Focus Group Facility
ニューヨーク市

Because SIS owns the facility, we often have same-week availability — unlike third-party venues that book months ahead. For standard consumer groups, one to two weeks is typical. Complex B2B recruitment may require three to four weeks, but the room itself can usually be confirmed within days.

The standard booking includes the discussion room, client observation lounge with one-way mirror, HD video and audio recording, live streaming access for remote stakeholders, and on-site support staff. Catering, simultaneous translation, and test kitchen use are available as add-ons.

Yes. You can use your own moderator and rent the facility with full AV support, or you can use SIS’s in-house sector-specialist moderators. Many clients do both — bringing their moderator for some sessions and using SIS moderators for others where industry-specific probing is critical.

The observation lounge comfortably seats six to eight client observers with a clear view through the one-way mirror. For larger teams, the live streaming option lets unlimited remote viewers watch in real time from any location.

Yes. The facility includes an on-site test kitchen for food, beverage, and personal care product evaluations. Temperature-controlled storage ensures product consistency across sessions. This eliminates the need to rent an external commercial kitchen, which saves both time and cost.

SIS handles end-to-end recruitment from its own verified panels. We write the screener, source and qualify participants, confirm attendance, and manage show rates. You can also bring pre-recruited respondents if you prefer — the facility booking is flexible either way.