モルディブにおける市場調査

モルディブはインド洋に位置する南アジアの島国です。島々はインドとスリランカの南西にあります。モルディブは主に 26 の環礁で構成され、面積は少なくとも 115 平方マイルに及びます。モルディブは気候変動による洪水のリスクが 3 番目に高い国です。

What Is Market Research in the Maldives?

Market research in the Maldives focuses on understanding the tourism-driven economy of this island nation, which is renowned for its luxury resorts and stunning natural beauty.

Key Aspects:

• Economic Context: The Maldivian economy is heavily reliant on tourism, making it crucial for businesses to understand traveler preferences and behaviors.
• 方法論: Both qualitative (interviews, focus groups) and quantitative (surveys) methods are utilized to gather insights on tourist experiences and local consumer behavior.
• 課題: Geographic dispersion of islands and seasonal fluctuations in tourism can complicate data collection efforts.
• 利点： Effective market research helps businesses tailor their offerings to meet the needs of both tourists and local residents, enhancing customer satisfaction and loyalty.

Why Is Market Research in the Maldives Important?

Market research in the Maldives is key to studying the country’s dependence on luxury tourism and its niche appeal to high-end travelers. Understanding consumer preferences in this sector, from eco-tourism to luxury resorts, enables businesses to tailor their offerings and meet the expectations of international tourists.

Additionally, market research in the Maldives helps businesses navigate the regulatory and environmental policies that are essential in a market focused on sustainability and environmental preservation. With limited natural resources and increasing environmental concerns, businesses must align with local policies and market conditions to ensure success.

主要産業

漁業はこの島国最大の産業であり、主な輸出品は魚介類である。

Tourism is the second-largest industry, making up almost 25 percent of the country’s GDP. The islands now have more tourism prospects, to a large extent, because Chinese tourists are coming back. This turn of events has undoubtedly led to growth forecasts over the next few years. Tourism has boosted the country’s fledgling cottage industries, such as lacquer work, mat weaving, coir rope making, and handicrafts.

Agriculture and manufacturing continue to play a lesser role. One constraint is the lack of arable land, and the other is the shortage of domestic labor. New industries that have emerged include printing and the production of PVC pipes.

近隣地域

男

モルディブの首都は、現代的な碁盤の目状に建てられています。しかし、島の文化や伝統が色濃く残っています。マレには美しいモスク、古代の建造物、壮大な博物館があります。

フルマーレ

Hulhumale blends ancient and modern building techniques. It lies south of the North Male Atoll and boasts stunning beaches, palm trees, turquoise water, and scenic beauty.

アドゥ市

アッドゥ市はモルディブ最南端の都市で、探索するのに素晴らしい場所です。6 つの美しいビーチがあり、本物のモルディブ料理を味わえることでも知られています。

トレンド

世界銀行はモルディブの経済を中所得国上位に分類している。このランク付けは、同国の漁業と観光部門の急成長によるものだ。しかし、同国は依然として大きな財政赤字を抱えており、その増加は止まらない。専門家はインフラ投資が復興の中心的な柱になると予想している。新しいリゾートの建設を目的としたいくつかの大規模プロジェクトが進行中である。ハニマドゥ国際空港の収容能力拡大を目的としたプロジェクトもある。

市場における利点と強み

Maldives have maintained a steady pace of development over the last few decades. There are many reasons to invest in these islands, including:

• Invest Maldivesによるシームレスなビジネス登録
• 官民連携プログラム
• 外国人投資家向け特別プログラム
• 資本収益と利益を本国に送金する能力
• 大規模プロジェクトに対する関税の軽減
• 法人居住者ビザとビジネスビザは入国の容易さを保証します
• 外国人管理職、技術職、非熟練労働者を自由に雇用できる
• 紛争解決のために外国仲裁が認められる
• 外国為替制限なし
• 土地の長期リース（最長99年）

消費者基盤

The Maldives is home to around 540,000 people dispersed across 185 of its 1190 islands. The main imports are electronic goods and fuel. Due to an increase in mean years of schooling, the country has moved from low to high human development. Life expectancy has improved, and so has per capita gross national income.

外島はまだ開発が必要です。そこに住む人々は教育や医療サービスへのアクセスも質も低いのです。

モルディブでビジネスを成長させる理由

The Maldives offers an array of business incentives. The government also supports foreign investment. You will find many sectors in the economy where you can invest, such as accounting, resort management, and banking. The corporate tax rate is low, and the political environment is stable.

How SIS International’s Market Research in the Maldives Helps Businesses

SISインターナショナル provides comprehensive 市場調査 in the Maldives to help businesses thrive in this unique and growing market. The Maldives, known for its thriving tourism industry and strategic location, offers many opportunities, and SIS International’s expertise ensures businesses make informed decisions that lead to success. Here are the key benefits of working with SIS in the Maldives:

• 強化された戦略計画: Our market research in the Maldives delivers detailed insights into the local economy, tourism trends, and regulatory landscape, allowing businesses to plan their strategies effectively and align with market conditions.
• 収益の増加: By identifying growth opportunities in sectors like luxury tourism, real estate, and eco-tourism, we help businesses maximize revenue potential and capture market share in the Maldives.
• リスク削減: Navigating local regulations and market entry challenges can be difficult. SIS International provides expert guidance on compliance and risk management, ensuring smooth operations in the Maldives.
• マーケティング効率の向上: Understanding the preferences and behaviors of local and international tourists is crucial in the Maldives. Our market research in the Maldives helps businesses refine their marketing efforts, ensuring that campaigns resonate with the right audiences.
• 成長とイノベーションの加速: The Maldives offers opportunities in sustainable tourism, hospitality, and environmental innovation. SIS International helps businesses stay ahead of market trends and accelerate growth in these high-potential sectors.
• ROIの向上: By focusing on delivering actionable insights and tailored strategies, SIS ensures that businesses investing in the Maldives maximize their return on investment, leading to long-term success.

SISインターナショナルについて

SISインターナショナル 定量的、定性的、戦略的な調査を提供します。意思決定のためのデータ、ツール、戦略、レポート、洞察を提供します。また、インタビュー、アンケート、フォーカス グループ、その他の市場調査方法やアプローチも実施します。 お問い合わせ 次の市場調査プロジェクトにご利用ください。