ムード市場調査

SIS は、視覚的および感情的なエンゲージメントの正確な分析を提供し、消費者がブランドや製品をどのように体験しているかについて、より深い洞察を提供します。このデータと洞察は、新しい洞察を発見するのに非常に役立ちます。感覚市場調査は、あいまいな状況や刺激をテストし、現象を理解して新しい戦略的優位性を生み出すための有意義なデータを提供します。

で SISインターナショナル・リサーチ, we leverage behavioral science, AI-driven sentiment analysis, and in-depth consumer studies to uncover how mood shapes purchasing behavior, brand loyalty, and engagement.

Why Mood Market Research Matters

Traditional market research focuses on demographics, behaviors, and purchasing habits—but what about how people feel? Mood Market Research goes beyond surface-level data to decode:

✅ How emotions impact buying decisions 
✅ The role of mood in advertising and branding effectiveness 
✅ How different environments influence customer sentiment 
✅ What drives consumer engagement and retention 

視線追跡研究

Eye Tracking Research provides data, heat maps, and insights on what consumers really see.  It explains how and what is most important.

感覚市場調査

感覚研究は、消費者が実際に何を感じているかを明らかにします。刺激、製品、ブランドに対する生物学的および身体的反応を調査します。

The Role of Mood Research in Digital Experiences

With the rise of e-commerce and digital interactions, mood research is becoming essential in shaping user experiences online. Companies are leveraging real-time emotional analytics to:

• Enhance website and app design for better engagement 

• Create personalized recommendations based on emotional triggers 

• Optimize chatbots and AI assistants to respond with empathy 

Mood Research and Brand Positioning

Mood Market Research plays a pivotal role in brand differentiation. Companies that understand the emotional needs of their audience can:

• Build stronger emotional connections with consumers 

• Position themselves as more authentic and relatable 

• Develop advertising campaigns that evoke trust, nostalgia, or excitement 

The Intersection of Mood Research and AI-Driven Commerce

AI and machine learning are transforming how businesses utilize mood data. The integration of mood research with AI-driven commerce allows brands to:

• Predict buying behavior based on emotional state patterns 

• Develop adaptive pricing strategies based on real-time sentiment 

• Deliver mood-responsive customer service that enhances satisfaction 

ムード・リサーチ・アンド・インテリジェンスについて

Mood Intelligence は、身体的な感情的反応 (感覚出力) を主要なブランドおよび製品の属性とマッピングし、消費者と感情的につながる方法に関する多次元の洞察を生み出します。

感覚市場調査の利点

• データと深い洞察を発見し、 表面下 そして 言われていることを超えて新たな利点を発見する
• 言語記憶や認識テストよりも科学的な発見を提供する
• 研究者が重要な変数を分離して特定できるようにする
• より重大なイノベーションへの道を開く啓発的な発見

How Mood Influences Consumer Behavior

Mood is one of the strongest motivators behind consumer decisions. Here’s how businesses can harness Mood Market Research to optimize their strategies:

1. Personalized Marketing & Advertising

Consumers engage more with ads that match their emotional state. AI-driven mood insights help brands craft ads that resonate at the right time.

2. Optimized In-Store & Online Shopping Experiences

Retailers use mood-based insights to create store layouts, lighting, music, and scents that evoke positive emotions and increase sales.

3. Improved Product Development

Understanding consumer mood helps brands develop products that connect emotionally—from packaging design to product functionality.

4. Enhanced Customer Experience & Loyalty

Positive moods drive brand loyalty. Companies use mood research to tailor customer service experiences, ensuring happier, more engaged customers.

The Future of Mood Market Research

As technology advances, mood market research will integrate AI, wearable technology, and real-time sentiment tracking to provide even deeper insights into consumer emotions. The brands that tap into these emotional drivers will dominate their industries.

Final Thoughts from Ruth Stanat, CEO of SIS International Research

“Emotions drive decisions. If you’re not researching how your customers feel, you’re missing the most important factor influencing their behavior.”

で SISインターナショナル・リサーチ, we specialize in mood market research to help businesses create emotionally intelligent marketing strategies, enhance brand engagement, and boost customer retention.

ニューヨークの施設所在地

11 E 22nd Street、2階、ニューヨーク、NY 10010 電話: +1(212) 505-6805

SISインターナショナルについて

SISインターナショナル 定量的、定性的、戦略的な調査を提供します。意思決定のためのデータ、ツール、戦略、レポート、洞察を提供します。また、インタビュー、アンケート、フォーカス グループ、その他の市場調査方法やアプローチも実施します。 お問い合わせ 次の市場調査プロジェクトにご利用ください。