スラバヤでの市場調査

Market research in Surabaya is vital for businesses that want to thrive in a complex and evolving marketplace

Businesses aiming to succeed in Surabaya need a thorough understanding of the market. Market research in Surabaya provides the insights needed to navigate the region’s unique challenges and capitalize on growth opportunities.

• Historic structures such as the Red Bridge, the Submarine Monument, and the Chinese Temple can be found along the Surabaya Heritage Trail
• 東南アジア最大のモスクの一つとして有名なマスジド・アル・アクバル
• スラバヤ動物園は世界で最も古い動物園の一つです。
• 東南アジア最大のモスクの一つとして有名なマスジド・アル・アクバル
• 現代的なショップと歴史ある市場の両方が揃った、活気ある小売とナイトライフの街。
• サテ、タフ・プティ、ラウォン（牛肉のスープ）（発酵させた大豆ペーストに豆腐を入れたもの）などのスラバヤの郷土料理

What Is Market Research in Surabaya?

Market research in Surabaya focuses on understanding the economic landscape and consumer behavior in Indonesia’s second-largest city, a vital commercial hub in East Java.

Key Aspects:

• Economic Context: Surabaya is a bustling trade center with significant sectors in commerce, manufacturing, and services. The city’s diverse population influences consumer preferences.
• 方法論: Both qualitative (focus groups, interviews) and quantitative (surveys) methods are employed to gather insights on local buying habits and market trends.
• 課題: Rapid urbanization and diverse demographics can complicate data collection and analysis, requiring tailored research approaches.
• 利点： Effective market research helps businesses identify growth opportunities, understand local consumer needs, and develop targeted marketing strategies that resonate with the Surabaya market.

By conducting thorough market research, businesses can better understand the needs and desires of Surabayan consumers, identify gaps in the market, and develop targeted strategies that cater to specific demographics. Market research helps address issues such as regional disparities, changing consumer habits, and emerging market opportunities. It is an essential tool for businesses to adapt and thrive in Surabaya’s evolving economy.

Why Do Businesses Need Market Research in Surabaya?

Businesses need market research to understand identify emerging opportunities, such as shifts in consumer behavior or new market segments, enabling them to stay ahead of the competition. Moreover, market research in Surabaya allows businesses to mitigate risks by providing data-driven insights that inform strategic decisions. Whether it’s launching a new product, entering a new region, or optimizing an existing business model, market research provides the foundation for success in Surabaya’s dynamic and evolving market.

スラバヤでビジネスを行うメリット

Market research in Surabaya features the benefits of doing business in this city; they include the following:

1. 有望な観光
   国内外の旅行者がスラバヤを訪れることを楽しんでおり、同市は観光部門の成長に努めています。同市は、ビーチや山々などの自然の美しさ、および歴史的、文化的魅力を強調してきました。同市はインドネシアの経済と産業の中心地であるため、MICE 観光 (会議、インセンティブ旅行、カンファレンス、展示会) の促進にも努めています。
2. Affordable Operational and Labor Costs
   Compared to other major cities in the area, Surabaya’s labor expenses and cost of living are often lower. Additionally, Surabaya has a sizable pool of accessible skilled personnel, which might assist in lowering labor expenses for enterprises.
3. 政府の支援
   The Surabaya administration is keen to entice international investment and make it easy for foreign enterprises to set up shop in the city. Moreover, the city has been investing in infrastructure development, which is relatively developed compared to other cities in the region.
4. 戦略的な立地
   Due to its location on Java’s northeastern coast, Surabaya serves as a significant regional transportation hub. The city is well-served by a major port, an international airport, and several major motorways, making it a prime site for businesses engaged in logistics, import, and export.
5. 成長する消費者市場
   スラバヤには 400 万人以上の人々が住んでおり、今後数年間でさらに多くの人々が移住することが予想されています。企業にとって、今こそ、拡大し続ける巨大な消費者基盤にリーチする絶好のチャンスです。

Key Industries and Leading Players in Surabaya

Surabaya’s economy is diverse, with several key industries driving growth and creating opportunities for businesses. Market research in Surabaya has highlighted the importance of these industries and the leading players within them, which include:

• 製造業: Manufacturing is a significant contributor to Surabaya’s economy, with companies like PT Gudang Garam Tbk and Sampoerna leading the way in tobacco and consumer goods production.
• 小売: The retail sector plays a vital role in Surabaya’s economy. Popular shopping centers like Tunjungan Plaza and Pakuwon Mall attract both local and international brands. Companies such as Matahari Department Store and Transmart Carrefour are key players in the retail space.
• Shipping and Logistics: Surabaya is a major logistics hub, with its port being one of the busiest in Indonesia. Pelindo III and Samudera Indonesia are leading players in the shipping and logistics sector.
• 観光とホスピタリティ: The tourism and hospitality sector in Surabaya is growing, focusing on business and leisure travelers. Key players include Hotel Ciputra World Surabaya and JW Marriott Surabaya, which provide high-quality accommodation and services.
• 金融業務: The banking and finance sector is essential to Surabaya’s growth, with institutions like Bank Jatim and Bank Mandiri supporting local businesses and investments.
• 教育: Surabaya is home to several prestigious educational institutions, including Airlangga University and Institut Teknologi Sepuluh Nopember (ITS). These institutions play a crucial role in developing the local talent pool and supporting industry growth.

Opportunities in Surabaya

Market research in Surabaya has identified several areas of potential growth that businesses can capitalize on, including the rapidly growing retail sector, increasing consumer spending power, and the ongoing development of infrastructure projects.

• Retail Growth: With the rise of modern shopping centers and increasing consumer spending, Surabaya’s retail sector offers significant opportunities for businesses in fashion, electronics, and consumer goods.
• Manufacturing Expansion: The manufacturing sector in Surabaya is thriving, with opportunities for businesses to invest in consumer goods production, particularly in tobacco, food, and textiles.
• Logistics and Port Development: Surabaya’s strategic location as a logistics hub offers opportunities for businesses in shipping, warehousing, and logistics services, particularly with the expansion of the port facilities.
• 観光とホスピタリティ: The growing number of business and leisure travelers presents opportunities for businesses in the tourism and hospitality sector, including hotels, restaurants, and travel services.
• デジタルトランスフォーメーション: The increasing adoption of digital technologies in Surabaya provides opportunities for businesses to offer IT solutions, digital marketing, and e-commerce services to meet the needs of the growing tech-savvy population.
• 教育とトレーニング: Prestigious educational institutions offer businesses opportunities to collaborate with universities, provide training services, and support skill development in various industries.
• スタートアップエコシステム: Surabaya’s expanding startup ecosystem offers opportunities for investors and tech companies to collaborate with local entrepreneurs and contribute to the city’s innovation landscape.

How SIS International’s Market Research in Surabaya Helps Businesses

SISインターナショナル assists businesses in succeeding in Surabaya. By leveraging our in-depth market knowledge and research capabilities, we help companies understand the local market dynamics, identify growth opportunities, and mitigate risks.

1. 現地市場に関する深い知識: SIS International provides businesses with a deep understanding of the local market dynamics in Surabaya, helping them make informed decisions based on accurate and up-to-date insights.
2. カスタマイズされた研究ソリューション: 当社は、お客様のビジネス特有のニーズを満たすカスタマイズされた調査サービスを提供し、提供される洞察が関連性があり実用的なものであることを保証します。
3. 高度な研究方法論： 私たちの 市場調査 methodologies guarantee reliable data collection and analysis, providing businesses with a solid foundation for strategic planning.
4. リスク軽減: 当社は、企業が潜在的なリスクを特定し、それを軽減するための効果的な戦略を策定し、不確実性を軽減して意思決定の信頼性を高めることを支援します。
5. 消費者と業界の洞察: Our market research provides comprehensive insights into consumer preferences and industry trends, empowering businesses to adapt and capitalize on opportunities in Surabaya.
6. 現地の専門知識とグローバルな視点: SIS International combines local expertise with a global perspective, enabling businesses to navigate the complexities of the Surabayan market while leveraging best practices from around the world.
7. 実用的な推奨事項: We go beyond data collection by delivering actionable recommendations that help businesses achieve their goals and drive growth in the Surabayan market.

SISインターナショナルについて

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