These are exciting times to do business. Why? Times are changing, and so are the rules. Companies that sense emerging trends and adapt to the evolving mindset of today’s consumers will survive and thrive in the years ahead.

In today’s fast-paced world, businesses compete fiercely for a share of consumers’ wallets: How can a company truly understand its consumers and their needs? This is where consumer market research comes in. It’s more than just a set of data points; it’s the heartbeat of successful businesses… But, what exactly is consumer market research, and why should it matter to any company? Let’s find out!

소비자 시장 조사란 무엇입니까?

소비자 시장 조사는 기업의 목표 소비자를 분석하는 것을 목표로 합니다. 이는 소비자의 선호도, 동기, 행동 및 구매 패턴을 이해하는 예술이자 과학입니다. 이 연구는 종종 정성적 방법(예: 포커스 그룹 또는 일대일 인터뷰)과 정량적 방법(예: 설문 조사 또는 데이터 분석)을 사용합니다.

At its core, it offers insights into what consumers think about a product or service, their experience, and how they perceive its value. It also delves into their lifestyle, cultural influences, and even psychological triggers influencing their purchase decisions. Without this in-depth understanding, businesses might be shooting in the dark, hoping their products or campaigns resonate with an audience they don’t fully comprehend.

더욱이 소비자 시장 조사는 고정되어 있지 않습니다. 소비자 선호도가 진화하고, 새로운 트렌드가 나타나고, 시장 역학이 변화합니다. 이에 발맞추기 위해 기업은 시장 환경에 대한 이해를 지속적으로 업데이트해야 합니다.

소비자 시장 조사가 중요한 이유는 무엇입니까?

Consumer market research is vital for businesses aiming to understand and meet their target audience’s evolving needs and preferences. It provides valuable insights into consumer behavior, purchasing patterns, and trends, allowing businesses to tailor their products and services accordingly.

Furthermore, staying ahead in a competitive marketplace requires a deep understanding of the target market. Consumer market research helps businesses identify emerging trends and opportunities, enabling them to innovate and differentiate their offerings.

Additionally, with consumer expectations constantly changing, businesses must adapt to stay relevant. Consumer market research gives businesses the necessary data to make informed product development and positioning decisions.

소비자 시장 조사를 이용하는 사람

회사 across industries rely on consumer market research to identify market opportunities, assess the competitive landscape, and refine their product offerings to better meet consumer needs and preferences.

Marketing teams within these companies use consumer market research to segment their target market, develop targeted messaging, and determine the most effective channels to reach their audience.

Product development teams leverage consumer market research to identify gaps in the market, gather feedback on existing products, and develop new products that address consumer needs.

Sales teams use consumer market research to understand consumer buying behavior, identify potential customers, and tailor their sales approach to meet the needs of different consumer segments.

소매업체 rely on consumer market research to understand shopping habits, preferences, and trends. This enables them to optimize their product assortment, pricing strategy, and store layout. Retailers can create a more personalized shopping experience by analyzing consumer data, driving customer loyalty and repeat purchases.

투자자 use consumer market research to assess market trends, evaluate the potential success of new ventures, and make informed investment decisions. By understanding consumer preferences and market dynamics, investors can identify lucrative investment opportunities and mitigate risks.

성공적인 소비자 시장 조사를 위한 중요한 성공 요인

소비자 시장 조사에서 의미 있는 결과를 얻으려면 신중한 계획과 실행이 필요합니다. 고려해야 할 몇 가지 중요한 성공 요인은 다음과 같습니다.

• 품질 데이터 수집: 수집된 데이터의 품질은 연구 결과의 타당성과 신뢰성에 큰 영향을 미칩니다. 설문조사, 인터뷰, 포커스 그룹과 같은 엄격한 데이터 수집 방법을 사용하고 대표 표본 크기를 보장하는 것은 소비자 행동과 태도에 대한 정확한 통찰력을 얻는 데 중요합니다.
  
• 효과적인 분석: Analyzing research data effectively requires robust analytical techniques and tools. Whether quantitative analysis using statistical methods or qualitative analysis using thematic coding, applying appropriate analytical approaches helps uncover meaningful patterns, trends, and correlations in the data.
  
• 실행 가능한 통찰력: The ultimate goal of consumer market research is to generate actionable insights that drive business decisions. Presenting research findings, concisely, and actionable, accompanied by recommendations and implications for decision-making, empowers stakeholders to take informed actions based on research insights.
  
• 지속적인 학습: Consumer preferences and market dynamics evolve over time, requiring businesses to continuously monitor and adapt their research strategies. Embracing a culture of constant learning and iteration and leveraging feedback from research findings to refine strategies and approaches ensures research efforts remain relevant and impactful in an ever-changing market environment.

SIS International의 소비자 시장 조사 서비스의 기대 효과

SIS는 대상 고객과 시장 역학을 이해하려는 기업에 실행 가능한 통찰력과 실질적인 결과를 제공합니다. SIS International의 소비자 시장 조사 서비스를 통해 기업이 기대할 수 있는 예상 결과는 다음과 같습니다.

• 포괄적인 통찰력: SIS 국제 conducts in-depth research to provide businesses with extensive insights into consumer preferences, behaviors, and trends. We deliver a holistic understanding of the target market and key drivers influencing consumer decisions.
  
• 전략적 권장사항: SIS offers recommendations tailored to the business’s objectives and market context. We provide actionable insights that inform strategic decision-making and drive business success.
  
• 경쟁 정보: We help businesses gain a competitive edge by providing insights into competitor activities, market positioning, and emerging trends.
  
• 시장 검증: Before launching new products or entering new markets, businesses can rely on SIS International’s market validation services to assess market demand, viability, and potential barriers to entry.
  
• 고객 세분화: SIS International helps businesses segment their target audience based on demographic, psychographic, and behavioral attributes.
  
• 측정 가능한 영향: Our experts are committed to delivering measurable impact and tangible outcomes for their clients. Through rigorous performance tracking, monitoring, and evaluation, SIS International ensures that its consumer market research services drive value in terms of revenue growth, market share expansion, and competitive differentiation.

소비자 시장 조사 솔루션

Consumer Market Research can help these businesses by uncovering the needs of a prospective target market. Companies can use market research to test opinions, attitudes, usage, and behaviors.

They can also use it to gain insight into the competition or new opportunities. Market research helps firms to gauge the thought processes of the consumer. Analysts use several methods, including the following:

• 포커스 그룹: Researchers can conduct focus groups as a type of qualitative research. They gather a group of people and ask them about their attitudes toward a product, concept, or idea. The focus group format has several advantages. It’s a low-cost method, and candidates are more likely to be forthright. It is handy for project evaluation and needs assessment purposes.
  
• 심층 인터뷰 또는 일대일 인터뷰: Market researchers use this tool to collect data from consumers of rival products, when their client needs an expert opinion, when gauging high-level executives, business owners, and critical opinion influencers, and for community leaders, specialists, and technicians. In-depth interviews help gain insights from experts on any delicate topic.
  
• 온라인 비디오 인터뷰: Researchers can now use FaceTime, Skype, and similar platforms to interview participants. Video interviewing offers a real-time connection. It is cost-effective. Thus, researchers can increase the variety of samples. Online interviews work well as a complement to face-to-face interviews.
  
• 전화 인터뷰: Researchers carry out telephone interviews over the phone as their name suggests. They can use them as in-depth interviews using a topic guide. Researchers also use telephone interviews for quantitative research. They can conduct the interviews via a CATI (Computer Aided Telephone Interviewing) system. This method allows the researcher to upload responses right away for analysis.
  
• 온라인 설문조사: Researchers favor this method for many reasons. It’s easy to profile prospective respondents to ensure they’re right for the survey. It’s also a cost-effective method. Researchers can cross-link the information received with qualitative data. Online surveys also make it easy to interview hard-to-reach respondents.

우리가 하는 일

Since 1984, we’ve specialized in essential areas of consumer products, electronics, energy, cosmetics, pharma, automotive, travel, and more. Through advanced Global Market Research, our business allows companies to connect with and retain their target customers.

우리는 현대 비즈니스 환경을 탐색하는 것이 복잡하다는 것을 알고 있습니다. 우리의 정교한 연구 방법론, 데이터 및 인텔리전스 분석, 끊임없이 변화하는 시장, 문화, 소비자 사고방식에 대한 탁월한 통찰력은 귀사에 변화를 가져올 수 있으며 이 새롭고 도전적인 시대에 귀사가 성공할 수 있는 위치에 설 수 있습니다.

Technological advancements and changing customer demands have required businesses around the globe to evolve instantaneously to keep pace and remain relevant. SIS is ever-vigilant to changing trends and times. The next generation has its ideas and requirements, which must be addressed by companies serious about survival in this millennium. Allow SIS International Research to be your bridge to better business in this time of incredible opportunity.

SIS는 소비자 조사를 위해 광범위한 산업을 다루고 있습니다.

온라인 포커스 그룹은 응답자와 진행자가 오디오, 비디오 또는 채팅을 통해 주제에 대해 토론하는 방법입니다. 고객도 실시간으로 관찰할 수 있습니다. B2B 전문가들은 바쁘기 때문에 이 방법이 더 편리할 수 있습니다.

온라인 포커스 그룹의 또 다른 장점은 광범위한 지역에 걸쳐 응답자를 모을 수 있다는 점이며, 이는 전문화된 틈새 산업에 특히 도움이 될 수 있습니다. 온라인 그룹은 질적 통찰력을 생성하는 비용 효율적이고 편리하며 효율적인 방법이 될 수 있습니다.

Need more information about Consumer Market Research? Contact us now

뉴욕에 있는 우리 시설 위치

11 E 22nd Street, Floor 2, New York, NY 10010 전화: +1(212) 505-6805

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SIS 인터내셔널 소개

SIS 국제 정량적, 정성적, 전략 연구를 제공합니다. 우리는 의사결정을 위한 데이터, 도구, 전략, 보고서 및 통찰력을 제공합니다. 또한 인터뷰, 설문 조사, 포커스 그룹, 기타 시장 조사 방법 및 접근 방식을 수행합니다. 문의하기 다음 시장 조사 프로젝트를 위해.

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