中東における市場調査

中東地域には西アジアと北アフリカの国々が含まれており、その豊かな歴史、文化、経済、宗教的背景により他の地域とは一線を画しています。この地域は、キリスト教、イスラム教、ユダヤ教などの主要な宗教の発祥地です。中東経済のかなりの部分は原油生産によって支えられています。

近年、この地域の多くの国が政治的混乱と不安定化に直面しています。しかし、原油価格の安定と一部の国の経済多様化に向けた継続的な取り組みにより、この地域は急速に成長しており、さまざまな潜在的な機会と課題をもたらしています。

中東における市場調査

中東での市場調査は、マーケティング担当者に現在の成長傾向と消費者のニーズを理解する機会を提供します。

The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.

Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.

石油とガスのチャンス

The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.

イラン

Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.

サウジアラビア

Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.

アラブ首長国連邦

The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15^th 人間開発指数によれば世界で最も発展した国。

中東での次回の市場調査プロジェクトについては、当社にお問い合わせください。