東ヨーロッパ市場調査

中央および東ヨーロッパ諸国は西ヨーロッパに近接していますが、他の国々とは重要な違いがあります。

それらの国のほとんどは規模が小さく、比較的経済が開放されており、輸出に依存しています。言語も文化規範も異なります。

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.

東ヨーロッパは経済成長の明るい兆しです。

CEE countries are categorized by global investors as a region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and Romania.

The Automotive Industry is strong, especially in the Czech Republic (Škoda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.

Eastern European countries also benefit from their proximity to Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.

テクノロジーにおける機会

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.

ヨーロッパは多くの国から成り、それぞれ独自の文化や伝統を持っているため、 心理的変数 人口動態よりも強い傾向があり、 文化遺産 that may induce unique consumers perceptions and reactions.

市場参入戦略の検討

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.  Market Research uncovers these insights and can help you develop a Go To Market strategy.

東ヨーロッパの市場調査

Market Research uncovers data and insight on customers.  Qualitative Research uncovers the reasons behind behavior and preferences.  Quantitative Market Research measures the extent of phenomena.  Strategy Research analyzes the Market Opportunities, Market Entry considerations and Competitive Dynamics in your industry.

SIS has over 40+ years of experience in conducting research in Eastern Europe.  We conduct:

• フォーカス・グループ
• 顧客インタビュー
• 調査
• 競合分析
• 市場機会、参入、規模の評価

東ヨーロッパの経済成長は数多くのチャンスをもたらします。