B2B 전자상거래 시장조사

Through B2B e-commerce market research, businesses gain the actionable insights needed to refine their platforms, enhance user experiences, and stay ahead of industry trends.

How do businesses optimize their online sales strategies in an ever-expanding digital marketplace? B2B e-commerce market research provides insights into buyer behavior, emerging trends, and competitive dynamics in this rapidly growing sector.

What Is B2B e-Commerce Market Research?

B2B e-commerce market research analyzes data to understand the dynamics of the B2B online sales ecosystem. It focuses on uncovering insights into buyer behavior, industry trends, technological advancements, and competitive landscapes specific to the digital business-to-business environment.

Unlike traditional market research, B2B e-commerce market research delves into the unique challenges and opportunities of selling online to businesses. It addresses key areas such as:

• Buyer Preferences: How do businesses make purchasing decisions online? What features and functionalities do they prioritize on e-commerce platforms?
• 기술 통합: Which tools and technologies drive innovation in the B2B e-commerce space?
• 시장 기회: What industries or regions offer the most growth potential for B2B e-commerce platforms?

Why Do Businesses Need B2B e-Commerce Market Research?

B2B e-commerce market research equips organizations with the insights to navigate the current business landscape, ensuring their platforms and offerings remain competitive and aligned with customer needs.

Optimizing Platform Design and Functionality

An effective e-commerce platform must cater to the specific needs of B2B buyers. Research identifies which features are critical, such as:

• Customizable catalogs and bulk pricing options.
• Integration with ERP and CRM systems.
• Advanced search and filtering capabilities.

시장 기회 식별

B2B e-commerce market research helps businesses identify underserved segments, emerging trends, and geographic regions with high growth potential. For example, companies can explore:

• The rising adoption of mobile commerce in developing regions.
• The growing demand for eco-friendly products among corporate buyers.
• Opportunities to serve niche industries, such as specialized manufacturing or healthcare.

Staying Ahead of Competitors

Research enables businesses to benchmark their performance against competitors and identify areas for differentiation. Companies can position themselves more effectively in the market by analyzing competitors’ offerings, pricing models, and customer engagement strategies.

Techniques for Effective B2B e-Commerce Market Research

To maximize the potential of B2B e-commerce, businesses need to employ robust research techniques that provide actionable insights. The following methods are central to effective B2B e-commerce market research:

1. Customer Surveys and Questionnaires

Surveys help businesses understand buyer expectations, preferences, and pain points in the purchasing process.

2. 심층면접

One-on-one interviews with key stakeholders provide qualitative insights into complex buying behaviors and platform requirements. These interviews often uncover nuanced challenges and opportunities.

3. Competitor Analysis

Understanding competitors’ offerings is essential for differentiation. This includes analyzing their platform functionalities, pricing structures, and customer engagement strategies.

4. Behavioral Analytics

Tracking user behavior on existing e-commerce platforms provides data on how buyers interact with features such as search filters, checkout processes, and product recommendations.

5. Social Listening and Online Forums

Monitoring discussions on social media and industry-specific forums can highlight emerging trends, common pain points, and customer expectations in the B2B e-commerce space.

6. Focus Groups

Engaging small groups of B2B buyers in structured discussions provides direct feedback on platform designs, marketing strategies, and service offerings.

Ecommerce Market Research: B2B vs B2C

B2B e-commerce market research differs significantly from B2C as decision-making is done through a systematic research process based on a team of experts. While just one consumer typically makes B2C purchases.

This means that B2B market research must take into account each team member’s different needs and concerns and how they influence the final decision. Likewise, B2B e-commerce market research considers the supply chain, a long network of intermediaries that includes distributors, wholesalers, retailers, and resellers, among others.

결과적으로 B2B 전자상거래 시장 조사는 일반적으로 B2C 시장 조사에 비해 복잡하며, 팬데믹 기간 동안 신기술의 출현과 소비자 선호도의 변화로 인해 도매업체의 디지털 환경으로의 전환이 가속화되었습니다. 이 시나리오는 AI 및 머신러닝(ML)을 기반으로 한 전자상거래 분석을 기반으로 실제 매장 모델에서 디지털 혁신으로 빠르게 전환해야 하는 시장 조사 전문가에게 기회와 과제를 제공합니다.

기회와 도전

The B2B e-commerce market has improved customer experience as a result of technological proliferation, such as cloud computing and AI. For this reason, market research should adopt new approaches and leverage innovative technologies to keep up with industry technological advances.

기회

• AI는 B2B 전자상거래 시장 조사에 영향을 미칠 것입니다.. 글로벌 B2B 전자상거래 시장 조사 전략가는 기계 학습과 AI를 활용하여 B2B 시장에서 소비자 의도의 동인을 더 잘 이해할 수 있습니다.
• 시장 조사원은 파괴적인 디지털 기술을 활용할 수 있습니다. 보다 정확한 데이터를 얻기 위해 공급업체, 전문가, 도매업체, 리셀러 및 모든 이해관계자와 연결합니다.
• ML 알고리즘 활용 과거의 비정형 데이터를 분석하고 미래 시장 동향을 예측합니다.

다가오는 모든 변화에도 불구하고 B2B 전자상거래 시장 조사의 기반은 여전히 견고하며 포커스 그룹, 의사결정자 인터뷰, 공동 창작 세션, 비디오 인터뷰, 이메일 설문조사 등 현재의 조사 방법을 기반으로 할 것입니다. 업계 전문가들과 지식을 공유하는 것입니다.

도전 과제

• 양질의 고객 데이터 부족. Due to the smaller number of buyers and the specialized nature of services, a shortage of quality customer information hinders personalization efforts.
• 새로운 연구기술의 신속한 도입. B2B 거래가 더욱 스마트해지고 복잡해짐에 따라 급속한 기술 발전이 점점 더 중요한 역할을 하게 될 것이며, 시장 분석가는 이러한 급격한 변화를 따라잡기 위해 새로운 분석 도구에 의존해야 할 것입니다.
• 데이터 제한. Many governments worldwide are amending and strengthening their data security and privacy protection laws as part of their efforts to build consumer trust in B2B e-commerce platforms.

동향

B2B 전자상거래 시장 조사의 기회와 과제를 기반으로 예상되는 추세는 다음과 같습니다.

• AI 및 ML 사용 증가 since they are game-changer technologies revolutionizing the business environment.
• 데이터 기반 의사결정 is becoming increasingly prevalent in business, and market research is key in providing the data needed to support these decisions.
• Market researchers use 통찰력을 얻기 위한 빅데이터 고객 행동과 선호도를 분석하고 B2B 전자상거래의 미래 시장 동향을 예측합니다.
• 더 많은 기업은 모바일 장치에서 데이터 수집 및 분석 더 많은 고객이 모바일 장치와 소셜 미디어를 사용함에 따라 고객 행동과 선호도에 대한 통찰력을 얻을 수 있습니다.
• 점점 더 의존하는 기업 의사결정을 위한 실시간 데이터 빠르게 변화하는 시장 상황에 적응할 수 있습니다.

주요 선수

글로벌 B2B 전자상거래 시장의 주요 업체들은 향후 몇 년 동안 같은 수준을 유지하고 비즈니스 시장 점유율을 높일 것으로 예상됩니다. 시장 리더 중 일부는 다음과 같습니다.

• 아마존
• DIY무역
• 알리바바
• 중국아세안무역.
• 낙천
• 월마트
• 이베이
• 메르카테오
• 글로벌 소스
• 인도마트

지역전망

Asia Pacific (APAC) has established itself as one of the leading regional markets for B2B e-commerce, and APAC is expected to remain the leader in the sector. However, North America is expected to exhibit strong growth, and most of the market research will be done in this region due to the presence of major B2B companies and business consulting firms.

주요 시사점

B2B 전자상거래는 비즈니스에 상당한 기회를 제공하는 빠르게 성장하는 시장입니다. 컨설팅 회사와 B2B 기업은 B2B 시장의 고유한 특성을 이해하고 최첨단 디지털 도구를 연구에 활용함으로써 정보에 입각한 비즈니스 결정을 내리고 시장에 맞는 마케팅 전략을 통해 B2B 전자상거래 공간에서 성공할 수 있습니다. 필요

What Makes SIS International a Leader in B2B e-Commerce Market Research?

SIS 국제 is a globally recognized authority in B2B e-commerce market research. We offer comprehensive solutions that empower businesses to thrive in the digital marketplace. 

맞춤형 연구 솔루션
SIS International customizes its research approach to align with each client’s goals and market dynamics. We help businesses explore new markets, optimize platform features, or identify emerging trends.

지역 전문성을 통한 글로벌 도달
With a presence in key markets worldwide, SIS International gives businesses a nuanced understanding of regional variations in buyer behavior, regulatory environments, and industry trends. This ensures strategies are both globally informed and locally effective.

Innovative Methodologies
SIS employs cutting-edge techniques, including behavioral analytics, AI-driven tools, and advanced segmentation methods. These methodologies enhance the depth and accuracy of insights, giving businesses a competitive edge.

Expertise Across Industries
We have extensive experience in the technology, healthcare, manufacturing, and logistics industries. This breadth of knowledge allows the firm to address these sectors’ unique challenges and opportunities.

입증된 실적
Having worked with Fortune 500 companies and emerging leaders, SIS has established itself as a trusted partner for businesses seeking to dominate their e-commerce markets.

SIS 인터내셔널 소개

SIS 국제 정량적, 정성적, 전략 연구를 제공합니다. 우리는 의사결정을 위한 데이터, 도구, 전략, 보고서 및 통찰력을 제공합니다. 또한 인터뷰, 설문 조사, 포커스 그룹, 기타 시장 조사 방법 및 접근 방식을 수행합니다. 문의하기 다음 시장 조사 프로젝트를 위해.