ATM 시장 조사

ATM(현금자동입출금기)이 등장한 지 약 40년이 지났습니다. 수년에 걸쳐 고객과 금융 기관의 변화하는 요구를 충족하기 위해 점점 더 정교한 기술이 개발되었습니다.

Recent projections show that the amount of ATM’s worldwide will surge significantly over the next few years. In 2012 alone, more than 180K new units were deployed globally, a jump of 8% over the previous year. The Asia-Pacific region showed the most substantial growth at 13%, while Latin America continues to lag with the least significant advancement. The most robust growth is in the independent market with mobile ATM Services providing much of the increased revenue.

In the United States, financial institutions have generally awarded their ATM business to a handful of American-based manufacturers such as NCR, Diebold, and Triton. Predictably, overseas ATM companies have sought to create inroads into this lucrative market with varying degrees of success. Companies such as the Korean-based Nautilus Hyosung have, so far, found most of their success in supplying stand-alone ATM’s to independent retailers, kiosks, and convenience-oriented stores. Despite continued efforts, it has been difficult for manufacturers beyond U.S. shores to earn the trust and break into the lucrative market established financial institutions provide. GRG has improved it’s odds by using parts familiar to domestic maintenance firms, unlike most Asian manufacturers who use their parts. Enhanced service and maintenance contracts also enhance GRG’s prospects of securing desirable deals. This recognition of the replacement market is just one example of a foreign firm finding a way to fill a niche need in an established market slow to embrace outsiders.

다른 사람들은 서비스만으로는 대부분의 국제 제조업체가 미국에서 추구하는 진지한 진출을 제공할 수 없다고 주장합니다. 실제로 결론은 가격이 될 수 있습니다. 그러나 Wincor와 같이 확고한 유럽 기업의 경우 낮은 가격대를 제공하더라도 더 안정적이고 오랫동안 지속되어 온 미국 은행 기관에서는 아직 "완벽한 수준"에 도달하지 못했습니다.

몇몇 선수들…

Korean-based Nautilus Hyosung (NH) is undoubtedly a juggernaut among overseas companies looking for a foothold in the U.S. At present, NH has secured more than 70% of the ATM market in the independent sector and its more advanced machines are seen positively by U.S. banking institutions. In 2011, Citibank announced its intentions to employ envelope-free machines manufactured by NH in its ATM network.

In addition to the U.S., NH has also established itself considerably in South and Central America, Europe, China, and Australia. Known for their cash-distributing mechanisms and card processing reliability, NH cash dispensers are highly regarded as durable and reliable. EMC and Telecom certifications have allowed NH to meet the varying safety standards of countries across the globe.

NH originally partnered with Tranax, a U.S.-based company, but in 2007, they parted ways. NH has not looked back, continuing the upward movement they have worked hard to achieve in the U.S. Market. Most would be hard-pressed to deny that NH has made definite inroads towards competing with companies such as NCR and Diebold.

Established as the leader in global financial technologies, Duluth, Georgia-based NCR continues to meet the changing needs of financial, retail, healthcare, travel, entertainment, and public sector companies worldwide.

Recently, NCR debuted innovative technological developments that allow customers to interact visually at an ATM with ‘live’ bank tellers in remote locations. Their APTRA Interactive Teller system allows banks to expand their hours of availability by enabling customers to speak with a teller directly from the ATM. This allows for quicker transactions, improved sales, and enhanced revenue growth.

Partnering with Utah-based uGenious Technology, two-way video conferencing has been incorporated into NCR’s SelfServ 32 ATM. This emerging technology allows banks to extend their hours, and create “footprint branches” with bill paying, account and loan initiating, and intelligent depositing. More importantly, by inaugurating such a service, NCR maintains the personal connection that customers appreciate on a human level and where convenience and security is are concerned. According to NCR, “More than 1300 financial institutions in more than 130 countries worldwide,” have purchased NCR SelfServ ATMs.

A powerful presence in the ATM industry, Diebold has been in business for over 150 years. Based in Green, Ohio, Diebold has 16,000 employees and operates in over 90 countries. In 2012, the company reported revenues in excess of $3 billion. Diebold enjoys the reputation of being a particularly customer-oriented business, offering a high level of support for its services and products. In recent years, they have won awards for security system integration and call center excellence.

In February of this year, Diebold and Cincinnati-based Fifth Third Bank introduced the nation’s first Mixed Media Deposit Automation Terminal on the banks Madisonville, Ohio campus. Already known for their Opteva 700 Series ATMs, the new mixed media module allows Diebold ATMs to accept deposit bundles of cash or checks quickly and efficiently without sorting. Fifth Third has 2600 ATMs distributed in 12 states and is the first in the country to offer this service.

Some feel it has been a mistake for NCR and Diebold to ignore the ISOs. Others counter that insufficient money is on that end of the ATM spectrum to make it worthwhile for the larger firms.

독일에 본사를 둔 Wincor Nixdorf는 고객의 '소비자 대면 운영'을 향상시키도록 설계된 기술을 개발하여 은행 및 소매점에 IT 솔루션을 공급합니다. 이를 위해 하드웨어 및 소프트웨어 솔루션과 함께 IT의 통합 및 지속적인 운영을 제공합니다.

Earlier this year, Wincor Nixdorf unveiled the tablet-based Beetle Mobile POS Solution at Euroshop. Tailored for the retail setting, the tablet operates on Android and Windows 8.1 platforms. It can be utilized as a customer service station or mobile payment device with the typical scanning modules and cash drawer. Beetle Mobile POS allows for mobile and cashless payment using either magnetic stripe or chip. It meets existing EMV requirements and PCI standards.

Wincor Nixdorf의 AEVI PAY는 라우팅, 전환, ATM 거래 승인 등 다양한 제조업체의 결제 단말기를 작동할 수 있는 기능을 EFTPOS 장치에 연결합니다. 회사는 2012년에 $780백만의 매출을 보고했습니다.

Headquartered in Guangzhou, China, GRG is China’s number one ATM Supplier and a top six competitor globally. Their core technologies include bill identification, high-speed bill processing, and encryption. GRG has developed ATMs for retail and financial institutions in business for over twenty years. In addition, the company produces AFC (Automatic Fare Collection) machines for subway and railway systems, plus cash processing and currency recognition equipment modules and systems. GRG products are used in over 70 countries. 100K GRG machines serve over 10-million people daily.

GRG initially focused on developing nations, facing the same difficulties other international manufacturers have faced infiltrating the U.S. market. GRG has distinguished itself by developing an ‘equipment plus’ service, not only selling but servicing its machines as well. This service includes handling, monitoring, and servicing rear-end software. The company prides itself on a record of zero disputes for intellectual properties.

Is there room for more ATM manufacturers in the U.S.? Brazilian-based ATM manufacturer Itautec is counting on it. This $1-billion electronic and technology company employs 6,000 people worldwide and has recently enjoyed double-digit sales growth in Africa. It is the number one provider of ATMs in Brazil.

Itautec has spent a good deal of time developing its machines in the sometimes insular world of Brazilian banking. This unique environment led to great innovation as Itautec developed machines custom-made for the clients it served. Today, its equipment is considered to be “high-performing, advanced, and XFS-compliant.”

In the U.S., Itautec has made inroads by developing markets with American Air Force bases and casinos. Now, they hope to take lessons learned and expand their business into larger financial institutions in the U.S. This is a challenge that faces all overseas manufacturers trying to work their way into the lucrative financial institutions in America, and Itautec is determined to meet it.

세계 각국 …

North America has the lion’s share of the ATM market, followed by Europe. Today, rapid growth in these areas has slowed down. A good deal of the business remaining in these markets involved replacing older units and upgrading terminal specs in existing units. Many manufacturers who had their sights set on wooing America are now turning to developing and emerging areas such as the Asia Pacific, Africa, and the Middle East.

The Indian ATM industry has grown tremendously in recent years. Growing income, economic development in urban centers, and a movement away from class banking to mass banking have been the main impetus for the growth. It is estimated that India will require an additional 77K machines by 2020. Future changes will likely be shaped by white-label ATM’s regulatory changes concerned with financial inclusion.

With a vast segment of India’s population still underbanked, the Reserve Bank of India is now urging financial institutions to have vision beyond the urban population centers. This is a tough sell, as financial institutions ordinarily create new branches and install ATM’s in populous areas because it is cost-effective and requires less infrastructure. The vast market beyond the major urban centers remains underserved and also remains a potentially lucrative market waiting to be catered to.

은행, 비트코인 및 그 이상:

비트코인은 익명의 개발자인 사토시 나카모토(Satoshi Nakamoto)가 2009년에 오픈 소스 소프트웨어로 도입한 P2P 결제 시스템이자 디지털 통화입니다. 암호화폐를 사용하여 화폐 생성 및 전송을 제어하는 암호화폐입니다.

비트코인은 참가자가 거래 수수료와 새로 발행된 비트코인에 대한 대가로 지불을 확인하고 기록하는 채굴이라는 프로세스에 의해 생성됩니다. 사용자는 지갑 소프트웨어나 개인용 컴퓨터, 모바일 장치 또는 웹 애플리케이션을 사용하여 비트코인을 보내고 받습니다. 비트코인은 채굴을 통해 획득하거나 제품, 서비스 또는 기타 통화로 교환하여 획득할 수 있습니다.”

Lamassu가 제조한 미국 최초의 비트코인 ATM은 뉴멕시코 주 앨버커키의 한 시가 상점에 설치되었습니다. 이 기계를 활용하려면 사용자는 휴대폰에서 QR 코드를 스캔하여 ATM에 비트코인을 보낼 위치를 알려줍니다. 그런 다음 현금이 삽입되고 비트코인이 고객의 디지털 지갑으로 전송됩니다. Lamassu는 거래로 이익을 얻는 것이 아니라 기계 판매로 돈을 버는 것입니다.

최신 속보: (2014)

5번째 은행(FITB)는 Phoenix Interactive Design과 제휴하여 Diebold의 단일 스로트 혼합 매체 예금 ATM을 사용하는 세계 최초의 은행이 되었습니다.

Before any mainstream proliferation of such machines, the legalities of cryptocurrency will need to be ironed out. Meanwhile, machines continue to surface in Austin, Las Vegas, and elsewhere. BitAccess, a Canadian startup, has reported daily transactions of up to $10K in Montreal and Toronto.

2014년에는 ATM에 비트코인과 듀얼 캐시 메뉴가 등장할 것으로 예상됩니다. ATM에서 제공되는 비트코인 선불 카드도 볼 수 있을 것으로 예상됩니다. 프라하에서는 General Bytes가 500개의 비트코인 ATM을 가지고 미국에 진출할 것으로 보입니다. 이 기계의 가격은 $3K보다 저렴하며 Android 운영 체제를 사용하여 자체 컴퓨터에서 작동됩니다.

In January 2014, the Financial Crimes Enforcement Network clarified that bitcoin miners and investors will not be regulated by the US Treasury and will not need to register with the government. Bitcoin’s value is often difficult to decipher, and fluctuating prices since its introduction have made it a rather volatile denomination.

비트코인 게시판: 2014

주요 비트코인 거래소인 MtGox는 "사이트와 사용자를 보호하기 위해" 거래를 종료한다고 발표했습니다. 이 성명은 MtGox 웹사이트에 게시되었으나 이후 공백으로 사라졌습니다. MtGox가 파산 직전에 있을 수 있다고 믿어집니다.

새로운 기술 …

일본 OKI Corporation은 최근 ATM을 사용하는 ATM 설치 및 개시를 발표했습니다. 지정맥 인증 기술. The ATM was placed at the Bank of Lanzhou in China (Gansu province). The ATM is the first of its kind to be deployed in China. OKI hopes to distribute more of the machines globally, capitalizing on a worldwide need to prevent identity fraud and forgery. In China, the demand for such a product is clear as there is a growing demand for increased security and safety.

OKI’s new ATM is based on their ATM-Recycler G7. The finger vein authentication module was developed in conjunction with OKI by Mofiria Corporation. The module operates quickly and is more effective than devices that merely scan the finger’s surface. The Bank of Lanzhou, impressed with OKI’s ATMs, now has the finger vein authentication modules in a “trial run” period. If successful, look for OKI to market the machine in overseas markets.

비디오 토퍼

Look no further than the ATM itself for ISOs and FIs seeking new advertising and branding outlets. Video Toppers are bringing new business, awareness, and enlightenment to customers while they transact. In a society that is based on video imagery, incorporating video advertising and messaging at the ATM seems natural. It’s more affordable now, too. Initially over $1K, a good display monitor can be obtained for as little as $300. Marketing teams can update remotely, too, to keep messages fresh and effective.

The machines can be “wrapped” in imagery and textual advertising, maximizing their potential as branding vehicles. Advertising and messaging can even be imprinted automatically on receipts.

탭앤고 기술

Consumers may soon leave debit and credit cards at home. With Tap ‘n’ Go technology, one simply waves their cell phone in front of the product they wish to buy and a small microchip-imbedded sticker on the phone logs the purchase. Funds are then withdrawn directly from a checking or savings account, and an instant balance update is issued to the purchaser to assess their financial status.

이는 빠르게 확산되고 있으며 언젠가는 카드 사용을 능가할 수도 있습니다. Tap 'n' Go는 사기를 줄이고 신원 도용을 줄입니다. 마이크로칩에는 개인 정보가 없습니다. 사업주는 규제되지 않은 교환 수수료를 피하여 비용을 절약할 수도 있습니다.

변화, 우려, 그리고… 기회 영역

EMV 구현

New EMV standards have instigated big changes, requiring thousands of machines to be refitted with new Card Readers and cards affixed with chips in order to be operative and pass a new world standard for ATMs. Unfortunately, some older machines cannot be upgraded and must be replaced outright.

The Durbin Amendment and the “swipe fee” controversy have put a crimp in the ATM industry’s implementation schedule. As the liability shift deadlines draws nearer, some merchants are souring on EMV for myriad reasons, including cost, fraud prevention worries, and debit routing concerns. Some feel clients may be increasingly subject to liability and that some form of coverage may be necessary, which is a big concern for ISOs.

이제 이 글로벌 시장에서는 돌아갈 수 없습니다.

직불카드 스와이프 수수료

The Federal Reserve Board has finally ruled on Debit card swipe fees. Merchants’ and retailers’ fees paid to large banks will now be capped at 21 cents. The long-standing fight has seen credit unions and banks battle retailers in a conflict that has been highly politicized for months.

선불 문제

Though the back-and-forth bickering over prepaid card fees has calmed down recently, there is still uncertainty. Employers continue to debate prepaid’s profit and loss projections.

환경적인 우려

종이 없는 거래를 장려하는 것은 여전히 중요한 노력으로 남아 있습니다. 전표와 봉투의 사용을 중단하면 고객의 은행 업무 절차가 단순화될 뿐만 아니라 환경에도 도움이 됩니다. 2011년 한 해에만 ATM 기기에서 1,500미터톤의 종이 봉투가 사용된 것으로 추산됩니다.

ADA(미국 장애인법)

The ADA has definitely caused some upheaval in the ATM industry, as thousands of ATMs across the nation needed refitting or outright replacement. The changes center on accessibility concerns, as machines are adjusted and redesigned to meet audio and height requirements. Of course, these changes are monumentally expensive.

Still, some feel it will pay off in the long run. In addition to better serving Americans with disabilities, a noble pursuit in its own right, the ‘boomer’ population is aging and will need easy access to ATM services as the years go by.

앞으로의 전망…

Financial institutions will attempt to prepare consumers for a new kind of ATM interaction in 2014. Customers know all about ATMs and cash, but they must be educated on everything else ATMs can do. We’ll see the emergence of less typical ATM services such as bitcoin distribution, prepaid cards, and even virtual storefronts.

Some say major hacking operations will occur similar to the Target debacle, as the U.S. remains one of the last holdouts regarding magnetic striped cards. ATM operators will continue to prepare for the EMV age, but it’s not here yet.

PCI, EMV 및 Windows 7 규정 준수가 새로운 긴급 상황으로 떠오르면서 올해 ATM 보안이 최우선 과제가 될 것입니다. 업계 규정을 넘어서 금융 기관은 추가적인 사기 방지 보호 기능을 제공하기 위한 보안 조치를 지속적으로 개발할 것입니다.

New regulations and EMV implementation will undoubtedly cost a lot. At the same time, opportunities exist for revenue generation through branding, no-surcharge networks, and maximized ATM functionality.

마케팅 관점에서 보면 2014년에는 프로모션과 수익을 촉진하기 위해 ATM이 도입될 것입니다. CRM 통합을 통해 특화된 인센티브와 제안을 통해 고객에게 보다 친밀한 일대일 마케팅이 가능해집니다. 더욱 정확한 분석은 은행이 고객을 진정으로 이해하고 고객에게 새로운 상품과 서비스를 더 빠르고 효과적으로 제공하는 데 도움이 됩니다.

Customer access to cardless mobile cash will definitely impact the ATM industry now and in the future. It will eliminate royalties and fees paid to Mastercard and Visa and allow for ATM use without the issuance of any association-branded card.

As common data and software assets are increasingly shared, the ultimate goal will be consistency, options, and ease-of-interaction for customers. Financial Institutions that reliably deliver on these fronts will have the best chance to distinguish themselves from the rest of the pack.

ATM은 곧 자체 기술 문제를 자체 진단하여 기술자가 어떤 기계를 교체하거나 서비스해야 하는지 정확히 찾아낼 수 있게 될 것입니다.

주변기기 앱은 복권, 선불 분, 청구서 지불 등과 같은 기능을 모바일 장치에 추가하여 계속해서 확산될 것입니다.

The bank cards we’re familiar with may soon be a thing of the past as our Apps and phones utilize QR Codes to pre-staging withdrawals and otherwise make our ATM experiences easier and happier.

머지않아 소비자들이 점점 더 스마트 기기를 사용하여 모바일 결제를 함에 따라 ATM 자체도 노후화될 수 있습니다.

2014년에는 Windows XP 지원이 종료되고 Windows 7이 주류로 등장합니다.

With an economy that stubbornly remains sluggish and increased regulatory demands, out-of-network fees will continue to climb, and customers will continue to use self-service banking and seek out fee-free opportunities. Some believe that by nurturing innovation and implementing pricing strategies that meet customers’ desires for affordable self-service banking, greater success will result in the long run. In line with that, self-service will have to do more, in more places, and become the accepted way that banks do business.

This year, check and cash deposits will be loaded onto prepaid ATM cards. For those who lose their debit card, emergency services will provide a code that tells an ATM to issue a temporary replacement card.

Lottery tickets, PIN-less transactions, cell-phone interaction, cardless transactions … 2014 is the year that all the things that have been talked about become reality. Increasing opportunities and rapidly developing technologies paint a picture of a positive future that is available for the taking.

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