These are exciting times to do business. Why? Times are changing, and so are the rules. Companies that sense emerging trends and adapt to the evolving mindset of today’s consumers will survive and thrive in the years ahead.

In today’s fast-paced world, businesses compete fiercely for a share of consumers’ wallets: How can a company truly understand its consumers and their needs? This is where consumer market research comes in. It’s more than just a set of data points; it’s the heartbeat of successful businesses… But, what exactly is consumer market research, and why should it matter to any company? Let’s find out!

消費者市場調査とは何ですか?

消費者市場調査の目的は、企業のターゲット消費者を分析することです。これは、消費者の好み、動機、行動、購買パターンを理解するための芸術であり科学です。この調査では、定性的な方法 (フォーカス グループや 1 対 1 のインタビューなど) と定量的な方法 (アンケートやデータ分析など) がよく使用されます。

At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.

さらに、消費者市場調査は静的なものではありません。消費者の好みは進化し、新しいトレンドが生まれ、市場の動向は変化します。それに追いつくために、企業は市場環境に関する理解を継続的に更新する必要があります。

消費者市場調査が重要な理由

Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.

Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.

Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.

消費者市場調査を利用するのは誰か

企業 across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.

Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.

Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.

Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.

小売業者 rely on consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.

投資家 use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.

消費者市場調査を成功させるための重要な成功要因

消費者市場調査から有意義な結果を得るには、慎重な計画と実行が必要です。考慮すべき重要な成功要因は次のとおりです。

• 品質データ収集: 収集されたデータの品質は、調査結果の妥当性と信頼性に大きく影響します。消費者の行動や態度に関する正確な洞察を得るには、アンケート、インタビュー、フォーカス グループなどの厳密なデータ収集方法を採用し、代表的なサンプル サイズを確保することが重要です。
  
• 効果的な分析: Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
  
• 実用的な洞察: The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
  
• 継続的な学習: Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.

SISインターナショナルの消費者市場調査サービスから期待される結果

SIS は、ターゲット ユーザーと市場の動向を理解したいと考えている企業に、実用的な洞察と具体的な結果を提供します。SIS International の消費者市場調査サービスから企業が期待できる結果は、次のとおりです。

• 包括的な洞察: SISインターナショナル conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
  
• 戦略的推奨事項: SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
  
• 競合情報: We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
  
• 市場検証: Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
  
• 顧客セグメンテーション: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
  
• 測定可能な影響: Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.

消費者市場調査ソリューション

Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.

They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:

• フォーカスグループ： Researchers can conduct focus groups as a type of qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are more likely to be forthright. It is handy for project evaluation and needs assessment purposes.
  
• 詳細または一対一のインタビュー: Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
  
• オンラインビデオインタビュー: Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
  
• 電話インタビュー: Researchers carry out telephone interviews over the phone as their name suggests. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
  
• オンラインアンケート: Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also a cost-effective method. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.

私達がすること

Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.

当社は、現代のビジネス環境を切り抜けることは複雑であることを理解しています。当社の洗練された調査方法、データとインテリジェンスの分析、そして常に変化する市場、文化、消費者の考え方に対する比類のない洞察力は、お客様の会社に変化をもたらし、この新しい困難な時代に成功するための基盤を築くことができます。

Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.

SISは幅広い業界の消費者調査をカバーしています

オンライン フォーカス グループは、回答者とモデレーターがオーディオ、ビデオ、またはチャットを介してトピックについて話し合う方法です。クライアントもリアルタイムで観察できます。B2B プロフェッショナルは忙しいため、この方法はより便利です。

オンライン フォーカス グループのもう 1 つの利点は、広範囲にわたる回答者を集めることができることです。これは、専門的でニッチな業界で特に役立ちます。オンライン グループは、質的洞察を生成するための費用対効果が高く、便利で効率的な方法です。

Need more information about Consumer Market Research? Contact us now

ニューヨークの施設所在地

11 E 22nd Street、2階、ニューヨーク、NY 10010 電話: +1(212) 505-6805

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SISインターナショナルについて

SISインターナショナル 定量的、定性的、戦略的な調査を提供します。意思決定のためのデータ、ツール、戦略、レポート、洞察を提供します。また、インタビュー、アンケート、フォーカス グループ、その他の市場調査方法やアプローチも実施します。 お問い合わせ 次の市場調査プロジェクトにご利用ください。

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