힌두교 시장 조사

개인과 조직은 이익 창출을 일차적인 목표로 삼아 사업체를 설립합니다. 힌두교 종교 시장 조사를 수행하면 해당 부문의 한계와 조건을 이해하는 데 도움이 됩니다. 투자 수익을 최대화하기 위해 모든 고려와 노력이 이루어집니다.

High demand usually translates to high profit, which positively reflects on the establishment’s image. It is clearly assumed that demand is linked to consumer response.

소비자 행동은 항상 제품과 서비스에 대한 수요에 영향을 미쳤습니다. 그러한 행동의 한 가지 요인은 소비자의 종교와 관련이 있습니다.

Religion is a noteworthy topic because of how it directly impacts the economy. Hinduism, for instance, has a great grasp on South Asia and certain South East Asian countries. Any interested investor must understand the relationship between the religion and its devotees before making any financial move.

힌두교란 무엇입니까?

Hinduism is the third-largest religion in the world, after Christianity and Islam. It has an estimated 1.3 billion devotees worldwide, mostly in South Asia and South East Asian countries. The followers of the religion are called Hindus.

The Hindus primarily worship three gods: Brahma, the creator, Vishnu, the preserver, and Shiva, the destroyer. However, there are around 33 gods and deities, usually categorized into different groups. Brahma, called by a variety of names, is the only supreme being among them.

The Hindu religion strongly believes in the doctrines of samsara and karma. Samsara means the continuous cycle of life, death, and reincarnation, while karma refers to the return of one’s actions, whether good or bad.

힌두교가 다른 종교와 다른 점은 공식적인 파문이나 신앙의 전환이 없다는 것입니다.

힌두교를 실천하는 국가

인도는 세계에서 가장 인구가 많은 국가 중 하나이며 대다수의 힌두교도로 구성되어 있습니다. 거의 10억 명의 인도인이 힌두교 신자이며, 힌두교 추종자는 총 80%입니다.

Nepal, Bangladesh, Indonesia, Pakistan, Sri Lanka, Malaysia, and Burma are other countries that practice the Hindu religion.

비아시아 국가의 경우 미국에는 약 180만명의 힌두교 신자가 있고, 영국에는 80만명이 있다.

Industries Affected by the Hindu Religion

Hindu religious practices only affect industries within the area where they are primarily practiced. Since almost all Indians are Hindu, the whole country is affected. Focusing on Hindu Religion Market research will help industries gain insight.

식단 선택은 힌두교에서 중요한 요소입니다. 힌두교도들은 고기와 계란을 피하는 락토 채식주의자로 교육받습니다. 대부분의 사람들은 고기를 전혀 먹지 않는 대신 육식을 제한합니다.

Hindus do not eat beef, as cows are considered sacred and represent Mother Nature. Animal lard is also not allowed, making it lucrative for vegetable-based oil to prosper. Interestingly, dairy products are allowed.

Consumption of alcohol is still up for debate. More conservative Hindus avoid consuming alcohol, believing it has a bad influence on the mind and body. On the other hand, liberal Hindus indulge in wine, especially at social gatherings. One of the companies that dominates the wine industry is Sula Vineyards. This wine manufacturer has 52% of the Indian market share.

Similar to alcohol, tobacco is not entirely prohibited. However, some Hindus believe that intoxication is a form of sin. It appears, though, that there is a significant demand for tobacco-based products. Indian Tobacco Company Limited, the leading cigarette company, alone has a market capitalization of 3.3 trillion rupees (around $40 billion).

Another industry positively affected by the Hindu religion is the incense market. Incense, better known in India as Agarbatti, is an integral item in various religious rituals.

In the textile industry, saree and angarkha are in demand. Women wearing their saree connotes how they value their culture as it portrays the deity, while men wear angarkha, which means protecting the body. Although angarkha is now produced and worn by both sexes.

기회

힌두교가 지배적인 지역에서 힌두교에 관심이 있는 투자자와 기업을 위한 기회는 다음과 같습니다.

돼지고기 산업과 인도 정부의 수입 승인: In recent years, many liberal Hindus have embraced pork-based products as part of their diet. The Indian government announced its approval of allowing the import of pork meat products from the United States. Pork is not a staple in most Indian cuisines. However, many states in India, such as Goa and Karnataka, use pork more in comparison to others. Punjab and Haryana states started building their pig farms to meet the growing demand. Consequently, it influenced the rise of pork dishes, pushing restaurants to update their menu. The Indian government is hoping to expand the range of pork meat available in their local market.

비건 친화적인 식사 선택: Conservative and food-conscious Hindus rely on fruits and vegetables. Businesses offering vegan-based dishes see this as an opportunity to take over. Interstingly, potatoes is the most consumed vegetable in India, followed by legumes, cauliflower, and baby spinach. Vegan meat manufacturers also follow this trend, offering plant-based meat alternatives. Many start-ups in India offer their products online, which are usually composed of gourmet-inspired vegan dishes.

사리 수요 지속: It is expected that there is a significant demand for saree in the following years. Many textile manufacturers and fashion boutiques have incorporated saree to fit modern expectations. However, the younger generations tend to lean on salwar kameez (also known as Western clothing), especially those in semi-urban and urban places. But the saree category is to remain predominant in the industry, catering mostly to elderly and middle-aged women.

향 시장의 구원: The incense market suffered a dip a few years ago. However, it has recently experienced growth, with the agarbatti industry experiencing a 30% increase in demand. To maintain its momentum, the industry exports incense to up to 150 countries. Industry trends also show that consumers are inclined to purchase agarbatti in economy or value packs. This means that customers are more likely to purchase in bundles than in pieces.

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