Ricerche di mercato in Bhutan

Il Bhutan è un piccolo e remoto regno situato nell'Himalaya. Si trova tra i suoi potenti vicini, Cina e India. Drak Yul, il nome bhutanese del paese, significa Terra del Drago del Tuono.

La monarchia Wangchuck è al potere in Bhutan dal 1907. Per secoli il Bhutan si è isolato dal mondo esterno. Temeva che gli estranei avrebbero minato la sua monarchia e la sua cultura. È stato inaugurato negli anni '70, mentre la televisione e Internet sono apparsi solo nel 1999.

What Is Market Research in Bhutan?

Market research in Bhutan analyzes the unique cultural and economic landscape of this Himalayan kingdom. With a population that values Gross National Happiness over GDP, market research here often emphasizes consumer well-being and sustainability.

Key Aspects:

• Economic Context: Bhutan’s economy is largely driven by agriculture, hydropower, and tourism. The emphasis on sustainable development influences consumer preferences.
• Metodologie: Both qualitative and quantitative research methods, including surveys and focus groups, are used to gather insights on local consumer behaviors and attitudes.
• Sfide: Geographic isolation and a small population can limit data collection efforts, making tailored approaches essential.
• Benefici: Effective market research helps businesses understand local needs, allowing them to create products and services that align with Bhutanese values and preferences.

Industrie chiave

La maggior parte dell’attività proviene dall’artigianato perché le montagne scoscese si estendono su tutto il terreno. Pertanto, è costoso e difficile costruire strade e altre infrastrutture.

Agriculture, hydropower, and forestry are Bhutan’s main sources of income. Over 50 percent of its people live off these industries.

Bhutan’s main export is hydropower to India. Once Bhutan sorts out chronic construction delays, it can spur growth in the near future.

Tendenze

The economy has grown at a moderate pace post-pandemic, and all the data points to that growth continuing over the next few years. Moreover, the country’s modest tax burden supports economic freedom. On the downside, Bhutan has a growing trade deficit. Rising import costs have also impacted the country’s financial health. The government is responding. It has put systems in place to control the prices of essential goods.

Quartieri

Thimpu is the capital and largest city of Bhutan and the third-highest capital city in the world. La Paz is the highest, and Quito is the second-highest.

Paro is a small town in a valley with the same name. It’s an excellent location for those who like being close to nature and a wonderful place to visit if you want to see sacred spaces.

Trongsa Dzong is another excellent place to visit in Bhutan. Located in the country’s center, it sits atop a cliff and provides a beautiful view of the Black Mountains and the surrounding valleys.

Vantaggi e punti di forza nel mercato

Bhutan has shifted to a new strategy. In 2008, it became a democratic constitutional monarchy. Since then, it has based everything on the principle of Gross National Happiness. In fact, Bhutan has made tremendous progress in promoting gender equality and reducing extreme poverty.

The country’s valleys have abundant water resources, which create the ideal conditions for developing the hydropower sector. This move has spurred further growth. Another key point is that the entire country has access to low-cost electricity.

Base dei consumatori

Bhutan is experiencing rapid change. The population of the capital, Thimpu, has grown almost fivefold in the last few decades. Despite so many people moving to urban areas, 60 percent of Bhutanese still live in rural areas. The informal sector dominates the economy. Only 23 percent of employment is “regular paid.” Officially, Bhutan is a secular state, but three-quarters of the people practice Buddhism.

Motivi per far crescere la tua attività nel mercato bhutanese

Avviare un’impresa in Bhutan è un’ottima scelta. Il paese offre molti vantaggi. La nostra ricerca sul mercato turistico in Bhutan ha mostrato un grande potenziale. È così bello che il governo abbia dovuto porre un limite agli arrivi di visitatori.

I bhutanesi spesso studiano all'estero e poi tornano a casa. Avrai così accesso a risorse umane qualificate, molte delle quali di lingua inglese.

A proposito di SIS Internazionale

SIS Internazionale offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato. Contattaci per il tuo prossimo progetto di ricerca di mercato.