंतर हैं।

उनमें से ज़्यादातर का आकार छोटा है, उनकी अर्थव्यवस्था अपेक्षाकृत खुली है और वे निर्यात पर निर्भर हैं। उनकी भाषाएँ और सांस्कृतिक मानदंड अलग-अलग हैं।

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.

पूर्वी यूरोप आर्थिक विकास का एक उज्ज्वल स्थान है।

CEE countries are categorized by global investors as a region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and Romania.

The Automotive Industry is strong, especially in the Czech Republic (Škoda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.

Eastern European countries also benefit from their proximity to Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.

प्रौद्योगिकी में अवसर

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.

यह देखते हुए कि यूरोप में कई राज्य हैं जिनकी अपनी संस्कृति और परंपराएं हैं, इस पर भी ध्यान देना सहायक हो सकता है मनोवैज्ञानिक चर जो जनसांख्यिकीय लोगों की तुलना में अधिक मजबूत होते हैं और सांस्कृतिक विरासत that may induce unique consumers perceptions and reactions.

बाजार में प्रवेश की रणनीति पर विचार

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.  Market Research uncovers these insights and can help you develop a Go To Market strategy.

पूर्वी यूरोप में बाजार अनुसंधान

Market Research uncovers data and insight on customers.  Qualitative Research uncovers the reasons behind behavior and preferences.  Quantitative Market Research measures the extent of phenomena.  Strategy Research analyzes the Market Opportunities, Market Entry considerations and Competitive Dynamics in your industry.

SIS has over 40+ years of experience in conducting research in Eastern Europe.  We conduct:

• संकेन्द्रित समूह
• ग्राहक साक्षात्कार
• सर्वेक्षण
• प्रतिस्पर्धी विश्लेषण
• बाज़ार अवसर, प्रवेश और आकार आकलन

पूर्वी यूरोप में बढ़ती अर्थव्यवस्थाएं अनेक अवसर प्रस्तुत करती हैं।