Election Follow up: Analysis of Marketing Strategy on Election
The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.
De economische problemen van Hongarije
Volgens Al Jazeera was Hongarije ooit de 10e meest dynamische economie ter wereld. Toch hebben veel multinationals die deze groei nastreefden, hun activiteiten afgestoten en zijn ze naar elders vertrokken, naar Bulgarije, Slowakije en Roemenië. Nu kan het land verdeeld raken over de vraag waarom de economische crisis zo zuur is geworden.
Het verwarmings- en loodgietersbedrijf dat in de video wordt genoemd, gaf de linkse regering de schuld van haar beleid. Een ander familiebedrijf dat sojabonen uit Latijns-Amerika importeerde, worstelt met de kredietcrisis en een gebrek aan liquiditeit om de activiteiten te financieren. Het maakte het moeilijk om de lading te betalen.
Het IMF heeft Hongarije gered om economische destabilisatie in de regio te voorkomen. Er kan meer instabiliteit ontstaan doordat de sociale voorzieningen worden gekort om de schulden te bedienen en er een gebrek aan liquiditeit is.
Tips voor marktonderzoek in Oost-Europa
Wij bieden marktonderzoek voor Oost-Europa. Hier zijn enkele tips.
Large-scale Research for Small Companies
Door Dmitry Shimanov, algemeen directeur van MAART Raadpleeg onderzoeksbureau
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.
First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).
Book Review: “Truth, Lies & Advertising”
As part of our series of marketing book reviews, we have recently reviewed Jon Steel’s “Truth, Lies and Advertising: the Art of Account Planning.” While focused on advertising, the book’s content can feasibly be applied to other branches of marketing services. In particular, we were eager to read its perspective on market research in Advertising campaigns.
Steel’s goal is to propose a new model of advertising based on the complexity of people and their emotions. The model incorporates a partnership of stakeholders in an advertising campaign:
- client’s business perspective
- agency’s creative perspective
- opinions and prejudices of the people at whom advertising is aimed; In other words, the consumer needs to be probed for insecurities, motivations, habits, prejudices
Luxury Perfume Market Research
The fragrance industry worldwide rolls to the beat of its own drum in terms of marketing and consumer purchases.
Harnessing Virtual Worlds for Marketing
New Internet Worlds are emerging online where users make a replica of themselves to live out life-like situations.
Thin-Slicing in Marketing: Book Review of “Blink”
We reviewed a few chapters in Malcolm Gladwell’s best-seller “Blink”. Why? Thin Slicing reveals insights into human behavior.
China, the next wave in Competitive Intelligence?
The China Institute of Competitive Intelligence (CICI) is promoting its 4th Annual Competitive Intelligence International Annual Conference from November 13-15 in Shanghai. Last year, nearly 150 people attended. The China Institute of Competitive Intelligence claims that CI in China is on the rise.
NYU’s Aggressive Globalization Plan
Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East”.
NYU Abu Dhabi is still underway, with the first formal academic year planned to start on the fall of 2010. NYUAD, which offer NYU B.A. and B.S. degrees, as well as specialized graduate programs, is projected to enroll at least 2,000 undergraduate students and approximately 800 graduate students. The students will be admitted from all over the world, especially the broad Middle East and South Asia.
De Nigeriaanse markt: het effect van cultuur op het bedrijfsleven
Cultuur kan eenvoudigweg worden gedefinieerd als een manier van leven van mensen in een bepaalde samenleving. In brede zin is cultuur een configuratie van aangeleerd gedrag waarvan de componenten worden gedeeld en overgedragen door leden van een bepaalde gemeenschap. Mensen met dezelfde culturele achtergrond hebben gemeenschappelijke kenmerken, ideologie, normen, overtuigingen, waardesystemen, consumptiepatronen, spreken dezelfde taal en gebruiken dezelfde valuta. Verschillende culturen vertonen een enorm spectrum aan diversiteit in hoe een samenleving een product, idee of dienst ervaart, evenals wat haar leden verwachten.
Book Review: “The Culture Code”
As part of our series of marketing-related books, we have reviewed Clotaire Rappaille’s book “The Culture Code.” In marketing research, Rappaille is known for his style and unique theories on human behavior. He is known for his rejection of the traditional focus group; instead he proposes a 3-hour focus group in which he does unstructured probing of obscure questions to elicit deeply rooted emotions and attitudes. In the book, he talks about how a culture has a code for every concept, and that it is the job of marketers to decode those meanings.
Rapaille lays out 5 central principles that belie his marketing research approach.
De volgende golf in GCC-gastvrijheid
In de juni-editie van Gulf Business gaf de heer Welf Ebeling, EVP en COO van de “Leading Hotels of the World” aan dat hoewel het aantal 5-sterrenhotels in Dubai explodeert, de volgende golf budgethotels zijn.
Carrefour Emerging Markets Market Research
Discover how Carrefour expands in Emerging Markets.
Generation Gaps in Asia
Having lived and worked throughout Asia over the past few years, I am continually reminded that the Generation Gap that I wrote about in China’s Generation Y applies to many Asian cultures—China and beyond. In my book China’s Generation Y, I spent one chapter describing the significant generation gap between Gen Y’s parents, who grew … Lees meer
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