スリランカにおける市場調査

Market research in Sri Lanka is essential for businesses looking to succeed in this South Asian nation. Sri Lanka’s economy is experiencing growth across sectors like tourism, manufacturing, and agriculture, and companies need accurate data to capitalize on these developments. By conducting comprehensive market research, businesses can understand the local market dynamics and craft strategies that align with Sri Lanka’s evolving business environment.

主要産業

Sri Lanka’s economy is diverse, with several key industries driving growth and development. Here are the primary industries that play a significant role in the country’s economy:

• 観光: A major contributor to Sri Lanka’s GDP, driven by its natural beauty, rich cultural heritage, and growing eco-tourism sector.

• 農業: Focused on the production and export of tea, spices, rubber, and coconuts, agriculture is a vital part of Sri Lanka’s economy.

• 繊維・アパレル: Sri Lanka is a hub for high-quality garment manufacturing, exporting textiles and apparel to global markets.

• Tea Industry: Known for producing some of the finest tea in the world, Sri Lanka’s tea industry is a leading exporter and a cornerstone of its agricultural sector.

• Rubber Industry: The country is a key global player in rubber production, supplying natural rubber for various industries.

• 漁業: Contributing to the local food supply and exports, the fishing industry remains an important sector for Sri Lanka’s coastal communities.

• Information Technology (IT) and Business Process Outsourcing (BPO): A rapidly growing sector, with Sri Lanka emerging as a key player in IT services, software development, and outsourced business solutions.

近隣地域

スリランカはインド洋に浮かぶ南アジアの島です。スリジャヤワルダナプラコッテはスリランカ南西部の立法首都で、商業の中心地であるコロンボの南東約 5 マイルに位置しています。政府機関があり、多くの人々もこの都市に住んでいます。

Furthermore, Colombo is the commercial capital and most populous city of Sri Lanka. It is a port city in the south of the country with one of the largest man-made docks in the world. Most of Sri Lanka’s foreign trade takes place in this city. One of the outstanding buildings in Colombo is the Clock Tower. Others include the Galle Face Hotel, St. Lucia’s Cathedral, and the Town Hall.

トレンド

スリランカは多くの課題に直面しています。例えば、返済しなければならない公的債務が高額です。それでも、同国は回復すると予想されています。世界および国内の経済活動は活発化しています。この好転は、個人消費の増加と低金利によるものです。ほとんどの主要市場で需要が増加するため、輸出は増加するでしょう。

スリランカにとって、海外からの送金と衣料品の輸出は最大の外貨獲得源だ。それに続くのが観光業だ。観光業は最近のテロ攻撃とパンデミックの影響で低迷しているが、今後10年間で成長し、開花する可能性を秘めている。

Also, the World Bank has been supporting Sri Lanka for a long time now. With private sector investments, the government will be in a better position to meet the people’s needs.

市場における利点と強み

スリランカは、多くの人々が生計を立てるために農業を営んでいる発展途上国です。この部門は GDP の 5 分の 1 を占めています。また、スリランカの人口の 4 分の 1 がこの部門で働いています。スリランカでは、お茶の輸出と米の生産も収入源となっています。

消費者基盤

Consumer spending has increased over the years in Sri Lanka, as has personal saving. Sri Lankans would rather have new and foreign products, while domestic goods and services are less popular. Still, introducing a new and fresh entity can be a good move if marketed properly.

市場でビジネスを成長させる理由

スリランカは、ビジネス貿易の新興グローバルセンターの 1 つです。この市場でビジネスを行うことを検討する理由をいくつかご紹介します。

Firstly, Sri Lanka’s location is excellent. It is at the midpoint of two major shipping routes: Asia and Europe. This location is great for doing business and is also useful because it enables companies to enter newer markets. Companies benefit from the ease of shipping their products.

さらに、スリランカの事業主は世界の多くの国々と自由貿易協定を結んでいます。この自由貿易協定は新興企業と既存企業の両方に適用されます。さらに、彼らが取引する商品やサービスには関税がかかりません。

How SIS International’s Market Research in Sri Lanka Helps Businesses

SISインターナショナル’s market research in Sri Lanka offers valuable insights and strategies to help businesses succeed in this dynamic market. By providing tailored research solutions, we equip companies with the information they need to make informed decisions. Here are seven key benefits of working with SIS International for market research in Sri Lanka:

• Local Consumer Insights: We provide businesses with detailed knowledge of local consumer behavior, helping them adapt their products and marketing strategies to the diverse Sri Lankan market.

• リスク軽減: Our research helps businesses identify potential challenges, such as regulatory hurdles and infrastructure limitations, allowing them to plan accordingly and minimize risks.

• 規制およびコンプライアンスガイダンス: We help businesses understand the local legal and regulatory framework, ensuring they can navigate compliance issues smoothly and avoid costly delays.

• Identifying Market Gaps: By analyzing the competitive landscape, we help businesses uncover untapped opportunities in Sri Lanka’s key sectors such as tourism, textiles, and agriculture.

• Competitive Positioning: SIS International offers businesses in-depth competitor analysis, providing insights into how they can differentiate themselves in a highly competitive market.

• Growth Strategy Development: We deliver actionable recommendations to help businesses develop long-term growth strategies, aligning their goals with emerging trends in Sri Lanka’s economy.

• Sustainable Business Planning: With a focus on long-term success, our market research helps businesses craft strategies that account for both immediate opportunities and long-term sustainability.

スリランカの市場調査について

スリランカでビジネスを始めたいとお考えですか? SIS International は、新興企業と既存企業の両方を対象に、定量的、定性的、戦略的な調査を行っています。また、フォーカス グループ、アンケート、インタビューも提供しています。市場調査では、意思決定に役立つ洞察、データ、ツール、ガイダンスを提供しています。スリランカでのビジネス立ち上げのお手伝いについては、お気軽にお問い合わせください。

SISインターナショナルについて

SISインターナショナル 定量的、定性的、戦略的な調査を提供します。意思決定のためのデータ、ツール、戦略、レポート、洞察を提供します。また、インタビュー、アンケート、フォーカス グループ、その他の市場調査方法やアプローチも実施します。 お問い合わせ 次の市場調査プロジェクトにご利用ください。