금융 서비스 산업 시장 조사

The financial services industry is at a turning point – and financial services industry market research is critical for companies looking to stay competitive, anticipate trends, and unlock new growth opportunities.

Why Financial Services Industry Market Research Matters

Market research helps financial institutions:

✅ Understand customer expectations and evolving financial needs.
✅ Monitor competitors and benchmark performance.
✅ Navigate regulatory changes and compliance challenges.
✅ Identify investment and expansion opportunities in emerging markets.
✅ Leverage technological advancements to enhance customer experiences.

Key Trends in Financial Services Industry Market Research

1. Digital Transformation and FinTech Disruption

Technology is revolutionizing financial services. AI-powered robo-advisors, blockchain for secure transactions, and mobile banking apps are changing how consumers interact with financial institutions. Banks and financial firms must embrace digital innovation or risk falling behind.

🔹 Key Digital Trends:

• AI-driven chatbots and virtual assistants for customer service.

• Robo-advisory platforms offering automated financial planning.

• Blockchain technology for secure, transparent transactions.

• Contactless payments and mobile-first banking experiences.

2. The Rise of Open Banking and API Integration

Consumers demand seamless banking experiences. Open banking and API-driven financial ecosystems allow third-party providers to develop innovative financial products and services.

✅ Benefits of Open Banking:

• Faster, more personalized financial services.

• Secure data-sharing between institutions for enhanced decision-making.

• Greater competition, leading to better financial products for consumers.

3. Shifts in Consumer Behavior and Expectations

Customers today expect on-demand, frictionless financial services. Market research reveals a growing demand for:

• Personalized financial solutions tailored to individual needs.

• Sustainable and ethical banking options.

• Real-time access to financial insights and account management.

4. Cybersecurity and Data Privacy Regulations

With the rise of digital finance comes the increasing risk of cyber threats. Market research highlights growing investments in fraud detection, biometric authentication, and regulatory compliance to ensure financial security.

💡 Key Areas of Focus:

• AI-powered fraud detection systems.

• Multi-factor authentication (MFA) for secure transactions.

• Regulatory frameworks like GDPR and CCPA shaping data privacy.

5. Growth of Alternative Financial Services

Traditional banking is no longer the only option. Peer-to-peer (P2P) lending, decentralized finance (DeFi), and non-traditional banking models are gaining traction, offering consumers more financial choices.

🚀 새로운 트렌드:

• Buy Now, Pay Later (BNPL) solutions reshaping credit markets.

• Cryptocurrency and DeFi platforms challenging traditional banks.

• Embedded finance, where financial services are integrated into non-financial platforms.

소매 금융

소매 금융 시장은 접근 가능한 은행 서비스 제공에 더욱 중점을 두고 있습니다. 기업들도 고객 관계 관리에 더 많은 관심을 기울이고 있습니다. 또한 성장을 주도하는 것은 모바일 및 인터넷 뱅킹 서비스의 도입입니다.

모바일 결제

Mobile payments first came into demand in 2014 with the introduction of Apple Pay on iPhones. Android Pay, Samsung Pay, and Microsoft Wallet soon followed, and competitors lost no time rolling out mobile wallet platforms of their own. 

Issuers must now provide these new forms of payment in a challenging marketplace. The stakes are also higher. The average data breach now costs around $4 million. The General Data Protection Regulation (GDPR) will likely increase this cost.

리스크 관리 연구

현대 세계에는 여러 가지 과제가 있습니다. 이러한 과제에는 테러, 사이버 범죄, 지정학적 충격, 극심한 기후 현상 등이 포함됩니다. 비즈니스에도 큰 변화가 일어나고 있습니다. 규모, 경험 및 규모는 더 이상 회사 성공의 유일한 예측 변수가 아닙니다. Airbnb, Uber 및 기타 신규 진입자가 대규모 경쟁자를 몰아내고 있습니다. 기업은 실패를 방지하기 위해 새로운 운영 방법을 찾아야 합니다.

금융 분야의 디지털 트렌드 상승

AI and the blockchain continue to disrupt the financial services industry. These trends will impact the marketing, sales, wealth management, investment, and compliance sectors. Businesses are in a critical phase. Companies are moving towards real growth in cognitive computing.

신용카드 시장조사

In recent times, the market has seen the launch of several brand-issued credit cards. Examples include The Uber Visa and Amazon Prime Rewards Signature Visa card. Another brand issued card is Starbucks Visa. If rewards are good enough, clients will usually sign up. Retailers often view a branded card as a way to capitalize on customer loyalty. Soon, analysts expect more brands will launch their cards.

금융 자문가, 투자자

전체 금융 자문 산업이 더욱 복잡해지고 있습니다. 퇴직 계획은 확정 혜택 모델에서 멀어지고 있습니다. 근로자의 퇴직 자금을 조달하기 위한 확정기여형 제도가 이제 표준이 되었습니다. 재무 설계사는 개인과 그 배우자를 위한 계획을 세워야 합니다. 그들은 또한 고객의 대학생을 위한 재정 계획도 다루어야 합니다.

Investors may see faster growth in the US economy due to the recent cuts in taxes and public spending. These measures can also halt economic expansion if they do not bring about gains in productivity. Experts expect emerging market growth to quicken, particularly in Europe.

Final Thoughts from Ruth Stanat, CEO of SIS International Research

그만큼 financial services industry is evolving faster than ever. Companies that rely on outdated models and slow adoption of technology risk falling behind. Market research isn’t just an option—it’s a necessity for financial institutions looking to stay competitive.

~에 SIS 국제 연구, we provide comprehensive financial market intelligence, competitive benchmarking, and strategic foresight to help financial firms navigate industry disruptions and seize new opportunities.

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