カザフスタンにおける市場調査

Kazakhstan is no longer just about oil and gas. The country’s economy is expanding into new sectors, offering businesses unique opportunities.

How can businesses succeed in one of Central Asia’s most dynamic economies? Market research in Kazakhstan offers essential insights into consumer behavior, industry trends, and regulatory challenges, helping businesses tailor their strategies to the unique demands of this large and diverse market.

What Is Market Research in Kazakhstan?

Market research in Kazakhstan helps businesses understand the local consumer base, industry trends, and regulatory environment, providing them with the information needed to develop successful strategies.

In Kazakhstan, businesses must navigate challenges such as government regulations, understanding cultural nuances, and adapting to an evolving market. Market research in Kazakhstan equips companies with valuable insights into local market dynamics, consumer preferences, and competition.

Why Do Businesses Need Market Research in Kazakhstan?

While the country is best known for its oil, gas, and mineral industries, Kazakhstan is actively promoting sectors such as agriculture, renewable energy, manufacturing, and technology. Understanding these evolving trends is crucial for businesses aiming to succeed in the region. Market research in Kazakhstan provides companies with the insights necessary to navigate the local market, ensuring they remain competitive and compliant with local regulations.

Additionally, Kazakhstan’s regulatory landscape is evolving as the government continues its economic reforms. Market research in Kazakhstan helps businesses stay updated on policy changes, identify investment opportunities, and ensure compliance with local regulations. In sectors such as renewable energy and agriculture, the government provides incentives for foreign investment, which businesses can capitalize on with the right market insights.

現在の市場レビューと推奨事項

We believe that Kazakhstan’s economy is transitioning from its traditional dependence on oil and gas to more diversified sectors such as renewable energy, agriculture, and technology. However, businesses must navigate this evolving landscape with a clear understanding of local market dynamics, government policies, and consumer preferences.

We recommend that companies focus on Kazakhstan’s efforts to modernize its economy, particularly in sectors like renewable energy and agriculture, which are seeing increased government investment. Market research in Kazakhstan can provide businesses with insights into new opportunities in these areas, as well as consumer trends in urban and rural markets. Understanding the cultural and economic differences between regions is key for businesses targeting both local consumers and international markets.

Kazakhstan: The Fundamentals

Kazakhstan is the largest of the Central Asian states and more than twice the size of the others combined. It is rich in natural resources, including oil, gas, coal, and other mineral deposits (gold, copper, aluminum, and zinc). The country is also the world’s largest producer of uranium.

カザフスタンはユーラシア経済連合に加盟しており、ロシア、ベラルーシ、キルギスタン、アルメニアと金融関係を持っています。この経済連合は、外国企業にとって約 2 億人の市場への入り口となっています。カザフスタンは 2015 年に世界貿易機関にも加盟しました。

Agriculture is a rapidly growing industry aimed at increasing the competitiveness of local products. Over a third of the country’s citizens depend on agribusiness for income. Kazakhstan exports grain to over 70 countries, in the top ten percentile globally. Supplying equipment to support this sector is a considerable opportunity.

A favorable business climate promotes increasing foreign direct investment in Kazakhstan. Political stability and strong investor protection provide many guarantees to cut risk.

ヌルスルタン市

ヌルスルタン（旧称アスタナ）は、この国の首都です。旧首都のアルマティは、今でもヌルスルタンよりも人口が多いです。アルマティは依然として商業の中心地ですが、経済活動はヌルスルタンに流れています。新しいアスタナ国際金融センターの設立により、大きな後押しを受けました。政府と多くの大手国営企業が現在ヌルスルタンに本社を置いています。多くの地元企業と国際企業がこの流れに追随しています。ヌルスルタンは、まもなくカザフスタンの主要商業都市になるかもしれません。

日本の建築家黒川紀章氏が設計したヌルスルタンは、モダンで未来的な傑作です。多くの文化的象徴と調和して織り込まれた機能です。

Bayterek is the symbol of Nur-Sultan city. The monument represents the legendary poplar tree, symbolizing a state that reaches for the future without forgetting its roots.

もう一つの必見プロジェクトは、芸術家ブライアン・クラークの芸術作品を収めたピラミッド、平和と和解の宮殿です。130羽の鳩の絵は、カザフスタンに住む130の民族を象徴しています。

Opportunities in Market Research in Kazakhstan

Kazakhstan offers a variety of opportunities for businesses across multiple sectors. Market research in Kazakhstan is essential for identifying these opportunities and making informed decisions. Here are ten key opportunities businesses can explore:

• 再生可能エネルギー: With a strong focus on sustainable development, there are significant opportunities in solar, wind, and hydroelectric power.
• 農業: Kazakhstan has vast agricultural land, and there is potential for innovation in sustainable farming, food processing, and exports.
• Mining and Natural Resources: Despite economic diversification, Kazakhstan remains rich in minerals and metals, providing opportunities for resource extraction and related services.
• Technology and Digital Transformation: With a growing demand for digital services, businesses involved in IT, telecommunications, and e-commerce can find promising opportunities.
• インフラ開発: Kazakhstan’s infrastructure needs are expanding, with investment in roads, railways, and public utilities presenting opportunities for construction and engineering firms.
• 観光: As the government looks to boost tourism, businesses in hospitality, eco-tourism, and cultural tourism have opportunities to grow.
• 金融業務: The financial sector is developing, with increased demand for banking, insurance, and investment services, especially in urban centers.
• 教育とトレーニング: There is a growing demand for vocational and technical education, particularly in industries like technology and renewable energy.
• ヘルスケア: The healthcare sector is expanding, offering opportunities for businesses in medical services, pharmaceuticals, and healthcare technology.
• Logistics and Trade: Kazakhstan’s strategic location as a gateway between Europe and Asia creates opportunities in logistics, trade, and transportation services.

消費者基盤

カザフスタンは中央アジアで最も繁栄した経済です。カザフスタンの中流階級の成長はこれを反映しています。彼らの質の高い製品やブランド品に対する需要は収入とともに増加しています。消費者は安価な中国やロシアの製品と西洋の製品の両方を入手できます。アフターセールスの顧客サービスは、同国で成長するビジネスにとって強みになり得ます。現在、カザフスタンの顧客サービスは弱いです。

Kazakhstan has a population of 17.6 million spread over a large landmass. The sparse population poses challenges in transport and distribution, especially for rural communities. Approximately half of the Kazakh population lives in rural areas. Logistics and digital technologies have gained a renewed focus. The country is exploring methods to deliver public services to the countryside. There has also been an increase in remote work worldwide. Kazakhstan needs strong telecommunications networks and online trade solutions to support this growth.

How SIS International’s Market Research in Kazakhstan Helps Businesses

SISインターナショナルの 市場調査 is an essential resource for businesses aiming to succeed in Kazakhstan’s complex and evolving market. Our expertise provides companies with the insights needed to navigate local challenges, understand industry trends, and seize opportunities in this growing economy.

強化された戦略計画: SISインターナショナル’s research offers deep insights into Kazakhstan’s economic landscape, consumer behavior, and regulatory changes, enabling businesses to plan effectively for long-term success.

収益の増加: By identifying the most promising sectors such as renewable energy, agriculture, and technology, SIS International helps businesses target high-growth areas, ultimately driving increased revenue.

リスク削減: Our market research in Kazakhstan assists businesses in mitigating risks related to regulatory hurdles, market volatility, and economic fluctuations, ensuring smoother market entry and operations in Kazakhstan.

マーケティング効率の向上: With tailored insights into local consumer preferences and regional differences, SIS International helps businesses refine their marketing strategies, ensuring that their efforts resonate with the right audience.

成長とイノベーションの加速: By staying ahead of emerging trends in sectors like digital transformation and infrastructure development, 戦略情報システム empowers businesses to innovate and grow faster in Kazakhstan’s rapidly changing market.

ROIの向上: With data-driven strategies and in-depth market analysis, businesses can optimize their investments, ensuring higher returns and sustainable growth in Kazakhstan’s diverse economy.

SISインターナショナルについて

SISインターナショナル 定量的、定性的、戦略的な調査を提供します。意思決定のためのデータ、ツール、戦略、レポート、洞察を提供します。また、インタビュー、アンケート、フォーカス グループ、その他の市場調査方法やアプローチも実施します。 お問い合わせ 次の市場調査プロジェクトにご利用ください。