Strategy

The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.

New Internet Worlds are emerging online where users make a replica of themselves to live out life-like situations.

Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East”.

NYU Abu Dhabi is still underway, with the first formal academic year planned to start on the fall of 2010. NYUAD, which offer NYU B.A. and B.S. degrees, as well as specialized graduate programs, is projected to enroll at least 2,000 undergraduate students and approximately 800 graduate students. The students will be admitted from all over the world, especially the broad Middle East and South Asia.

Last year, New York University (NYU) announced an agreement with the Emirate of Abu Dhabi to build NYU Abu Dhabi. The research university, with a complete integration of a liberal arts and science college, will be the “first world-class, liberal arts university in the Middle East.”

NYU Abu Dhabi is still underway, with the first formal academic year planned to start on the fall of 2010. NYUAD, which offer NYU B.A. and B.S. degrees, as well as specialized graduate programs, is projected to enroll at least 2,000 undergraduate students and approximately 800 graduate students. The students will be admitted from all over the world, especially the broad Middle East and South Asia.

The campus will be located on Saadiyat Island, 500 meters off the coast of Abu Dhabi. This island is still not developed, but is being planned for a population of 150,000 people.

The convergence of NYU and Abu Dhabi, the capital of both the emirate of Abu Dhabi and the United Arab Emirates, highlights every university’s race to take the lead on globalization. An increasing number of American research universities have been expanding internationally, many of which have created programs in the Middle East.

Overview

Major competitors in the United States market are concentrated in three regions: East Coast, Midwest, and West Coast. Particular areas of concentration include California, Missouri, Nebraska, and Pennsylvania.

Some of the major players in the industry that are from Florida and New York as are as follows:

While many economists and economic indicators proclaim the US economy is already or about to be in recession, numerous companies from Europe, Asia and Middle East are simultaneously investing in the US economy.

To many in the business world, the Market Research or Business / Competitive Intelligence process is just a bunch of numbers, analysis and reports. An executive will send a brief to the research firm and after commissioning will expect a report according to their specifications.

What is missing from this perspective is the impact of relationships, specifically that between the client and the research provider.