수라바야 시장 조사

Market research in Surabaya is vital for businesses that want to thrive in a complex and evolving marketplace

Businesses aiming to succeed in Surabaya need a thorough understanding of the market. Market research in Surabaya provides the insights needed to navigate the region’s unique challenges and capitalize on growth opportunities.

• Historic structures such as the Red Bridge, the Submarine Monument, and the Chinese Temple can be found along the Surabaya Heritage Trail
• 동남아시아에서 가장 큰 모스크 중 하나인 유명한 마스지드 알 아크바르
• 세계에서 가장 오래된 동물원 중 하나인 수라바야 동물원.
• 동남아시아에서 가장 큰 모스크 중 하나인 유명한 마스지드 알 아크바르
• 현대적인 상점과 유서 깊은 시장이 모두 있는 흥미로운 소매점과 나이트라이프 명소입니다.
• 사테, 타후 페티스, 라원(쇠고기 수프)(두부 된장)을 포함한 수라바야의 향토 요리

What Is Market Research in Surabaya?

Market research in Surabaya focuses on understanding the economic landscape and consumer behavior in Indonesia’s second-largest city, a vital commercial hub in East Java.

Key Aspects:

• Economic Context: Surabaya is a bustling trade center with significant sectors in commerce, manufacturing, and services. The city’s diverse population influences consumer preferences.
• 방법론: Both qualitative (focus groups, interviews) and quantitative (surveys) methods are employed to gather insights on local buying habits and market trends.
• 과제: Rapid urbanization and diverse demographics can complicate data collection and analysis, requiring tailored research approaches.
• 이익: Effective market research helps businesses identify growth opportunities, understand local consumer needs, and develop targeted marketing strategies that resonate with the Surabaya market.

By conducting thorough market research, businesses can better understand the needs and desires of Surabayan consumers, identify gaps in the market, and develop targeted strategies that cater to specific demographics. Market research helps address issues such as regional disparities, changing consumer habits, and emerging market opportunities. It is an essential tool for businesses to adapt and thrive in Surabaya’s evolving economy.

Why Do Businesses Need Market Research in Surabaya?

Businesses need market research to understand identify emerging opportunities, such as shifts in consumer behavior or new market segments, enabling them to stay ahead of the competition. Moreover, market research in Surabaya allows businesses to mitigate risks by providing data-driven insights that inform strategic decisions. Whether it’s launching a new product, entering a new region, or optimizing an existing business model, market research provides the foundation for success in Surabaya’s dynamic and evolving market.

수라바야에서 사업을 하면 얻을 수 있는 이점

Market research in Surabaya features the benefits of doing business in this city; they include the following:

1. 유망관광
   국내외 여행객 모두 관광 부문 성장을 위해 노력해 온 수라바야 방문을 즐깁니다. 이 도시는 역사적, 문화적 명소뿐만 아니라 해변과 산을 포함한 자연의 아름다움을 강조해 왔습니다. 이 도시는 인도네시아의 경제 및 산업 중심지이기 때문에 MICE 관광(회의, 인센티브, 컨퍼런스 및 전시회)을 홍보하기 위해 노력하고 있습니다.
2. Affordable Operational and Labor Costs
   Compared to other major cities in the area, Surabaya’s labor expenses and cost of living are often lower. Additionally, Surabaya has a sizable pool of accessible skilled personnel, which might assist in lowering labor expenses for enterprises.
3. 정부 지원
   The Surabaya administration is keen to entice international investment and make it easy for foreign enterprises to set up shop in the city. Moreover, the city has been investing in infrastructure development, which is relatively developed compared to other cities in the region.
4. 전략적 위치
   Due to its location on Java’s northeastern coast, Surabaya serves as a significant regional transportation hub. The city is well-served by a major port, an international airport, and several major motorways, making it a prime site for businesses engaged in logistics, import, and export.
5. 성장하는 소비자 시장
   400만 명이 넘는 사람들이 수라바야에 거주하고 있으며 앞으로 더 많은 사람들이 수라바야로 이주할 것으로 예상됩니다. 이제 기업은 거대하고 확대되는 소비자 기반에 접근할 수 있는 좋은 기회를 갖게 되었습니다.

Key Industries and Leading Players in Surabaya

Surabaya’s economy is diverse, with several key industries driving growth and creating opportunities for businesses. Market research in Surabaya has highlighted the importance of these industries and the leading players within them, which include:

• 조작: Manufacturing is a significant contributor to Surabaya’s economy, with companies like PT Gudang Garam Tbk and Sampoerna leading the way in tobacco and consumer goods production.
• 리테일: The retail sector plays a vital role in Surabaya’s economy. Popular shopping centers like Tunjungan Plaza and Pakuwon Mall attract both local and international brands. Companies such as Matahari Department Store and Transmart Carrefour are key players in the retail space.
• Shipping and Logistics: Surabaya is a major logistics hub, with its port being one of the busiest in Indonesia. Pelindo III and Samudera Indonesia are leading players in the shipping and logistics sector.
• 관광 및 숙박: The tourism and hospitality sector in Surabaya is growing, focusing on business and leisure travelers. Key players include Hotel Ciputra World Surabaya and JW Marriott Surabaya, which provide high-quality accommodation and services.
• 금융 서비스: The banking and finance sector is essential to Surabaya’s growth, with institutions like Bank Jatim and Bank Mandiri supporting local businesses and investments.
• 교육: Surabaya is home to several prestigious educational institutions, including Airlangga University and Institut Teknologi Sepuluh Nopember (ITS). These institutions play a crucial role in developing the local talent pool and supporting industry growth.

Opportunities in Surabaya

Market research in Surabaya has identified several areas of potential growth that businesses can capitalize on, including the rapidly growing retail sector, increasing consumer spending power, and the ongoing development of infrastructure projects.

• Retail Growth: With the rise of modern shopping centers and increasing consumer spending, Surabaya’s retail sector offers significant opportunities for businesses in fashion, electronics, and consumer goods.
• Manufacturing Expansion: The manufacturing sector in Surabaya is thriving, with opportunities for businesses to invest in consumer goods production, particularly in tobacco, food, and textiles.
• Logistics and Port Development: Surabaya’s strategic location as a logistics hub offers opportunities for businesses in shipping, warehousing, and logistics services, particularly with the expansion of the port facilities.
• 관광 및 숙박: The growing number of business and leisure travelers presents opportunities for businesses in the tourism and hospitality sector, including hotels, restaurants, and travel services.
• 디지털 혁신: The increasing adoption of digital technologies in Surabaya provides opportunities for businesses to offer IT solutions, digital marketing, and e-commerce services to meet the needs of the growing tech-savvy population.
• 교육과 훈련: Prestigious educational institutions offer businesses opportunities to collaborate with universities, provide training services, and support skill development in various industries.
• 스타트업 생태계: Surabaya’s expanding startup ecosystem offers opportunities for investors and tech companies to collaborate with local entrepreneurs and contribute to the city’s innovation landscape.

How SIS International’s Market Research in Surabaya Helps Businesses

SIS 국제 assists businesses in succeeding in Surabaya. By leveraging our in-depth market knowledge and research capabilities, we help companies understand the local market dynamics, identify growth opportunities, and mitigate risks.

1. 심층적인 현지 시장 지식: SIS International provides businesses with a deep understanding of the local market dynamics in Surabaya, helping them make informed decisions based on accurate and up-to-date insights.
2. 맞춤형 연구 솔루션: 귀사의 특정 요구 사항을 충족하는 맞춤형 조사 서비스를 제공하며, 제공되는 통찰력이 관련성 있고 실행 가능한지 확인합니다.
3. 고급 연구 방법론: 우리의 시장 조사 methodologies guarantee reliable data collection and analysis, providing businesses with a solid foundation for strategic planning.
4. 위험 완화: 우리는 기업이 잠재적 위험을 파악하고 이를 완화하기 위한 효과적인 전략을 개발하도록 돕습니다. 이를 통해 불확실성을 줄이고 의사 결정에 대한 확신을 강화합니다.
5. 소비자 및 산업 통찰력: Our market research provides comprehensive insights into consumer preferences and industry trends, empowering businesses to adapt and capitalize on opportunities in Surabaya.
6. 지역 전문성과 글로벌 관점: SIS International combines local expertise with a global perspective, enabling businesses to navigate the complexities of the Surabayan market while leveraging best practices from around the world.
7. 실행 가능한 권장사항: We go beyond data collection by delivering actionable recommendations that help businesses achieve their goals and drive growth in the Surabayan market.

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